{"id":56936,"date":"2025-10-07T10:58:16","date_gmt":"2025-10-07T08:58:16","guid":{"rendered":"https:\/\/www.danstapub.com\/?p=56936"},"modified":"2025-10-07T10:58:16","modified_gmt":"2025-10-07T08:58:16","slug":"instagram-uncommon-rings-awards-social-media","status":"publish","type":"post","link":"https:\/\/www.danstapub.com\/instagram-uncommon-rings-awards-social-media\/","title":{"rendered":"Instagram lance les \u201cRings\u201d, un award pour les utilisateurs les plus cr\u00e9atifs"},"content":{"rendered":"

Sur Instagram, tout le monde cr\u00e9e. Mais rares sont ceux qui osent vraiment sortir du cadre.<\/strong><\/p>\n

Pour les r\u00e9compenser, Uncommon<\/b><\/span><\/a><\/span><\/span> et Instagram<\/b><\/span><\/a><\/span><\/span> lancent un nouvel award : les \u201cRings\u201d<\/b><\/span>, un symbole de cr\u00e9ativit\u00e9 et de courage destin\u00e9 \u00e0 celles et ceux qui transforment la culture plut\u00f4t que de la suivre.<\/p>\n

Con\u00e7ue en collaboration avec la cr\u00e9atrice Grace Wales Bonner<\/b><\/span>, cette r\u00e9compense est autant un objet de design qu\u2019un statement. Parce qu\u2019en 2025, l\u2019acte cr\u00e9atif n\u2019est plus seulement une question d\u2019esth\u00e9tique, mais de prise de risque, d\u2019authenticit\u00e9 et d\u2019impact culturel<\/b><\/span>.<\/p>\n

Un award qui c\u00e9l\u00e8bre l\u2019audace cr\u00e9ative, pas les likes<\/h3>\n

Les \u201cRings\u201d ne cherchent pas \u00e0 couronner le contenu le plus viral ou le plus l\u00e9ch\u00e9. L\u2019objectif est bien diff\u00e9rent : honorer un \u00e9tat d\u2019esprit<\/b><\/span>. Celui de celles et ceux qui publient malgr\u00e9 le doute, qui exp\u00e9rimentent, qui osent \u201crater\u201d en public pour mieux apprendre.<\/p>\n

\"\"<\/p>\n

Uncommon explique que l\u2019id\u00e9e vient d\u2019un constat simple : cr\u00e9er, c\u2019est souvent un m\u00e9lange d\u2019excitation et de peur<\/b><\/span>. Il faut du courage pour faire taire sa petite voix int\u00e9rieure et poster quelque chose de vraiment personnel. Les \u201cRings\u201d c\u00e9l\u00e8brent justement cette \u00e9nergie brute, ce moment o\u00f9 un cr\u00e9ateur choisit d\u2019avancer malgr\u00e9 tout.<\/p>\n

Pour s\u00e9lectionner les laur\u00e9ats, un jury international compos\u00e9 de figures majeures de la cr\u00e9ation<\/b><\/span> (designers, artistes, r\u00e9alisateurs, etc.) a \u00e9t\u00e9 r\u00e9uni. Ces juges ont pu nominer leurs cr\u00e9ateurs pr\u00e9f\u00e9r\u00e9s et voter pour ceux qui, selon eux, incarnent le mieux cette id\u00e9e de cr\u00e9ativit\u00e9 sans compromis.<\/p>\n

Les gagnants recevront deux r\u00e9compenses compl\u00e9mentaires<\/b><\/span> : une bague physique<\/b><\/span>, con\u00e7ue par Grace Wales Bonner, et une bague digitale<\/b><\/span> directement int\u00e9gr\u00e9e \u00e0 leur profil Instagram.<\/p>\n

\nhttps:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/high-2.mp4<\/a><\/video><\/div>\n

 <\/p>\n

Une bague con\u00e7ue comme un symbole culturel<\/h3>\n

La bague en question n\u2019a rien d\u2019un simple troph\u00e9e. Imagin\u00e9e par Grace Wales Bonner<\/b><\/span>, designer \u00e0 la crois\u00e9e de la mode et de la culture, elle symbolise l\u2019union entre l\u2019art, l\u2019identit\u00e9 et l\u2019expression personnelle<\/b><\/span>. Son approche raffin\u00e9e et inclusive colle parfaitement \u00e0 la philosophie d\u2019Uncommon et d\u2019Instagram : la cr\u00e9ativit\u00e9 comme force universelle.<\/p>\n

Lorsqu\u2019un cr\u00e9ateur re\u00e7oit un Ring, son profil s\u2019habille litt\u00e9ralement diff\u00e9remment. Une aura dor\u00e9e<\/b><\/span> entoure sa photo de profil \u00e0 la place du traditionnel cercle des Stories. Cet anneau sp\u00e9cial s\u2019affiche partout dans l\u2019application, du fil d\u2019actualit\u00e9 au profil, signalant \u00e0 la communaut\u00e9 que ce compte fait partie des \u201cchangemakers\u201d<\/b><\/span> de la plateforme.<\/p>\n

LIRE AUSSI :<\/strong> Instagram f\u00eate ses 15 ans avec ANYWAY, sa campagne la plus ambitieuse \u00e0 ce jour<\/a><\/span><\/strong><\/span><\/p>\n

En parall\u00e8le, les gagnants peuvent aussi personnaliser leur profil<\/b><\/span> : changer le fond, ajouter une touche personnelle au bouton \u201clike\u201d, ou modifier certaines couleurs. Un moyen de prolonger l\u2019id\u00e9e du prix : laisser chacun s\u2019approprier sa cr\u00e9ativit\u00e9 jusqu\u2019\u00e0 l\u2019interface.<\/p>\n

\"\"<\/p>\n

Un tournant dans la reconnaissance des cr\u00e9ateurs<\/h3>\n

Depuis plusieurs ann\u00e9es, Instagram<\/b><\/span><\/a><\/span><\/span> tente de r\u00e9affirmer sa position comme la plateforme des cr\u00e9ateurs<\/b><\/span>, \u00e0 une \u00e9poque o\u00f9 TikTok ou YouTube Shorts captent l\u2019attention. Avec \u201cRings\u201d, le r\u00e9seau social cherche \u00e0 redonner du sens \u00e0 la cr\u00e9ation<\/b><\/span> en la ramenant \u00e0 ce qu\u2019elle a de plus humain : le courage d\u2019exprimer une id\u00e9e, m\u00eame imparfaite.<\/p>\n

Cette initiative d\u2019Uncommon<\/b><\/span><\/a><\/span><\/span> s\u2019inscrit dans une tendance plus large o\u00f9 les marques c\u00e9l\u00e8brent la vuln\u00e9rabilit\u00e9 cr\u00e9ative<\/b><\/span>. On ne parle plus seulement d\u2019innovation technique, mais de sinc\u00e9rit\u00e9 et de contribution culturelle.<\/p>\n

En pla\u00e7ant le symbole du Ring au c\u0153ur de l\u2019exp\u00e9rience utilisateur, Instagram ne fait pas qu\u2019honorer ses cr\u00e9ateurs : il les inscrit litt\u00e9ralement dans le design de la plateforme. Et dans un monde o\u00f9 tout va vite, c\u2019est une belle fa\u00e7on de rappeler qu\u2019\u00eatre cr\u00e9atif, c\u2019est avant tout oser cr\u00e9er \u00e0 sa mani\u00e8re<\/b><\/span>.<\/p>\n

LIRE AUSSI :<\/strong> Instagram lance sa Friend Map en France : entre fun social et doutes sur la vie priv\u00e9e<\/a><\/span><\/strong><\/span><\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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