{"id":57102,"date":"2025-10-13T09:22:22","date_gmt":"2025-10-13T07:22:22","guid":{"rendered":"https:\/\/www.danstapub.com\/?p=57102"},"modified":"2025-10-13T09:23:50","modified_gmt":"2025-10-13T07:23:50","slug":"uber-campagne-there-are-drivers-in-your-area","status":"publish","type":"post","link":"https:\/\/www.danstapub.com\/uber-campagne-there-are-drivers-in-your-area\/","title":{"rendered":"Uber part \u00e0 la conqu\u00eate des banlieues avec \u201cThere Are Drivers in Your Area\u201d"},"content":{"rendered":"<p class=\"p3\" style=\"text-align: justify;\"><strong>Pendant longtemps, Uber a \u00e9t\u00e9 l\u2019ic\u00f4ne des grandes m\u00e9tropoles. Les lumi\u00e8res de Manhattan, les ruelles de San Francisco, les vir\u00e9es nocturnes \u00e0 Los Angeles\u2026 Mais en 2025, l\u2019entreprise change de cap.<\/strong><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Avec sa nouvelle campagne <span class=\"s2\"><b>\u201cThere Are Drivers in Your Area\u201d<\/b><\/span>, sign\u00e9e <span class=\"s2\"><b><span style=\"text-decoration: underline;\"><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/mother\/\" target=\"_blank\" rel=\"noopener\">Mother<\/a><\/span><\/span> New York<\/b><\/span> et r\u00e9alis\u00e9e par <span class=\"s2\"><b>Michael Spiccia (MJZ)<\/b><\/span>, <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/uber\" target=\"_blank\" rel=\"noopener\">Uber<\/a><\/span><\/strong><\/span> s\u2019attaque \u00e0 un territoire jusque-l\u00e0 plus difficile \u00e0 s\u00e9duire : <span class=\"s2\"><b>la banlieue am\u00e9ricaine<\/b><\/span>.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">L\u2019objectif ? Montrer que la marque n\u2019est pas seulement l\u2019alli\u00e9e des citadins press\u00e9s, mais aussi <span class=\"s2\"><b>un compagnon du quotidien<\/b><\/span>, capable de faciliter la vie dans les quartiers o\u00f9 poss\u00e9der une voiture reste la norme.<\/p>\n<h3 style=\"text-align: justify;\">Le pari d\u2019humaniser le transport dans les banlieues<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">La campagne s\u2019inspire de <span class=\"s2\"><b>vraies tranches de vie suburbaines<\/b><\/span>, ces moments ordinaires mais pleins de sens : aller chercher un ami \u00e0 l\u2019a\u00e9roport, emmener son chien fatigu\u00e9 chez le v\u00e9t\u00e9rinaire, sortir boire un verre sans devoir conduire. Uber y devient ce lien invisible, ce <span class=\"s2\"><b>fil conducteur entre les petites histoires du quotidien<\/b><\/span>.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Le film principal, <span class=\"s2\"><b>\u201cIn Good Time\u201d<\/b><\/span>, illustre cette id\u00e9e avec po\u00e9sie : un couple vit une s\u00e9rie de moments suspendus avant l\u2019arriv\u00e9e de leur Uber. En six minutes, tout bascule. Une rencontre, une d\u00e9cision, un d\u00e9part. Le message est simple mais fort : parfois, <span class=\"s2\"><b>un trajet peut changer le cours d\u2019une journ\u00e9e, voire d\u2019une vie<\/b><\/span>.<\/p>\n<div class=\"jetpack-video-wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe title=\"In Good Time | Uber\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/CafQC20v8Kw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<p class=\"p3\" style=\"text-align: justify;\">Dans une Am\u00e9rique o\u00f9 plus de <span class=\"s2\"><b>50 % de la population vit en banlieue<\/b><\/span>, ce repositionnement est strat\u00e9gique. Uber cherche \u00e0 s\u2019ancrer dans des zones longtemps per\u00e7ues comme son \u201cangle mort\u201d : des r\u00e9gions moins denses, mais o\u00f9 les besoins de mobilit\u00e9 restent constants.<\/p>\n<h3 style=\"text-align: justify;\">Une campagne \u00e0 la crois\u00e9e du cin\u00e9ma et du quotidien<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Visuellement, \u201cThere Are Drivers in Your Area\u201d emprunte les codes du <span class=\"s2\"><b>cin\u00e9ma ind\u00e9pendant am\u00e9ricain<\/b><\/span> : des plans a\u00e9riens \u00e9l\u00e9gants, une lumi\u00e8re dor\u00e9e de fin d\u2019apr\u00e8s-midi, et une narration qui respire la sinc\u00e9rit\u00e9. Les courts formats publicitaires comme <span class=\"s2\"><b>\u201cAirport Dad\u201d<\/b><\/span>, <span class=\"s2\"><b>\u201cClock\u201d<\/b><\/span> ou <span class=\"s2\"><b>\u201cTired Dog\u201d<\/b><\/span> jouent sur des sc\u00e8nes du quotidien, parfois dr\u00f4les, parfois tendres, mais toujours justes.<\/p>\n<p><strong>LIRE AUSSI :<\/strong> <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/paris-aeroport-devient-areoport-artefact-3000\/\" target=\"_blank\" rel=\"noopener\">Paris A\u00e9roport devient \u201cAr\u00e9oport\u201d pour sensibiliser \u00e0 la dyslexie<\/a><\/span><\/strong><\/span><\/p>\n<div class=\"jetpack-video-wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe title=\"Tired Dogs | Uber\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/EG7LY9doubU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<p class=\"p3\" style=\"text-align: justify;\">Le dispositif est complet : <span class=\"s2\"><b>affichage, social media, audio, OOH dynamique et mini-films de 15 secondes<\/b><\/span>, tous centr\u00e9s sur une m\u00eame id\u00e9e : <span class=\"s2\"><b>la proximit\u00e9<\/b><\/span>. Le slogan \u201cThere Are Drivers in Your Area\u201d n\u2019est plus une simple notification d\u2019application : c\u2019est un manifeste. Uber veut rappeler qu\u2019au coin de la rue, <span class=\"s2\"><b>il y a toujours quelqu\u2019un pr\u00eat \u00e0 vous aider \u00e0 bouger<\/b><\/span>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-57103\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte-1040x585.jpg\" alt=\"\" width=\"1040\" height=\"585\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte-1040x585.jpg 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte-800x450.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte-300x169.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte-120x68.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte-90x51.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte-320x180.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte-560x315.jpg 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte-1160x653.jpg 1160w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte.jpg 1200w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Cette approche traduit un vrai virage cr\u00e9atif dans le secteur. Fini les pubs hyper-urbaines ou futuristes : en 2025, les marques de mobilit\u00e9 misent sur <span class=\"s2\"><b>l\u2019authenticit\u00e9, la chaleur humaine et la simplicit\u00e9<\/b><\/span>. Un mouvement qu\u2019on retrouve aussi chez Lyft ou Bolt, qui explorent des r\u00e9cits de proximit\u00e9 plut\u00f4t que des d\u00e9monstrations technologiques.<\/p>\n<div class=\"jetpack-video-wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe title=\"5 AM Flights | Uber\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/dQ5Aiqm6Uvg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<h3 style=\"text-align: justify;\">Uber, du symbole de la modernit\u00e9 \u00e0 celui de la fiabilit\u00e9<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Depuis la pand\u00e9mie, les usages d\u2019Uber ont profond\u00e9ment \u00e9volu\u00e9. La marque a vu <span class=\"s2\"><b>une hausse de plus de 40 % des trajets en zones suburbaines<\/b><\/span> aux \u00c9tats-Unis, port\u00e9e par le t\u00e9l\u00e9travail et la d\u00e9centralisation des modes de vie. En s\u2019adressant d\u00e9sormais \u00e0 cette population, <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/uber\" target=\"_blank\" rel=\"noopener\">Uber<\/a><\/span><\/strong><\/span> consolide son image de <span class=\"s2\"><b>service du quotidien<\/b><\/span>, plus qu\u2019une appli de \u201csortie du week-end\u201d.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Oriel Davis-Lyons, Chief Creative Officer de Mother New York, r\u00e9sume parfaitement la philosophie de la campagne : <em>\u201cUber est ce fil invisible qui relie toutes les histoires de la banlieue am\u00e9ricaine\u201d<\/em>. Et c\u2019est exactement ce que ce travail parvient \u00e0 montrer : derri\u00e8re chaque commande, il y a une histoire, un besoin, un moment \u00e0 vivre.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">En red\u00e9finissant sa place dans le paysage suburbain, <span class=\"s2\"><b>Uber ne vend plus seulement des trajets, mais du lien humain<\/b><\/span>. Et \u00e0 une \u00e9poque o\u00f9 tout va vite, c\u2019est peut-\u00eatre ce dont on avait le plus besoin : un peu de temps, et un conducteur pas loin.<\/p>\n<p><strong>LIRE AUSSI :<\/strong> <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/heetch-mythe-pigeon-campagne-absurde-betc\/\" target=\"_blank\" rel=\"noopener\">Heetch d\u00e9tourne le mythe du pigeon avec une campagne absurde sign\u00e9e BETC<\/a><\/span><\/strong><\/span><\/p>\n<div class=\"jetpack-video-wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe title=\"Large Antiques | Uber\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/Ck6f9-nyKUU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-57104\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte1-1040x584.jpg\" alt=\"\" width=\"1040\" height=\"584\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte1-1040x584.jpg 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte1-800x449.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte1-300x169.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte1-120x67.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte1-90x51.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte1-320x180.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte1-560x315.jpg 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte1-1160x652.jpg 1160w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte1.jpg 1200w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-57107\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte4-1040x585.jpg\" alt=\"\" width=\"1040\" height=\"585\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte4-1040x585.jpg 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte4-800x450.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte4-300x169.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte4-120x68.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte4-90x51.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte4-320x180.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte4-560x315.jpg 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte4-1160x653.jpg 1160w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte4.jpg 1200w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-57106\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte3-1040x585.jpg\" alt=\"\" width=\"1040\" height=\"585\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte3-1040x585.jpg 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte3-800x450.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte3-300x169.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte3-120x68.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte3-90x51.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte3-320x180.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte3-560x315.jpg 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte3-1160x653.jpg 1160w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte3.jpg 1200w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-57105\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte2-1040x585.jpg\" alt=\"\" width=\"1040\" height=\"585\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte2-1040x585.jpg 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte2-800x450.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte2-300x169.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte2-120x68.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte2-90x51.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte2-320x180.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte2-560x315.jpg 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte2-1160x653.jpg 1160w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/motherusa.egnyte2.jpg 1200w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pendant longtemps, Uber a \u00e9t\u00e9 l\u2019ic\u00f4ne des grandes m\u00e9tropoles. Les lumi\u00e8res de Manhattan, les ruelles de San Francisco, les vir\u00e9es nocturnes \u00e0 Los Angeles\u2026 Mais en 2025, l\u2019entreprise change de&hellip;<\/p>\n","protected":false},"author":4,"featured_media":57110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[2010,2415,3665,939,1946,1001],"sponsor":[],"class_list":{"0":"post-57102","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-campagne","8":"tag-campagne","9":"tag-mother","10":"tag-mother-new-york","11":"tag-transport","12":"tag-uber","13":"tag-usa"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Uber part \u00e0 la conqu\u00eate des banlieues avec \u201cThere Are Drivers in Your Area\u201d<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.danstapub.com\/uber-campagne-there-are-drivers-in-your-area\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uber part \u00e0 la conqu\u00eate des banlieues avec \u201cThere Are Drivers in Your Area\u201d\" \/>\n<meta property=\"og:description\" content=\"Pendant longtemps, Uber a \u00e9t\u00e9 l\u2019ic\u00f4ne des grandes m\u00e9tropoles. Les lumi\u00e8res de Manhattan, les ruelles de San Francisco, les vir\u00e9es nocturnes \u00e0 Los Angeles\u2026 Mais en 2025, l\u2019entreprise change de&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.danstapub.com\/uber-campagne-there-are-drivers-in-your-area\/\" \/>\n<meta property=\"og:site_name\" content=\"Dans Ta Pub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/danstapub\/\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/gteisson\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-13T07:22:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-13T07:23:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hero-uber-usa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"621\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" 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