{"id":56924,"date":"2025-10-07T10:02:45","date_gmt":"2025-10-07T08:02:45","guid":{"rendered":"https:\/\/www.danstapub.com\/?p=56924"},"modified":"2025-10-07T10:02:45","modified_gmt":"2025-10-07T08:02:45","slug":"snapchat-supermarket-paris-citadium-shopping","status":"publish","type":"post","link":"https:\/\/www.danstapub.com\/snapchat-supermarket-paris-citadium-shopping\/","title":{"rendered":"Snapchat transforme Citadium en exp\u00e9rience de shopping futuriste avec SupermARket"},"content":{"rendered":"<p class=\"p3\" style=\"text-align: justify;\"><strong>Snapchat n\u2019en finit plus de brouiller la fronti\u00e8re entre le r\u00e9el et le virtuel. Du <span class=\"s2\">6 au 12 octobre 2025<\/span>, la plateforme s\u2019installe au <span class=\"s2\">Citadium Haussmann<\/span> avec un pop-up \u00e9v\u00e9nement baptis\u00e9 <span class=\"s2\">Snapchat SupermARket<\/span>, enti\u00e8rement d\u00e9di\u00e9 \u00e0 la <span class=\"s2\">R\u00e9alit\u00e9 Augment\u00e9e (AR)<\/span>.<\/strong><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Une activation \u00e0 mi-chemin entre <span class=\"s2\"><b>retailtainment<\/b><\/span> et <span class=\"s2\"><b>laboratoire du shopping de demain<\/b><\/span>, qui entend montrer comment l\u2019AR peut r\u00e9volutionner l\u2019exp\u00e9rience client, de l\u2019inspiration jusqu\u2019\u00e0 l\u2019achat.<\/p>\n<h3 style=\"text-align: justify;\">Quand le retail devient une exp\u00e9rience augment\u00e9e<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Le Snapchat SupermARket se pr\u00e9sente comme une <span class=\"s2\"><b>\u00e9picerie revisit\u00e9e<\/b><\/span>, clin d\u2019\u0153il au r\u00f4le du r\u00e9seau social dans le quotidien de la Gen Z. \u00c0 l\u2019int\u00e9rieur, chaque zone de l\u2019espace est pens\u00e9e pour <span class=\"s2\"><b>tester les usages concrets de la R\u00e9alit\u00e9 Augment\u00e9e dans le commerce<\/b><\/span>. Les visiteurs peuvent y <span class=\"s2\"><b>essayer virtuellement<\/b><\/span> des sneakers ou des v\u00eatements gr\u00e2ce au <span class=\"s2\"><b>Virtual Try-On<\/b><\/span>, qui adapte les produits en temps r\u00e9el \u00e0 leurs mouvements.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-56927\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/SupermARket-2.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/SupermARket-2.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/SupermARket-2-800x534.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/SupermARket-2-300x200.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/SupermARket-2-120x80.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/SupermARket-2-90x60.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/SupermARket-2-320x213.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/SupermARket-2-560x374.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Un <span class=\"s2\"><b>AI Photobooth<\/b><\/span> permet de cr\u00e9er des contenus g\u00e9n\u00e9r\u00e9s par IA pour immortaliser l\u2019exp\u00e9rience, tandis que des <span class=\"s2\"><b>goodies exclusifs<\/b><\/span> attendent ceux qui se pr\u00eatent au jeu. Une approche ludique, fid\u00e8le \u00e0 l\u2019ADN de <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/snapchat\/\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a><\/span><\/strong><\/span>, qui prouve que la technologie peut \u00eatre fun tout en servant des objectifs business.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Ce pop-up arrive \u00e0 point nomm\u00e9 : <span class=\"s2\"><b>92 % de la Gen Z se disent int\u00e9ress\u00e9s par l\u2019utilisation de l\u2019AR dans leurs achats<\/b><\/span>, selon Snap Inc. En parall\u00e8le, le march\u00e9 mondial du <span class=\"s2\"><b>commerce en r\u00e9alit\u00e9 augment\u00e9e<\/b><\/span> devrait d\u00e9passer les <span class=\"s2\"><b>10 milliards de dollars d\u2019ici 2026<\/b><\/span> (source : Statista). L\u2019id\u00e9e est claire : montrer que l\u2019AR n\u2019est plus un gadget, mais un <span class=\"s2\"><b>levier de conversion et d\u2019engagement<\/b><\/span>.<\/p>\n<div id='gallery-1' class='gallery galleryid-56924 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/La-Rotonde.jpg'><img decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/La-Rotonde.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/La-Rotonde.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/La-Rotonde-800x1200.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/La-Rotonde-300x450.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/La-Rotonde-120x180.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/La-Rotonde-90x135.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/La-Rotonde-320x480.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/La-Rotonde-560x840.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/SupermARket-3.jpg'><img decoding=\"async\" width=\"1000\" height=\"1500\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/SupermARket-3.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/SupermARket-3.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/SupermARket-3-800x1200.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/SupermARket-3-300x450.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/SupermARket-3-120x180.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/SupermARket-3-90x135.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/SupermARket-3-320x480.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/SupermARket-3-560x840.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h3 style=\"text-align: justify;\">\u201cDites-le en un Snap\u201d passe au format XXL<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Ce pop-up s\u2019inscrit dans la continuit\u00e9 de la campagne <span class=\"s2\"><b>\u201cDites-le en un Snap\u201d<\/b><\/span>, lanc\u00e9e en mai et d\u00e9j\u00e0 d\u00e9ploy\u00e9e dans plusieurs pays. Pour cette \u00e9dition parisienne, Snapchat voit les choses en grand avec <span class=\"s2\"><b>le plus grand Snap de France<\/b><\/span>, projet\u00e9 sur <span class=\"s2\"><b>50 m\u00b2 de la fa\u00e7ade du Citadium<\/b><\/span>. La Rotonde devient ainsi un \u00e9cran g\u00e9ant \u00e0 ciel ouvert, visible depuis la rue Caumartin.<\/p>\n<p><strong>LIRE AUSSI :<\/strong> <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/snap-promoted-places-map-publicitaire\/\" target=\"_blank\" rel=\"noopener\">Snap lance Promoted Places et transforme la Snap Map en terrain de jeu publicitaire<\/a><\/span><\/strong><\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">\u00c0 l\u2019int\u00e9rieur du magasin, l\u2019univers de la campagne prend vie \u00e0 travers plusieurs sc\u00e8nes inspir\u00e9es de moments de vie r\u00e9els : le \u201cHaul\u201d (la fameuse mise en sc\u00e8ne des trouvailles shopping), les retrouvailles entre amis, ou encore les discussions de groupe pour choisir la bonne paire de sneakers. Tout est pens\u00e9 pour rappeler <span class=\"s2\"><b>le r\u00f4le central de Snapchat dans la culture du shopping social<\/b><\/span>, o\u00f9 chaque achat devient une opportunit\u00e9 de contenu partag\u00e9.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">En misant sur <span class=\"s2\"><b>l\u2019authenticit\u00e9 et la spontan\u00e9it\u00e9<\/b><\/span>, Snapchat continue de se positionner comme la plateforme o\u00f9 les marques peuvent <span class=\"s2\"><b>toucher la Gen Z sans filtre<\/b><\/span>.<\/p>\n<figure id=\"attachment_56932\" aria-describedby=\"caption-attachment-56932\" style=\"width: 1040px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-56932\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1747240901256-1040x746.jpeg\" alt=\"\" width=\"1040\" height=\"746\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1747240901256-1040x746.jpeg 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1747240901256-800x574.jpeg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1747240901256-300x215.jpeg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1747240901256-1536x1103.jpeg 1536w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1747240901256-120x86.jpeg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1747240901256-90x65.jpeg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1747240901256-320x230.jpeg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1747240901256-560x402.jpeg 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1747240901256-1160x833.jpeg 1160w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1747240901256-1920x1378.jpeg 1920w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1747240901256.jpeg 2048w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><figcaption id=\"caption-attachment-56932\" class=\"wp-caption-text\">La campagne \u00ab\u00a0Dites-le en un Snap\u00a0\u00bb<\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\">Un laboratoire du shopping de demain<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Au-del\u00e0 du show, cette initiative a une port\u00e9e strat\u00e9gique. <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/snapchat\/\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a><\/span><\/strong><\/span> revendique aujourd\u2019hui <span class=\"s2\"><b>plus de 350 millions d\u2019utilisateurs interagissant chaque jour avec l\u2019AR<\/b><\/span>, et les marques y voient une opportunit\u00e9 unique de cr\u00e9er des exp\u00e9riences plus immersives, plus engageantes et surtout <span class=\"s2\"><b>mesurables<\/b><\/span>.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Le <span class=\"s2\"><b>SupermARket<\/b><\/span> agit ici comme un <span class=\"s2\"><b>laboratoire grandeur nature<\/b><\/span>, d\u00e9montrant que la r\u00e9alit\u00e9 augment\u00e9e peut simplifier l\u2019essayage, renforcer l\u2019exp\u00e9rience client et g\u00e9n\u00e9rer de nouvelles interactions \u00e0 forte valeur ajout\u00e9e pour les enseignes. Dans un contexte o\u00f9 le retail cherche \u00e0 se r\u00e9inventer apr\u00e8s des ann\u00e9es de digitalisation massive, Snapchat propose une vision hybride : <span class=\"s2\"><b>le magasin physique r\u00e9enchant\u00e9 par la technologie<\/b><\/span>.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">En associant innovation, divertissement et proximit\u00e9, Snapchat confirme son statut de pionnier dans la convergence entre social, tech et commerce.<\/p>\n<p><strong>LIRE AUSSI :<\/strong> <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/unesco-musee-virtuel-objets-voles-trafic\/\" target=\"_blank\" rel=\"noopener\">L\u2019UNESCO ouvre un mus\u00e9e virtuel d\u2019objets vol\u00e9s pour lutter contre le trafic<\/a><\/span><\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-56929\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/SupermARket-4.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/SupermARket-4.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/SupermARket-4-800x534.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/SupermARket-4-300x200.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/SupermARket-4-120x80.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/SupermARket-4-90x60.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/SupermARket-4-320x213.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/SupermARket-4-560x374.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapchat n\u2019en finit plus de brouiller la fronti\u00e8re entre le r\u00e9el et le virtuel. Du 6 au 12 octobre 2025, la plateforme s\u2019installe au Citadium Haussmann avec un pop-up \u00e9v\u00e9nement&hellip;<\/p>\n","protected":false},"author":4,"featured_media":56925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1621],"tags":[661,743,507,94,3656,1004],"sponsor":[],"class_list":{"0":"post-56924","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-activation","8":"tag-activation","9":"tag-evenement","10":"tag-experience","11":"tag-france","12":"tag-magasin","13":"tag-snapchat"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Snapchat transforme Citadium en exp\u00e9rience de shopping futuriste avec SupermARket<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.danstapub.com\/snapchat-supermarket-paris-citadium-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat transforme Citadium en exp\u00e9rience de shopping futuriste avec SupermARket\" \/>\n<meta property=\"og:description\" content=\"Snapchat n\u2019en finit plus de brouiller la fronti\u00e8re entre le r\u00e9el et le virtuel. 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