{"id":57133,"date":"2025-10-13T13:46:54","date_gmt":"2025-10-13T11:46:54","guid":{"rendered":"https:\/\/www.danstapub.com\/?p=57133"},"modified":"2025-10-13T13:46:54","modified_gmt":"2025-10-13T11:46:54","slug":"ouigo-rosa-paris-campagne-concession-auto","status":"publish","type":"post","link":"https:\/\/www.danstapub.com\/ouigo-rosa-paris-campagne-concession-auto\/","title":{"rendered":"OUIGO s\u2019invite en concession auto pour ridiculiser la voiture avec humour"},"content":{"rendered":"<p class=\"p3\" style=\"text-align: justify;\"><strong>OUIGO ne vend pas des voitures. Mais dans sa derni\u00e8re campagne, la marque fait clairement mine de s\u2019y mettre.<\/strong><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">En installant <span class=\"s2\"><b>ses imposantes motrices rose et bleu dans une concession automobile<\/b><\/span>, le train low-cost de la SNCF s\u2019amuse \u00e0 jouer sur les codes du secteur auto\u2026 pour mieux en d\u00e9montrer l\u2019absurdit\u00e9. Avec humour, <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/ouigo\/\" target=\"_blank\" rel=\"noopener\">OUIGO<\/a><\/span><\/strong><\/span> rappelle qu\u2019entre voiture et train, le choix est vite fait.<\/p>\n<h3 style=\"text-align: justify;\">Quand le train se prend pour une voiture<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">R\u00e9alis\u00e9e par <span class=\"s2\"><b>Fred de Loof<\/b><\/span> (sp\u00e9cialiste du second degr\u00e9 visuel et des pubs \u00e0 l\u2019humour grin\u00e7ant), la campagne met en sc\u00e8ne une concession remplie non pas de SUV ni de citadines, mais de trains OUIGO pr\u00eats \u00e0 \u201c\u00eatre vendus\u201d. Les clients posent les questions habituelles : vitesse, confort, espace enfants, empreinte carbone. Et \u00e0 chaque fois, le vendeur a une r\u00e9ponse imparable.<\/p>\n<div class=\"jetpack-video-wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe title=\"OUIGO - Concession\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/0h4wo7zhoDM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<p class=\"p3\" style=\"text-align: justify;\">Car oui, <span class=\"s2\"><b>320 km\/h, 70 destinations et des billets d\u00e8s 19 \u20ac<\/b><\/span>, \u00e7a calme. M\u00eame la meilleure occasion d\u2019un garage d\u2019entr\u00e9e de gamme ne rivalise pas. Et quand on ajoute les <span class=\"s2\"><b>billets enfants \u00e0 8 \u20ac toute l\u2019ann\u00e9e<\/b><\/span>, la balance penche clairement c\u00f4t\u00e9 rails.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">OUIGO en profite pour rappeler quelques faits cl\u00e9s : la marque pr\u00e9voit <span class=\"s2\"><b>+30% de trafic et +30% de places d\u2019ici 2030<\/b><\/span>, avec de nouvelles rames plus confortables, plus spacieuses et \u00e9co-con\u00e7ues. Bref, une mont\u00e9e en gamme assum\u00e9e, sans renier l\u2019ADN low-cost qui a fait son succ\u00e8s.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-57154\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/6-1.jpg\" alt=\"\" width=\"1000\" height=\"573\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/6-1.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/6-1-800x458.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/6-1-300x172.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/6-1-120x69.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/6-1-90x52.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/6-1-320x183.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/6-1-560x321.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3 style=\"text-align: justify;\">Rosa Paris, encore une fois dans le bon wagon<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Sign\u00e9e <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/rosa-paris\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\"><b>Rosa Paris<\/b><\/span><\/a><\/span><\/span>, cette campagne s\u2019inscrit dans la continuit\u00e9 d\u2019un partenariat cr\u00e9atif solide entre l\u2019agence et la marque. On retrouve cette touche \u201cRosa\u201d typique : <span class=\"s2\"><b>un concept fort, une ex\u00e9cution l\u00e9ch\u00e9e et un humour pince-sans-rire<\/b><\/span> qui fait mouche. Apr\u00e8s avoir revisit\u00e9 les clich\u00e9s du transport a\u00e9rien ou moqu\u00e9 les gal\u00e8res de la voiture, <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/ouigo\/\" target=\"_blank\" rel=\"noopener\">OUIGO<\/a><\/span><\/strong><\/span> s\u2019attaque ici \u00e0 un symbole fran\u00e7ais : la concession automobile.<\/p>\n<p><strong>LIRE AUSSI :<\/strong> <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/paris-aeroport-devient-areoport-artefact-3000\/\" target=\"_blank\" rel=\"noopener\">Paris A\u00e9roport devient \u201cAr\u00e9oport\u201d pour sensibiliser \u00e0 la dyslexie<\/a><\/span><\/strong><\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Cette id\u00e9e de transposer le train dans un univers de moteur et de carrosserie marche \u00e0 merveille. Les dialogues sont absurdes, les situations parfaitement calibr\u00e9es, et le r\u00e9sultat visuel donne l\u2019impression d\u2019une vraie pub pour un v\u00e9hicule de luxe\u2026 jusqu\u2019\u00e0 ce qu\u2019on r\u00e9alise que le \u201cmod\u00e8le\u201d expos\u00e9 fait 200 m\u00e8tres de long.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">La campagne se d\u00e9ploie d\u00e8s <span class=\"s2\"><b>le 13 octobre<\/b><\/span> sur le digital et en Replay TV, avec <span class=\"s2\"><b>quatre films<\/b><\/span> jouant chacun sur un th\u00e8me diff\u00e9rent (prix, vitesse, confort et famille).<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57153\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/4-1.jpg\" alt=\"\" width=\"1000\" height=\"587\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/4-1.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/4-1-800x470.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/4-1-300x176.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/4-1-120x70.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/4-1-90x53.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/4-1-320x188.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/4-1-560x329.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3 style=\"text-align: justify;\">Un nouveau virage pour le marketing ferroviaire<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\"><span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/ouigo\/\" target=\"_blank\" rel=\"noopener\">OUIGO<\/a><\/span><\/strong><\/span> prouve une fois de plus qu\u2019on peut parler de <span class=\"s2\"><b>mobilit\u00e9 durable et accessible sans \u00eatre moralisateur<\/b><\/span>. Loin des discours verts trop appuy\u00e9s, la marque pr\u00e9f\u00e8re faire passer son message par le rire et la connivence. C\u2019est une mani\u00e8re plus efficace de faire r\u00e9fl\u00e9chir : pourquoi continuer \u00e0 prendre la voiture quand le train est plus rapide, moins cher et plus vert ?<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">La campagne illustre surtout une ambition plus large : <span class=\"s2\"><b>moderniser l\u2019image du ferroviaire<\/b><\/span> en le rendant fun, accessible et populaire. \u00c0 l\u2019heure o\u00f9 les jeunes g\u00e9n\u00e9rations pl\u00e9biscitent les transports collectifs pour des raisons \u00e9conomiques et \u00e9cologiques, OUIGO se positionne comme le <span class=\"s2\"><b>TGV des temps modernes<\/b><\/span> : rapide, malin et sans chichi.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">En r\u00e9ussissant \u00e0 d\u00e9tourner avec brio un univers aussi codifi\u00e9 que celui de l\u2019automobile, la marque signe l\u2019une de ses campagnes les plus percutantes. Et prouve qu\u2019en mati\u00e8re de com\u2019, comme sur les rails, <span class=\"s2\"><b>elle a toujours une longueur d\u2019avance<\/b><\/span>.<\/p>\n<p><strong>LIRE AUSSI :<\/strong> <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/uber-campagne-there-are-drivers-in-your-area\/\" target=\"_blank\" rel=\"noopener\">Uber part \u00e0 la conqu\u00eate des banlieues avec \u201cThere Are Drivers in Your Area\u201d<\/a><\/span><\/strong><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57155\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/8.jpg\" alt=\"\" width=\"1000\" height=\"574\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/8.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/8-800x459.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/8-300x172.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/8-120x69.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/8-90x52.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/8-320x184.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/8-560x321.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-57152\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1-1.jpg\" alt=\"\" width=\"1000\" height=\"566\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1-1.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1-1-800x453.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1-1-300x170.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1-1-120x68.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1-1-90x51.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1-1-320x181.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1-1-560x317.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OUIGO ne vend pas des voitures. Mais dans sa derni\u00e8re campagne, la marque fait clairement mine de s\u2019y mettre. En installant ses imposantes motrices rose et bleu dans une concession&hellip;<\/p>\n","protected":false},"author":4,"featured_media":57152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[2010,94,2747,2823,939,938],"sponsor":[],"class_list":{"0":"post-57133","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-campagne","8":"tag-campagne","9":"tag-france","10":"tag-ouigo","11":"tag-rosa-paris","12":"tag-transport","13":"tag-voyage"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OUIGO s\u2019invite en concession auto pour ridiculiser la voiture avec humour<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.danstapub.com\/ouigo-rosa-paris-campagne-concession-auto\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OUIGO s\u2019invite en concession auto pour ridiculiser la voiture avec humour\" \/>\n<meta property=\"og:description\" content=\"OUIGO ne vend pas des voitures. Mais dans sa derni\u00e8re campagne, la marque fait clairement mine de s\u2019y mettre. En installant ses imposantes motrices rose et bleu dans une concession&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.danstapub.com\/ouigo-rosa-paris-campagne-concession-auto\/\" \/>\n<meta property=\"og:site_name\" content=\"Dans Ta Pub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/danstapub\/\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/gteisson\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-13T11:46:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"566\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gabriel Teisson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GabrielTeisson\" 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