{"id":52056,"date":"2025-06-05T12:58:45","date_gmt":"2025-06-05T10:58:45","guid":{"rendered":"https:\/\/www.danstapub.com\/?p=52056"},"modified":"2025-06-13T12:15:25","modified_gmt":"2025-06-13T10:15:25","slug":"cannes-lions-2025-10-predictions-campagnes-francaises","status":"publish","type":"post","link":"https:\/\/www.danstapub.com\/cannes-lions-2025-10-predictions-campagnes-francaises\/","title":{"rendered":"Cannes Lions 2025 : 11 pr\u00e9dictions des campagnes fran\u00e7aises qui peuvent gagner"},"content":{"rendered":"<p class=\"p1\" style=\"text-align: justify;\"><strong>Chaque ann\u00e9e, le gratin mondial de la pub se donne rendez-vous sur la Croisette pour c\u00e9l\u00e9brer la cr\u00e9ativit\u00e9 sous toutes ses formes. Et chaque ann\u00e9e, une question revient : quelles campagnes vont repartir avec un Lion ?<\/strong><\/p>\n<p class=\"p1\" style=\"text-align: justify;\">Si les anglo-saxons dominent souvent le palmar\u00e8s, la France a prouv\u00e9 ces derni\u00e8res ann\u00e9es qu\u2019elle savait cr\u00e9er des campagnes aussi inventives que percutantes. Entre storytelling finement pens\u00e9, ex\u00e9cutions graphiques audacieuses et activations intelligentes, <strong>les agences fran\u00e7aises jouent dans la cour des grands.<\/strong><\/p>\n<p class=\"p1\" style=\"text-align: justify;\">Alors \u00e0 quelques jours du d\u00e9but des Cannes Lions 2025, on a eu envie de se pr\u00eater au jeu des pr\u00e9dictions. Pas celles fond\u00e9es sur des insights secrets ou des fuites en interne (promis), mais sur une s\u00e9lection personnelle de 10 campagnes fran\u00e7aises qui, selon nous, ont toutes les cartes en main pour s\u00e9duire les jurys. Parce qu\u2019elles marquent les esprits. Parce qu\u2019elles ont du fond. Et surtout, <strong>parce qu\u2019elles ont su transformer une bonne id\u00e9e en une excellente campagne.<\/strong><\/p>\n<p class=\"p1\" style=\"text-align: justify;\">\u00c9videmment, on ne joue pas aux devins. Mais avec un peu d\u2019instinct, pas mal d\u2019analyses, et beaucoup de veille, voici les <b>10 campagnes fran\u00e7aises qui selon nous ont tout pour faire vibrer le jury cette ann\u00e9e \u00e0 Cannes <\/b>(sous r\u00e9serve qu&rsquo;elles soient toutes envoy\u00e9es&#8230;).<\/p>\n<h3 class=\"p1\" style=\"text-align: justify;\">1. \u201cDesigning Paris 2024\u201d \u2013 Paris 2024 COJOP x W Conran Design<\/h3>\n<p class=\"p1\" style=\"text-align: justify;\">Un v\u00e9ritable travail d\u2019identit\u00e9 visuelle globale pour les Jeux Olympiques et Paralympiques de Paris. Cette campagne, pens\u00e9e comme un syst\u00e8me graphique vivant, m\u00eale design, narration et ancrage culturel.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\">C\u2019est une le\u00e7on de coh\u00e9rence et de vision \u00e0 grande \u00e9chelle, qui pourrait briller en <b>Design<\/b>, <b>Brand Identity<\/b> ou m\u00eame en <b>Integrated<\/b>.<\/p>\n<div style=\"width: 1160px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-52056-1\" width=\"1160\" height=\"653\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/Designing-Paris-2024-W-Conran-Design.mp4?_=1\" \/><a href=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/Designing-Paris-2024-W-Conran-Design.mp4\">https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/Designing-Paris-2024-W-Conran-Design.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\" style=\"text-align: justify;\">2. \u201cRalentisseurs Publicitaires\u201d \u2013 Citro\u00ebn x BETC<\/h3>\n<p class=\"p1\" style=\"text-align: justify;\">Une campagne d\u2019activation intelligente, o\u00f9 Citro\u00ebn transforme de v\u00e9ritables ralentisseurs en supports de communication pour vanter le confort de ses suspensions. C\u2019est original, inattendu, parfaitement contextualis\u00e9 dans l\u2019espace urbain. Et \u00e7a montre bien que l\u2019<b>outdoor ne se limite pas \u00e0 des panneaux<\/b> : l\u2019environnement urbain est le m\u00e9dia.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\">Gr\u00e2ce \u00e0 cette id\u00e9e aussi maline que tangible, la campagne pourrait <b>briller dans les cat\u00e9gories Outdoor, Brand Experience &amp; Activation, voire Creative Use of Media<\/b>.<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/citroen-betc-ralentisseurs-securite-routes-pub\/\" target=\"_blank\" rel=\"noopener\">Lire notre article<\/a><\/span><\/strong><\/span><\/p>\n<div class=\"jetpack-video-wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe title=\"Citro\u00ebn - Bumpboards (FR)\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/BAOfEzyNnFU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<h3 style=\"text-align: justify;\">3. \u201cHandmade Billboards\u201d \u2013 KFC France x Havas Paris<\/h3>\n<p class=\"p1\" style=\"text-align: justify;\">Impossible de ne pas la citer. Une campagne OOH enti\u00e8rement r\u00e9alis\u00e9e \u00e0 la main, en clin d\u2019\u0153il aux Tenders faits maison de KFC. \u00c0 l\u2019heure o\u00f9 tout est automatis\u00e9, cette prise de parole artisanale, simple et impactante, pourrait s\u00e9duire en <b>Outdoor<\/b>, <b>Print<\/b> et peut-\u00eatre m\u00eame en <b>Craft<\/b>.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\">Le genre de concept qui coche toutes les cases d\u2019un Lion.<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/kfc-publicites-faites-main-tenders-billboard\/\" target=\"_blank\" rel=\"noopener\">Lire notre article<\/a><\/span><\/strong><\/span><\/p>\n<div class=\"jetpack-video-wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe title=\"KFC - HANDMADE BILLBOARDS\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/jUGUcMjYVDs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<h3 class=\"p1\" style=\"text-align: justify;\">4. \u201cEmojis\u201d \u2013 Air France x TBWA\\Paris<\/h3>\n<p class=\"p1\" style=\"text-align: justify;\">Pour le lancement de sa plateforme de s\u00e9jours sur-mesure, Air France change de ton et signe une campagne visuelle audacieuse autour du besoin de d\u00e9connexion. En d\u00e9tournant les ic\u00f4nes d\u2019applications du quotidien pour les transformer en paysages de r\u00eave, la marque cible une nouvelle g\u00e9n\u00e9ration de voyageurs en qu\u00eate de flexibilit\u00e9, de personnalisation et d\u2019\u00e9vasion.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\">Une approche originale, m\u00ealant <b>design graphique, \u00e9tude soci\u00e9tale et strat\u00e9gie media multicanale<\/b>, qui pourrait s\u00e9duire les jurys dans les cat\u00e9gories <b>Design, Outdoor, Creative Strategy, Digital Craft et Travel<\/b>.<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/air-france-tbwa-affiches-emojis-deconnexion\/\" target=\"_blank\" rel=\"noopener\">Lire notre article<\/a><\/span><\/strong><\/span><\/p>\n<div class=\"jetpack-video-wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe title=\"AIR FRANCE HOLIDAYS - CASE\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/VtSzuaN5QQY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<h3 class=\"p1\" style=\"text-align: justify;\">5. \u201cLidlize\u201d \u2013 Lidl x Marcel<\/h3>\n<p class=\"p1\" style=\"text-align: justify;\">Apr\u00e8s le succ\u00e8s de ses baskets cultes, Lidl remet le couvert avec <i>Lidlize<\/i>, une plateforme interactive qui invite les internautes \u00e0 cr\u00e9er \u2014 gr\u00e2ce \u00e0 l\u2019IA \u2014 des objets personnalis\u00e9s aux couleurs de la marque. Des cr\u00e9ations d\u00e9lirantes, un concours communautaire et une production r\u00e9elle pour l\u2019objet le plus lik\u00e9 : <b>une campagne qui m\u00eale tech, UGC et branding culott\u00e9<\/b>. En donnant les cl\u00e9s du design \u00e0 sa communaut\u00e9, Lidl renforce son capital sympathie tout en surfant habilement sur les tendances de personnalisation.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\">Un concept innovant qui pourrait briller dans les cat\u00e9gories <b>Digital Craft, Creative eCommerce, Brand Experience &amp; Activation ou Social &amp; Influencer<\/b>.<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/lidlize-lidl-ia-marcel-intelligence-artificielle-objets\/\" target=\"_blank\" rel=\"noopener\">Lire notre article<\/a><\/span><\/strong><\/span><\/p>\n<div class=\"jetpack-video-wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe title=\"Lidl - Lidlize (film)\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/rD5FSD-GXU8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<h3 class=\"p1\" style=\"text-align: justify;\">6. \u201cThe Flame That Wasn\u2019t a Flame\u201d \u2013 EDF x BETC Paris<\/h3>\n<p class=\"p1\" style=\"text-align: justify;\">\u00c0 l\u2019occasion des Jeux Olympiques, EDF signe une campagne aussi po\u00e9tique que technologique en imaginant une flamme\u2026 sans feu. Une installation spectaculaire, aliment\u00e9e par de l\u2019\u00e9lectricit\u00e9 bas carbone, qui symbolise un nouveau type d\u2019\u00e9nergie pour un monde plus responsable. Le message est fort, l\u2019ex\u00e9cution innovante et parfaitement align\u00e9e avec les engagements d\u2019EDF.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><strong>Une candidature s\u00e9rieuse dans les cat\u00e9gories Innovation, Outdoor ou Design.<\/strong><\/p>\n<div style=\"width: 1160px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-52056-2\" width=\"1160\" height=\"653\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/EDF-Paris-2024-The-Flame-That-Wasnt-a-Flame-case-study-La-Reclame-1080p-h264.mp4?_=2\" \/><a href=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/EDF-Paris-2024-The-Flame-That-Wasnt-a-Flame-case-study-La-Reclame-1080p-h264.mp4\">https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/EDF-Paris-2024-The-Flame-That-Wasnt-a-Flame-case-study-La-Reclame-1080p-h264.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\" style=\"text-align: justify;\">7. \u201cOlympic Curry\u201d \u2013 McDonald\u2019s x DDB Paris<\/h3>\n<p style=\"text-align: justify;\">Quand l\u2019\u00e9quipe de France de basket perd en finale des JO face \u00e0 Stephen Curry, McDonald\u2019s rebondit avec un post aussi simple que g\u00e9nial, jouant sur la double signification du nom du joueur et de sa fameuse sauce. Une image, une l\u00e9gende, et un raz-de-mar\u00e9e social : 2,3 milliards d\u2019impressions, des millions d\u2019engagements et une visibilit\u00e9 mondiale. Cette masterclass de newsjacking en temps r\u00e9el d\u00e9montre la puissance de la culture pop, du timing et de la simplicit\u00e9 cr\u00e9ative.<\/p>\n<p style=\"text-align: justify;\"><strong>Une campagne ultra-r\u00e9active qui pourrait bien d\u00e9crocher un Lion dans les cat\u00e9gories Social &amp; Influencer, PR, Media, et Creative Data (pour l\u2019exploitation de l\u2019insight culturel en temps r\u00e9el).<\/strong><\/p>\n<div style=\"width: 1160px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-52056-3\" width=\"1160\" height=\"653\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/Case-McDo-Curry-Sauce-Vs-Stephen-Curry.mp4?_=3\" \/><a href=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/Case-McDo-Curry-Sauce-Vs-Stephen-Curry.mp4\">https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/Case-McDo-Curry-Sauce-Vs-Stephen-Curry.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<h3 class=\"p1\" style=\"text-align: justify;\">8. \u201cNo-Home Jersey 2030\u201d \u2013 \u00celes Marshall x BETC<\/h3>\n<p class=\"p1\" style=\"text-align: justify;\">Dans cette campagne profond\u00e9ment symbolique, la f\u00e9d\u00e9ration de football des \u00celes Marshall d\u00e9voile un maillot con\u00e7u pour dispara\u00eetre lentement, \u00e0 l\u2019image de leur territoire menac\u00e9 par la mont\u00e9e des eaux. Chaque d\u00e9tail \u2014 du design culturel au num\u00e9ro \u00ab 1.5 \u00bb \u2014 raconte l\u2019urgence climatique et le combat pour la survie d\u2019une nation.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\">Port\u00e9e par un storytelling fort, une ex\u00e9cution poignante et un message universel relay\u00e9 par le sport, cette campagne a le potentiel de toucher les jurys dans les cat\u00e9gories <b>Sustainable Development Goals, Design, PR, Creative Strategy, Outdoor et Entertainment for Sport<\/b>.<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/betc-maillot-football-iles-marshall-rechauffement-climatique\/\" target=\"_blank\" rel=\"noopener\">Lire notre article<\/a><\/span><\/strong><\/span><\/p>\n<div class=\"jetpack-video-wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe title=\"NO HOME JERSEY - A jersey designed to disappear.\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/9nu5mnx8NAs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<h3 style=\"text-align: justify;\">9. \u201cThree Words\u201d \u2013 AXA x Publicis Conseil<\/h3>\n<p class=\"p1\" style=\"text-align: justify;\">Avec cette initiative in\u00e9dite, AXA int\u00e8gre dans ses contrats habitation une <b>garantie de relogement d\u2019urgence pour les victimes de violences conjugales<\/b>, brisant ainsi un tabou longtemps ignor\u00e9 par le secteur assurantiel. Port\u00e9e par une campagne multicanale puissante, la prise de parole m\u00eale <b>film documentaire, activations digitales, affichage et presse<\/b> pour sensibiliser et proposer des solutions concr\u00e8tes.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\">\u00c0 la crois\u00e9e de l\u2019innovation produit et de l\u2019engagement soci\u00e9tal, cette campagne a un <b>potentiel fort dans les cat\u00e9gories Glass: The Lion for Change, Sustainable Development Goals, Creative Strategy, PR et Health &amp; Wellness<\/b>.<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/axa-publicis-conseil-campagne-violences-conjugales\/\" target=\"_blank\" rel=\"noopener\">Lire notre article<\/a><\/span><\/strong><\/span><\/p>\n<div class=\"jetpack-video-wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe title=\"AXA - Trois Mots Qui Peuvent Tout Changer - Film\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/DSmmKRzUa6g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<h3 class=\"p1\" style=\"text-align: justify;\">10. \u201cPubic Typeface\u201d \u2013 Kiehl\u2019s x Marcel<\/h3>\n<p class=\"p1\" style=\"text-align: justify;\">Face \u00e0 la censure de sa campagne mettant en sc\u00e8ne des poils pubiens, Kiehl\u2019s ne recule pas, elle contre-attaque avec brio. En collaboration avec Marcel, la marque transforme l\u2019interdiction en manifeste graphique en cr\u00e9ant une <b>police d\u2019\u00e9criture con\u00e7ue \u00e0 partir de v\u00e9ritables poils pubiens<\/b>, utilis\u00e9e pour des slogans percutants et ironiques. Une r\u00e9ponse cr\u00e9ative et engag\u00e9e qui remet en question les normes de repr\u00e9sentation corporelle et d\u00e9nonce les tabous toujours pr\u00e9sents dans l\u2019industrie cosm\u00e9tique.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\">Une campagne aussi os\u00e9e qu\u2019intelligente, qui pourrait briller dans les cat\u00e9gories <b>Design, Print &amp; Publishing, PR, Glass: The Lion for Change et Health &amp; Wellness<\/b>.<\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/kiehl-s-marcel-typo-ecriture-poils-pubiens\/\" target=\"_blank\" rel=\"noopener\">Lire notre article<\/a><\/span><\/strong><\/span><\/p>\n<div id='gallery-1' class='gallery galleryid-52056 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"1130\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-1-1087x1536-1-800x1130.jpeg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-1-1087x1536-1-800x1130.jpeg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-1-1087x1536-1-1040x1470.jpeg 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-1-1087x1536-1-300x424.jpeg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-1-1087x1536-1-120x170.jpeg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-1-1087x1536-1-90x127.jpeg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-1-1087x1536-1-320x452.jpeg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-1-1087x1536-1-560x791.jpeg 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-1-1087x1536-1.jpeg 1087w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"1131\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-2-1086x1536-1-800x1131.jpeg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-2-1086x1536-1-800x1131.jpeg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-2-1086x1536-1-1040x1471.jpeg 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-2-1086x1536-1-300x424.jpeg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-2-1086x1536-1-120x170.jpeg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-2-1086x1536-1-90x127.jpeg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-2-1086x1536-1-320x453.jpeg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-2-1086x1536-1-560x792.jpeg 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-2-1086x1536-1.jpeg 1086w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-52068\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-3-1160x1640-1-1040x1470.jpeg\" alt=\"\" width=\"1040\" height=\"1470\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-3-1160x1640-1-1040x1470.jpeg 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-3-1160x1640-1-800x1131.jpeg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-3-1160x1640-1-300x424.jpeg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-3-1160x1640-1-1086x1536.jpeg 1086w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-3-1160x1640-1-120x170.jpeg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-3-1160x1640-1-90x127.jpeg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-3-1160x1640-1-320x452.jpeg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-3-1160x1640-1-560x792.jpeg 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-3-1160x1640-1.jpeg 1160w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-52069\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-4-1160x1624-1-1040x1456.jpeg\" alt=\"\" width=\"1040\" height=\"1456\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-4-1160x1624-1-1040x1456.jpeg 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-4-1160x1624-1-800x1120.jpeg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-4-1160x1624-1-300x420.jpeg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-4-1160x1624-1-1097x1536.jpeg 1097w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-4-1160x1624-1-120x168.jpeg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-4-1160x1624-1-90x126.jpeg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-4-1160x1624-1-320x448.jpeg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-4-1160x1624-1-560x784.jpeg 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/dans-ta-pub-kiehls-marcel-typo-poils-pubiens-4-1160x1624-1.jpeg 1160w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<h3 style=\"text-align: justify;\">11. \u201cLes Sourdines\u201d \u2013 OUIGO x ROSA PARIS<\/h3>\n<p class=\"p1\" style=\"text-align: justify;\">Avec \u201cLes Sourdines\u201d, OUIGO et ROSA PARIS transforment une source de stress parentale en une id\u00e9e cr\u00e9ative et dr\u00f4le : un cahier de jeux o\u00f9 les enfants doivent r\u00e9soudre des \u201cprobl\u00e8mes d\u2019adultes\u201d comme remplir une d\u00e9claration d\u2019imp\u00f4ts ou soigner sa calvitie. <b>Un concept absurde mais g\u00e9nial<\/b>, \u00e0 la fois utile, bien cibl\u00e9 et parfaitement align\u00e9 avec l\u2019univers de la marque. En plus de faire sourire, cette campagne r\u00e9pond \u00e0 un vrai besoin terrain avec une ex\u00e9cution simple et efficace.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\">Elle a toutes ses chances dans les cat\u00e9gories <b>Brand Experience &amp; Activation, Direct, Creative Strategy, ou m\u00eame Design<\/b>.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/ouigi-cahier-vacances-enfants-problemes-adultes\/\" target=\"_blank\" rel=\"noopener\">Lire notre article<\/a><\/span><\/strong><\/span><\/p>\n<div style=\"width: 1160px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-52056-4\" width=\"1160\" height=\"653\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/0611.mp4?_=4\" \/><a href=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/0611.mp4\">https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/06\/0611.mp4<\/a><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chaque ann\u00e9e, le gratin mondial de la pub se donne rendez-vous sur la Croisette pour c\u00e9l\u00e9brer la cr\u00e9ativit\u00e9 sous toutes ses formes. Et chaque ann\u00e9e, une question revient : quelles&hellip;<\/p>\n","protected":false},"author":4,"featured_media":52071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[2014,3380,2009,2844,2015],"sponsor":[],"class_list":{"0":"post-52056","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-compilation","8":"tag-cannes-lions","9":"tag-cannes-lions-2025","10":"tag-compilation","11":"tag-en-avant","12":"tag-vie-des-agences"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cannes Lions 2025 : 11 pr\u00e9dictions des campagnes fran\u00e7aises qui peuvent gagner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.danstapub.com\/cannes-lions-2025-10-predictions-campagnes-francaises\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cannes Lions 2025 : 11 pr\u00e9dictions des campagnes fran\u00e7aises qui peuvent gagner\" \/>\n<meta property=\"og:description\" content=\"Chaque ann\u00e9e, le gratin mondial de la pub se donne rendez-vous sur la Croisette pour c\u00e9l\u00e9brer la cr\u00e9ativit\u00e9 sous toutes ses formes. 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