{"id":56993,"date":"2025-10-08T11:53:18","date_gmt":"2025-10-08T09:53:18","guid":{"rendered":"https:\/\/www.danstapub.com\/?p=56993"},"modified":"2025-10-08T11:53:18","modified_gmt":"2025-10-08T09:53:18","slug":"selleys-colle-fixe-kayak-mur-street-marketing","status":"publish","type":"post","link":"https:\/\/www.danstapub.com\/selleys-colle-fixe-kayak-mur-street-marketing\/","title":{"rendered":"Cette marque de colle offre les objets fix\u00e9s au mur \u00e0 ceux qui arrivent \u00e0 les d\u00e9crocher"},"content":{"rendered":"<p class=\"p3\" style=\"text-align: justify;\"><strong>Pour convaincre qu\u2019une colle tient vraiment, rien de tel que de le prouver en public.<\/strong><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">C\u2019est le pari un peu fou (et tr\u00e8s australien) de <span class=\"s2\"><b>Selleys Liquid Nails<\/b><\/span>, qui a litt\u00e9ralement <span class=\"s2\"><b>coll\u00e9 un kayak, une borne d\u2019arcade et un marlin de 2,8 m\u00e8tres sur un mur<\/b><\/span> pour d\u00e9fier les passants : <i>\u201cIf you can take it, it\u2019s yours\u201d<\/i>. Traduction : si tu arrives \u00e0 le d\u00e9coller, c\u2019est \u00e0 toi.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">La campagne, sign\u00e9e <span class=\"s2\"><b>Howatson+Company<\/b><\/span> et r\u00e9alis\u00e9e par <span class=\"s2\"><b>James Dive<\/b><\/span>, transforme un simple test produit en spectacle de rue viral. Et le r\u00e9sultat colle parfaitement \u00e0 l\u2019ADN de la marque : audace, humour et efficacit\u00e9.<\/p>\n<h3 style=\"text-align: justify;\">Quand la d\u00e9monstration devient un show public<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">L\u2019id\u00e9e de d\u00e9part est aussi simple que brillante : prouver la force de l\u2019adh\u00e9sif <span class=\"s2\"><b>Liquid Nails<\/b><\/span> non pas avec des chiffres ou des comparaisons, mais avec un d\u00e9fi physique grandeur nature. Dans les rues d\u2019Australie, Selleys a fix\u00e9 tout un tas d\u2019objets \u00e0 un mur g\u00e9ant, du kayak \u00e0 la machine d\u2019arcade, et a invit\u00e9 quiconque \u00e0 venir tenter de les arracher.<\/p>\n<div style=\"width: 1160px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-56993-1\" width=\"1160\" height=\"653\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1008.mp4?_=1\" \/><a href=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1008.mp4\">https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1008.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Des cr\u00e9ateurs de contenu, influenceurs et anciens ouvriers se sont pr\u00eat\u00e9s au jeu, dans une ambiance \u00e0 mi-chemin entre <i>Koh-Lanta<\/i> et <i>Jackass<\/i>. Spoiler : <span class=\"s2\"><b>personne n\u2019a r\u00e9ussi \u00e0 d\u00e9crocher quoi que ce soit<\/b><\/span>. Les images du challenge, partag\u00e9es sur les r\u00e9seaux sociaux, ont rapidement fait le tour du pays, prouvant en conditions r\u00e9elles que <i>\u201cIf it\u2019s Selleys, it works.\u201d<\/i><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Ce genre d\u2019exp\u00e9rience immersive n\u2019est pas qu\u2019un simple coup de com\u2019. C\u2019est une d\u00e9monstration de produit parfaitement incarn\u00e9e : le message devient tangible, la promesse prend vie, et surtout, le public devient acteur du storytelling.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-56998\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-08-at-11.46.12-1040x583.png\" alt=\"\" width=\"1040\" height=\"583\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-08-at-11.46.12-1040x583.png 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-08-at-11.46.12-800x448.png 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-08-at-11.46.12-300x168.png 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-08-at-11.46.12-1536x860.png 1536w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-08-at-11.46.12-2048x1147.png 2048w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-08-at-11.46.12-120x67.png 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-08-at-11.46.12-90x50.png 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-08-at-11.46.12-320x179.png 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-08-at-11.46.12-560x314.png 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-08-at-11.46.12-1160x650.png 1160w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-08-at-11.46.12-1920x1075.png 1920w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-08-at-11.46.12-scaled.png 2560w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<h3 style=\"text-align: justify;\">Une campagne virale, brute et terriblement efficace<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Le dispositif ne s\u2019est pas limit\u00e9 \u00e0 l\u2019\u00e9v\u00e9nement physique. <span class=\"s2\"><b>Des vid\u00e9os sociales, du contenu d\u2019influence et des reportages m\u00e9dias<\/b><\/span> ont relay\u00e9 les tentatives les plus folles des participants. R\u00e9sultat : des <span class=\"s2\"><b>milliers de partages<\/b><\/span>, une visibilit\u00e9 massive sur TikTok et Instagram, et un relais dans la presse australienne.<\/p>\n<p><strong>LIRE AUSSI :<\/strong> <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/ikea-buzzman-campagne-accroches-a-tomber\/\" target=\"_blank\" rel=\"noopener\">IKEA et Buzzman d\u00e9voilent une campagne avec des accroches\u2026 \u00e0 tomber<\/a><\/span><\/strong><\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Derri\u00e8re ce succ\u00e8s, une m\u00e9canique bien huil\u00e9e : <span class=\"s2\"><b>une id\u00e9e simple, un format participatif et une ex\u00e9cution sans triche<\/b><\/span>. Pas d\u2019effets sp\u00e9ciaux, pas de montage truqu\u00e9 : juste des bras australiens, de la sueur, et une colle qui ne l\u00e2che rien.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Selon <span class=\"s2\"><b>Erin Porter<\/b><\/span>, directrice marketing int\u00e9gr\u00e9e chez Selleys Group, l\u2019objectif \u00e9tait clair : <i>\u201cOn ne voulait pas juste dire que \u00e7a marche. On voulait que les gens le voient.\u201d<\/i> Et c\u2019est exactement ce que la marque a r\u00e9ussi \u00e0 faire : <span class=\"s2\"><b>transformer un message publicitaire en exp\u00e9rience collective<\/b><\/span>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-56997\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-08-at-11.45.51.jpg\" alt=\"\" width=\"1000\" height=\"558\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-08-at-11.45.51.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-08-at-11.45.51-800x446.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-08-at-11.45.51-300x167.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-08-at-11.45.51-120x67.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-08-at-11.45.51-90x50.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-08-at-11.45.51-320x179.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-08-at-11.45.51-560x312.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3 style=\"text-align: justify;\">Le retour du \u201cproof marketing\u201d<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Dans un contexte o\u00f9 la publicit\u00e9 est souvent per\u00e7ue comme exag\u00e9r\u00e9e ou artificielle, cette campagne remet sur le devant de la sc\u00e8ne une strat\u00e9gie qu\u2019on pourrait appeler le <span class=\"s2\"><b>\u201cproof marketing\u201d<\/b><\/span> : prouver, plut\u00f4t que promettre.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">De plus en plus de marques y reviennent. On l\u2019a vu r\u00e9cemment avec\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/red-bull-transforme-gratte-ciel-rampe-skate\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\"><b>Red Bull<\/b><\/span><\/a><\/span><\/span>, qui continue de d\u00e9montrer litt\u00e9ralement sa promesse \u201cgives you wings\u201d \u00e0 travers des d\u00e9fis humains extr\u00eames. Chez Selleys, la promesse \u201cIf it\u2019s Selleys, it works\u201d devient une v\u00e9rit\u00e9 observable, impossible \u00e0 contredire.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">En 2025, alors que le public exige des preuves concr\u00e8tes et de l\u2019authenticit\u00e9, cette campagne coche toutes les cases : <span class=\"s2\"><b>un concept visuel fort, une ex\u00e9cution honn\u00eate et un humour typiquement australien<\/b><\/span>.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Comme quoi, quand une marque a confiance en son produit, elle n\u2019a pas besoin de blabla. Il suffit d\u2019un mur, d\u2019un peu de glue\u2026 et d\u2019un kayak qui ne bouge pas d\u2019un millim\u00e8tre.<\/p>\n<p><strong>LIRE AUSSI :<\/strong> <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/vanish-betc-disparaitre-taches-illusion-optique\/\" target=\"_blank\" rel=\"noopener\">Vanish et BETC font dispara\u00eetre les t\u00e2ches gr\u00e2ce \u00e0\u2026 une illusion d\u2019optique<\/a><\/span><\/strong><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-56995\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hero-sellys.5XMnwHTH-1040x586.png\" alt=\"\" width=\"1040\" height=\"586\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hero-sellys.5XMnwHTH-1040x586.png 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hero-sellys.5XMnwHTH-800x451.png 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hero-sellys.5XMnwHTH-300x169.png 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hero-sellys.5XMnwHTH-1536x865.png 1536w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hero-sellys.5XMnwHTH-120x68.png 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hero-sellys.5XMnwHTH-90x51.png 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hero-sellys.5XMnwHTH-320x180.png 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hero-sellys.5XMnwHTH-560x315.png 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hero-sellys.5XMnwHTH-1160x653.png 1160w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hero-sellys.5XMnwHTH.png 1850w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour convaincre qu\u2019une colle tient vraiment, rien de tel que de le prouver en public. C\u2019est le pari un peu fou (et tr\u00e8s australien) de Selleys Liquid Nails, qui a&hellip;<\/p>\n","protected":false},"author":4,"featured_media":56995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1621],"tags":[661,25,3269,3661,1507,3660,1560],"sponsor":[],"class_list":{"0":"post-56993","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-activation","8":"tag-activation","9":"tag-australie","10":"tag-bricolage","11":"tag-howatsoncompany","12":"tag-maison","13":"tag-selleys","14":"tag-stunt-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cette marque de colle offre les objets fix\u00e9s au mur \u00e0 ceux qui arrivent \u00e0 les d\u00e9crocher<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.danstapub.com\/selleys-colle-fixe-kayak-mur-street-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cette marque de colle offre les objets fix\u00e9s au mur \u00e0 ceux qui arrivent \u00e0 les d\u00e9crocher\" \/>\n<meta property=\"og:description\" content=\"Pour convaincre qu\u2019une colle tient vraiment, rien de tel que de le prouver en public. C\u2019est le pari un peu fou (et tr\u00e8s australien) de Selleys Liquid Nails, qui a&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.danstapub.com\/selleys-colle-fixe-kayak-mur-street-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Dans Ta Pub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/danstapub\/\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/gteisson\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-08T09:53:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hero-sellys.5XMnwHTH.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1850\" \/>\n\t<meta property=\"og:image:height\" content=\"1042\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gabriel Teisson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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