{"id":56972,"date":"2025-10-08T10:00:58","date_gmt":"2025-10-08T08:00:58","guid":{"rendered":"https:\/\/www.danstapub.com\/?p=56972"},"modified":"2025-10-08T10:00:58","modified_gmt":"2025-10-08T08:00:58","slug":"spotify-album-tunetorials-fcb-new-york","status":"publish","type":"post","link":"https:\/\/www.danstapub.com\/spotify-album-tunetorials-fcb-new-york\/","title":{"rendered":"Spotify lance un album pour apprendre \u00e0 mieux faire de la pub sur Spotify"},"content":{"rendered":"<p class=\"p3\" style=\"text-align: justify;\"><strong>Oubliez les tutos barbants et les PowerPoint interminables : <span class=\"s2\">Spotify Advertising<\/span> et <span class=\"s2\">FCB New York<\/span> viennent de sortir <span class=\"s2\">\u201cTunetorials\u201d<\/span>, une campagne qui transforme l\u2019\u00e9ducation publicitaire en v\u00e9ritables morceaux de musique.<\/strong><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Une id\u00e9e brillante qui fusionne <span class=\"s2\"><b>formation, culture pop et cr\u00e9ativit\u00e9 musicale<\/b><\/span>, tout en rappelant que m\u00eame les B2B peuvent \u00eatre fun (si on sait y faire).<\/p>\n<h3 style=\"text-align: justify;\">Quand les tutos marketing deviennent des hits<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Avec \u201cTunetorials\u201d, Spotify pousse le concept du <span class=\"s2\"><b>\u201c<\/b><span style=\"text-decoration: underline;\"><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.youtube.com\/watch?v=Zc-U6PM9ilE\" target=\"_blank\" rel=\"noopener\">Spreadbeats<\/a><\/span><\/span><b>\u201d<\/b><\/span> encore plus loin. Pour m\u00e9moire, cette campagne multi-prim\u00e9e de 2023 avait transform\u00e9 les tableurs Excel de plan m\u00e9dia en compositions sonores interactives. Cette fois, la plateforme revient avec <span class=\"s2\"><b>six titres originaux<\/b><\/span>, chacun expliquant un aspect cl\u00e9 de la pub sur Spotify : comment cr\u00e9er une campagne multi-format, mesurer sa performance, am\u00e9liorer son ROI ou encore atteindre la bonne audience.<\/p>\n<div class=\"jetpack-video-wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe title=\"How to Run a Multi-Format Campaign feat. Carter Ace | Spotify Ads\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/OOyhX3Zcoh0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<p class=\"p3\" style=\"text-align: justify;\">Chaque morceau est con\u00e7u en <span class=\"s2\"><b>collaboration avec des artistes \u00e9mergents<\/b><\/span>, issus de genres vari\u00e9s (pop, rock, R&amp;B). Les paroles, co\u00e9crites avec les \u00e9quipes de <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/spotify\/\" target=\"_blank\" rel=\"noopener\">Spotify<\/a><\/span><\/strong><\/span> et de <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/fcb\/\" target=\"_blank\" rel=\"noopener\">FCB<\/a><\/span><\/strong><\/span>, m\u00e9langent punchlines musicales et <span class=\"s2\"><b>vrais conseils de planneur m\u00e9dia<\/b><\/span>. Du genre : \u201cFormats stacked to land just right \/ Audio, video, display in flight\u201d ou \u201cBrand Lift\u2019s the compass, Pixel\u2019s the trail\u201d. En clair : \u00e7a groove autant que \u00e7a instruit.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Et parce que Spotify ne fait rien \u00e0 moiti\u00e9, la campagne s\u2019accompagne de <span class=\"s2\"><b>clips ultra-soign\u00e9s<\/b><\/span>, comme \u201cHow to Run a Multi-Format Campaign\u201d tourn\u00e9 \u00e0 l\u2019Op\u00e9ra Bastille de Paris, ou encore \u201cHow to Drive ROI With Your Campaign Setup\u201d, dans un univers inspir\u00e9 de l\u2019anime japonais. L\u2019ensemble forme une exp\u00e9rience audiovisuelle compl\u00e8te, \u00e0 mi-chemin entre le <span class=\"s2\"><b>contenu de marque et le clip musical<\/b><\/span>.<\/p>\n<div class=\"jetpack-video-wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe title=\"How to Drive ROI With Your Campaign Setup feat. Big Sis | Spotify Ads\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/WCG3uwXu5-c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<h3 style=\"text-align: justify;\">Un B2B qui n\u2019a (vraiment) rien d\u2019ennuyeux<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Derri\u00e8re le fun, \u201cTunetorials\u201d a un vrai objectif business : <span class=\"s2\"><b>\u00e9duquer les annonceurs<\/b><\/span> sur les formats et outils publicitaires de <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/spotify\/\" target=\"_blank\" rel=\"noopener\">Spotify<\/a><\/span><\/strong><\/span>. \u00c0 travers ces chansons, la marque d\u00e9montre tout ce qu\u2019elle peut offrir aux agences et aux marques : <span class=\"s2\"><b>audio, vid\u00e9o, display, ciblage pr\u00e9cis, mesure de performance<\/b><\/span>, etc. Bref, une masterclass en musique.<\/p>\n<p><strong>LIRE AUSSI :<\/strong> <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/spotify-livres-audio-hits-ete-read-like-you-listen\/\" target=\"_blank\" rel=\"noopener\">Spotify fait des livres audio les nouveaux hits de l\u2019\u00e9t\u00e9 avec \u00ab Read Like You Listen \u00bb<\/a><\/span><\/strong><\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Cette approche s\u2019inscrit dans la strat\u00e9gie plus large <span class=\"s2\"><b>\u201cSpotify Performs\u201d<\/b><\/span>, une plateforme d\u00e9di\u00e9e \u00e0 la performance publicitaire. L\u2019id\u00e9e est simple : montrer que les outils publicitaires peuvent \u00eatre aussi cr\u00e9atifs que les campagnes qu\u2019ils servent \u00e0 promouvoir. Et surtout, rappeler que <span class=\"s2\"><b>les \u00e9motions passent mieux par le son que par un tableau Excel<\/b><\/span>.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Pour soutenir le lancement, Spotify diffuse des extraits de 15 et 30 secondes sur <span class=\"s2\"><b>LinkedIn, Meta, YouTube et bien s\u00fbr Spotify<\/b><\/span>. Tous portent le m\u00eame message : <i>\u201cWatch the music video to unlock great ad performance.\u201d<\/i> Un appel \u00e0 l\u2019action qui r\u00e9sume parfaitement le concept.<\/p>\n<div class=\"jetpack-video-wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe title=\"How to Reach Your Target Audience feat. Parbleu | Spotify Ads\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/f8m3AzRl8Yg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<h3 style=\"text-align: justify;\">Quand la musique devient un outil marketing<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">En bonus, FCB New York a produit un <span class=\"s2\"><b>vinyle collector<\/b><\/span> regroupant les six titres, envoy\u00e9 \u00e0 un nombre limit\u00e9 de partenaires. Un clin d\u2019\u0153il tangible et vintage dans une campagne r\u00e9solument digitale.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Avec \u201cTunetorials\u201d, <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/spotify\/\" target=\"_blank\" rel=\"noopener\">Spotify<\/a><\/span><\/strong><\/span> et <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/fcb\/\" target=\"_blank\" rel=\"noopener\">FCB<\/a><\/span><\/strong><\/span> r\u00e9ussissent \u00e0 rendre <span class=\"s2\"><b>sexy un sujet qui ne l\u2019est pas<\/b><\/span> : la planification m\u00e9dia. La campagne prouve qu\u2019il est possible de <span class=\"s2\"><b>transformer la p\u00e9dagogie en culture pop<\/b><\/span>, en mariant cr\u00e9ativit\u00e9 et utilit\u00e9.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">En 2025, alors que les plateformes rivalisent d\u2019innovation pour s\u00e9duire les marques, Spotify se d\u00e9marque avec un ton plus humain, plus musical, et surtout plus fun. C\u2019est malin, c\u2019est frais, et \u00e7a prouve qu\u2019apprendre \u00e0 mieux faire de la pub peut aussi se faire en tapant du pied.<\/p>\n<p><strong>LIRE AUSSI :<\/strong> <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/spotify-fan-life-campagne-2025\/\" target=\"_blank\" rel=\"noopener\">Spotify c\u00e9l\u00e8bre la passion des fans avec 7 films aussi fous que leurs idoles<\/a><\/span><\/strong><\/span><\/p>\n<p><iframe style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/artist\/0JjyfZnQsrSryQ8JxFHj2l?utm_source=generator&amp;theme=0\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-testid=\"embed-iframe\"><\/iframe><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-56976\" 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musique.&hellip;<\/p>\n","protected":false},"author":4,"featured_media":56975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[668],"tags":[1865,3658,12,2013,578,1001],"sponsor":[],"class_list":{"0":"post-56972","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-online","8":"tag-fcb","9":"tag-fcb-new-york","10":"tag-marketing","11":"tag-online","12":"tag-spotify","13":"tag-usa"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spotify lance un album pour apprendre \u00e0 mieux faire de la pub sur Spotify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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