{"id":57136,"date":"2025-10-13T12:11:32","date_gmt":"2025-10-13T10:11:32","guid":{"rendered":"https:\/\/www.danstapub.com\/?p=57136"},"modified":"2025-10-13T12:11:32","modified_gmt":"2025-10-13T10:11:32","slug":"dominos-nouveau-branding-seduire-nouvelle-generation","status":"publish","type":"post","link":"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/","title":{"rendered":"Domino&rsquo;s d\u00e9voile un nouveau branding pour s\u00e9duire la nouvelle g\u00e9n\u00e9ration"},"content":{"rendered":"<p class=\"p3\" style=\"text-align: justify;\"><strong>Plus de treize ans apr\u00e8s son dernier grand changement d\u2019identit\u00e9, <span class=\"s2\">Domino\u2019s<\/span> s\u2019offre un rebranding complet, du logo jusqu\u2019\u00e0 la voix de sa nouvelle signature sonore.<\/strong><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Objectif : <span class=\"s2\"><b>rendre la marque aussi irr\u00e9sistible que sa pizza<\/b><\/span>. Le g\u00e9ant am\u00e9ricain, num\u00e9ro un mondial de la pizza, et son agence <strong>WorkInProgress<\/strong> d\u00e9voilent une identit\u00e9 plus audacieuse, color\u00e9e et musicale, avec un jingle qui fait saliver : <i>\u201cDommmino\u2019s\u201d<\/i>.<\/p>\n<h3 style=\"text-align: justify;\">Une marque qui veut redevenir d\u00e9licieuse avant d\u2019\u00eatre digitale<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Pendant des ann\u00e9es, Domino\u2019s s\u2019est pr\u00e9sent\u00e9e comme une <span class=\"s2\"><b>entreprise tech qui vend des pizzas<\/b><\/span>, misant sur ses innovations en livraison et commande en ligne. Mais la marque semble aujourd\u2019hui vouloir revenir \u00e0 l\u2019essentiel : <span class=\"s2\"><b>le go\u00fbt<\/b><\/span>. Sa nouvelle strat\u00e9gie, baptis\u00e9e <i>\u201cHungry for MORE\u201d<\/i>, remet la pizza au centre de tout.<\/p>\n<div class=\"jetpack-video-wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe title=\"Delicious Has Always Been In Our Name\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/X6FX5Gf-E1A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<p class=\"p3\" style=\"text-align: justify;\"><em>\u201cPlut\u00f4t que d\u2019ajouter un slogan, on a d\u00e9cid\u00e9 d\u2019int\u00e9grer l\u2019envie directement dans notre nom\u201d<\/em>, explique <span class=\"s2\"><b>Kate Trumbull<\/b><\/span>, CMO mondiale de Domino\u2019s. <em>\u201cOn ne peut litt\u00e9ralement pas dire \u2018Domino\u2019s\u2019 sans dire \u2018mmm\u2019.\u201d<\/em><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Et ce fameux \u201cmmm\u201d prend vie gr\u00e2ce \u00e0 la <span class=\"s2\"><b>voix de Shaboozey<\/b><\/span>, artiste am\u00e9ricain cinq fois nomm\u00e9 aux Grammy Awards. Le chanteur signe un <span class=\"s2\"><b>nouveau jingle baptis\u00e9 \u201cCravemark\u201d<\/b><\/span>, pens\u00e9 comme un son reconnaissable, amusant \u00e0 r\u00e9p\u00e9ter et impossible \u00e0 oublier. Le choix n\u2019est pas anodin : avec Shaboozey, figure montante de la sc\u00e8ne pop-country, Domino\u2019s parle \u00e0 la <span class=\"s2\"><b>g\u00e9n\u00e9ration TikTok<\/b><\/span>, celle qui consomme autant avec les yeux qu\u2019avec les oreilles.<\/p>\n<div style=\"width: 1160px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-57136-1\" width=\"1160\" height=\"653\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hd.mp4?_=1\" \/><a href=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hd.mp4\">https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hd.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\">Une identit\u00e9 visuelle plus chaude, plus gourmande, plus \u201cpizza\u201d<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">C\u00f4t\u00e9 visuel, tout change ou presque. Domino\u2019s garde ses <span class=\"s2\"><b>couleurs embl\u00e9matiques bleu et rouge<\/b><\/span>, mais les pousse dans des <span class=\"s2\"><b>tons plus intenses<\/b><\/span>, en r\u00e9f\u00e9rence \u00e0 la chaleur du four et \u00e0 la texture fondante du fromage. Le logo reste reconnaissable, mais s\u2019accompagne d\u2019une typographie in\u00e9dite : <span class=\"s2\"><b>\u201cDomino\u2019s Sans\u201d<\/b><\/span>, plus ronde, plus \u00e9paisse, presque \u201cmoelleuse\u201d comme une p\u00e2te fra\u00eeche.<\/p>\n<p><strong>LIRE AUSSI :<\/strong> <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/ricard-bouteille-collector-design-ete-2025\/\" target=\"_blank\" rel=\"noopener\">Ricard d\u00e9voile une nouvelle bouteille collector et design pour l\u2019\u00e9t\u00e9 2025<\/a><\/span><\/strong><\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-57149\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_logo-before-1040x1300.jpg\" alt=\"\" width=\"1040\" height=\"1300\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_logo-before-1040x1300.jpg 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_logo-before-800x1000.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_logo-before-300x375.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_logo-before-120x150.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_logo-before-90x113.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_logo-before-320x400.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_logo-before-560x700.jpg 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_logo-before.jpg 1080w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Les <span class=\"s2\"><b>bo\u00eetes \u00e0 pizza<\/b><\/span> ont elles aussi droit \u00e0 leur relooking. Les versions classiques deviennent plus vives, plus visibles, tandis que les gammes premium (comme les Handmade Pan et Parmesan Stuffed Crust) adoptent un <span class=\"s2\"><b>design noir et dor\u00e9<\/b><\/span> pour un rendu plus gourmand et haut de gamme.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">La refonte se d\u00e9ploie progressivement dans les <span class=\"s2\"><b>restaurants, applications, uniformes et supports digitaux<\/b><\/span>, avec un univers plus fun, plus jeune et clairement plus app\u00e9tissant. Bref, <span class=\"s2\"><b>Domino\u2019s veut qu\u2019on ait faim rien qu\u2019en regardant son logo<\/b><\/span>.<\/p>\n<div id='gallery-1' class='gallery galleryid-57136 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_pizza-boxes.jpg'><img decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_pizza-boxes.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_pizza-boxes.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_pizza-boxes-800x450.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_pizza-boxes-300x169.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_pizza-boxes-120x67.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_pizza-boxes-90x51.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_pizza-boxes-320x180.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_pizza-boxes-560x315.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_black-box.jpg'><img decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_black-box.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_black-box.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_black-box-800x450.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_black-box-300x169.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_black-box-120x67.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_black-box-90x51.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_black-box-320x180.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_black-box-560x315.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h3 style=\"text-align: justify;\">Une \u00e9volution strat\u00e9gique, pas un rebranding de survie<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Ce qui distingue cette op\u00e9ration, c\u2019est que <span class=\"s2\"><b>Domino\u2019s ne rebrand pas pour survivre<\/b><\/span>, mais pour rester en t\u00eate. Apr\u00e8s des ann\u00e9es de croissance record, la marque ne cherche pas \u00e0 se racheter une image, mais \u00e0 <span class=\"s2\"><b>pr\u00e9parer la suite<\/b><\/span> : de nouvelles recettes, un ton plus moderne, et une pr\u00e9sence plus forte sur les plateformes sociales et musicales.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">En 2025, la bataille des marques de fast-food se joue autant dans le <span class=\"s2\"><b>design, le son et l\u2019exp\u00e9rience client<\/b><\/span> que dans l\u2019assiette. Les campagnes de McDonald\u2019s et Burger King l\u2019ont prouv\u00e9 : le branding est devenu une exp\u00e9rience multisensorielle. Avec ce refresh, Domino\u2019s montre qu\u2019elle a compris la r\u00e8gle du jeu.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Et puis, soyons honn\u00eates : une pizza chaude, des couleurs qui claquent et un jingle qui fait \u201cmmm\u201d, c\u2019est difficile \u00e0 oublier. Domino\u2019s ne change pas seulement de look, elle change de <span class=\"s2\"><b>ressenti<\/b><\/span>. Une marque plus audacieuse, plus pop, et surtout, plus d\u00e9licieuse.<\/p>\n<p><strong>LIRE AUSSI :<\/strong> <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/bose-transforme-produit-packaging-beurre\/\" target=\"_blank\" rel=\"noopener\">Comment Bose a transform\u00e9 un simple envoi produit en pub m\u00e9morable<\/a><\/span><\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-57148\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_box-1040x1300.jpg\" alt=\"\" width=\"1040\" height=\"1300\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_box-1040x1300.jpg 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_box-800x1000.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_box-300x375.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_box-120x150.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_box-90x113.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_box-320x400.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_box-560x700.jpg 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_box.jpg 1080w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-57137\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_billboard.jpg\" alt=\"\" width=\"1000\" height=\"562\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_billboard.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_billboard-800x450.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_billboard-300x169.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_billboard-120x67.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_billboard-90x51.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_billboard-320x180.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_billboard-560x315.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-57145\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_window-clings.jpg\" alt=\"\" width=\"1000\" height=\"562\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_window-clings.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_window-clings-800x450.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_window-clings-300x169.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_window-clings-120x67.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_window-clings-90x51.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_window-clings-320x180.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_window-clings-560x315.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-57144\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_team-member-gear.jpg\" alt=\"\" width=\"1000\" height=\"562\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_team-member-gear.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_team-member-gear-800x450.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_team-member-gear-300x169.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_team-member-gear-120x67.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_team-member-gear-90x51.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_team-member-gear-320x180.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_team-member-gear-560x315.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-57142\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_mmm.jpg\" alt=\"\" width=\"1000\" height=\"562\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_mmm.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_mmm-800x450.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_mmm-300x169.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_mmm-120x67.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_mmm-90x51.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_mmm-320x180.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_mmm-560x315.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-57141\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_full-packaging.jpg\" alt=\"\" width=\"1000\" height=\"562\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_full-packaging.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_full-packaging-800x450.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_full-packaging-300x169.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_full-packaging-120x67.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_full-packaging-90x51.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_full-packaging-320x180.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_full-packaging-560x315.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-57140\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_collage.jpg\" alt=\"\" width=\"1000\" height=\"562\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_collage.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_collage-800x450.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_collage-300x169.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_collage-120x67.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_collage-90x51.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_collage-320x180.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_collage-560x315.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-57139\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_bus-stop.jpg\" alt=\"\" width=\"1000\" height=\"562\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_bus-stop.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_bus-stop-800x450.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_bus-stop-300x169.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_bus-stop-120x67.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_bus-stop-90x51.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_bus-stop-320x180.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_bus-stop-560x315.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plus de treize ans apr\u00e8s son dernier grand changement d\u2019identit\u00e9, Domino\u2019s s\u2019offre un rebranding complet, du logo jusqu\u2019\u00e0 la voix de sa nouvelle signature sonore. Objectif : rendre la marque&hellip;<\/p>\n","protected":false},"author":4,"featured_media":57144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1542],"tags":[1400,283,3667,1172,1975,1278,1893,3668],"sponsor":[],"class_list":{"0":"post-57136","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-strategies","8":"tag-alimentation","9":"tag-branding","10":"tag-dominos","11":"tag-dominos-pizza","12":"tag-fast-food","13":"tag-identite-visuelle","14":"tag-strategies","15":"tag-workinprogress"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Domino&#039;s d\u00e9voile un nouveau branding pour s\u00e9duire la nouvelle g\u00e9n\u00e9ration<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Domino&#039;s d\u00e9voile un nouveau branding pour s\u00e9duire la nouvelle g\u00e9n\u00e9ration\" \/>\n<meta property=\"og:description\" content=\"Plus de treize ans apr\u00e8s son dernier grand changement d\u2019identit\u00e9, Domino\u2019s s\u2019offre un rebranding complet, du logo jusqu\u2019\u00e0 la voix de sa nouvelle signature sonore. Objectif : rendre la marque&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/\" \/>\n<meta property=\"og:site_name\" content=\"Dans Ta Pub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/danstapub\/\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/gteisson\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-13T10:11:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_team-member-gear.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"562\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gabriel Teisson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GabrielTeisson\" \/>\n<meta name=\"twitter:site\" content=\"@danstapub\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabriel Teisson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/\"},\"author\":{\"name\":\"Gabriel Teisson\",\"@id\":\"https:\/\/www.danstapub.com\/#\/schema\/person\/9798f2537012ffba4ae670c38cd7d7c2\"},\"headline\":\"Domino&rsquo;s d\u00e9voile un nouveau branding pour s\u00e9duire la nouvelle g\u00e9n\u00e9ration\",\"datePublished\":\"2025-10-13T10:11:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/\"},\"wordCount\":667,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.danstapub.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_team-member-gear.jpg\",\"keywords\":[\"Alimentation\",\"Branding\",\"Domino's\",\"Domino's Pizza\",\"Fast-food\",\"Identit\u00e9 Visuelle\",\"Strat\u00e9gies\",\"WorkInProgress\"],\"articleSection\":[\"Strat\u00e9gies\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/\",\"url\":\"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/\",\"name\":\"Domino's d\u00e9voile un nouveau branding pour s\u00e9duire la nouvelle g\u00e9n\u00e9ration\",\"isPartOf\":{\"@id\":\"https:\/\/www.danstapub.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_team-member-gear.jpg\",\"datePublished\":\"2025-10-13T10:11:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/#primaryimage\",\"url\":\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_team-member-gear.jpg\",\"contentUrl\":\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_team-member-gear.jpg\",\"width\":1000,\"height\":562},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.danstapub.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Domino&rsquo;s d\u00e9voile un nouveau branding pour s\u00e9duire la nouvelle g\u00e9n\u00e9ration\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.danstapub.com\/#website\",\"url\":\"https:\/\/www.danstapub.com\/\",\"name\":\"Dans Ta Pub\",\"description\":\"Blog publicit\u00e9, marketing, digital, cr\u00e9ation\",\"publisher\":{\"@id\":\"https:\/\/www.danstapub.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.danstapub.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.danstapub.com\/#organization\",\"name\":\"Dans Ta Pub\",\"url\":\"https:\/\/www.danstapub.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.danstapub.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/04\/04_LOGO-NOIR.png\",\"contentUrl\":\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/04\/04_LOGO-NOIR.png\",\"width\":792,\"height\":458,\"caption\":\"Dans Ta Pub\"},\"image\":{\"@id\":\"https:\/\/www.danstapub.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/danstapub\/\",\"https:\/\/x.com\/danstapub\",\"https:\/\/www.instagram.com\/danstapub\/\",\"https:\/\/www.linkedin.com\/company\/dans-ta-pub\",\"https:\/\/fr.pinterest.com\/danstapub\/\",\"https:\/\/www.youtube.com\/user\/DansTaPub\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.danstapub.com\/#\/schema\/person\/9798f2537012ffba4ae670c38cd7d7c2\",\"name\":\"Gabriel Teisson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.danstapub.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/10b9bd14c2b32d6219d1a0097d5c60f1281e39c0368e73bf9217269b034eb914?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/10b9bd14c2b32d6219d1a0097d5c60f1281e39c0368e73bf9217269b034eb914?s=96&d=mm&r=g\",\"caption\":\"Gabriel Teisson\"},\"description\":\"Fondateur de Dans Ta Pub. Je scanne le web \u00e0 la recherche de nouveaux usages cr\u00e9atifs et marketing \ud83d\udd75\ufe0f\u200d\u2642\ufe0f\",\"sameAs\":[\"http:\/\/www.danstapub.com\",\"http:\/\/www.facebook.com\/gteisson\",\"https:\/\/www.instagram.com\/gabrielteisson\/\",\"https:\/\/www.linkedin.com\/in\/gabriel-teisson-23024a67\/\",\"https:\/\/x.com\/GabrielTeisson\",\"http:\/\/www.youtube.com\/channel\/DansTaPub\"],\"url\":\"https:\/\/www.danstapub.com\/author\/exokarnpsg\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Domino's d\u00e9voile un nouveau branding pour s\u00e9duire la nouvelle g\u00e9n\u00e9ration","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/","og_locale":"fr_FR","og_type":"article","og_title":"Domino's d\u00e9voile un nouveau branding pour s\u00e9duire la nouvelle g\u00e9n\u00e9ration","og_description":"Plus de treize ans apr\u00e8s son dernier grand changement d\u2019identit\u00e9, Domino\u2019s s\u2019offre un rebranding complet, du logo jusqu\u2019\u00e0 la voix de sa nouvelle signature sonore. Objectif : rendre la marque&hellip;","og_url":"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/","og_site_name":"Dans Ta Pub","article_publisher":"https:\/\/www.facebook.com\/danstapub\/","article_author":"http:\/\/www.facebook.com\/gteisson","article_published_time":"2025-10-13T10:11:32+00:00","og_image":[{"width":1000,"height":562,"url":"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_team-member-gear.jpg","type":"image\/jpeg"}],"author":"Gabriel Teisson","twitter_card":"summary_large_image","twitter_creator":"@GabrielTeisson","twitter_site":"@danstapub","twitter_misc":{"\u00c9crit par":"Gabriel Teisson","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/#article","isPartOf":{"@id":"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/"},"author":{"name":"Gabriel Teisson","@id":"https:\/\/www.danstapub.com\/#\/schema\/person\/9798f2537012ffba4ae670c38cd7d7c2"},"headline":"Domino&rsquo;s d\u00e9voile un nouveau branding pour s\u00e9duire la nouvelle g\u00e9n\u00e9ration","datePublished":"2025-10-13T10:11:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/"},"wordCount":667,"commentCount":0,"publisher":{"@id":"https:\/\/www.danstapub.com\/#organization"},"image":{"@id":"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_team-member-gear.jpg","keywords":["Alimentation","Branding","Domino's","Domino's Pizza","Fast-food","Identit\u00e9 Visuelle","Strat\u00e9gies","WorkInProgress"],"articleSection":["Strat\u00e9gies"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/","url":"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/","name":"Domino's d\u00e9voile un nouveau branding pour s\u00e9duire la nouvelle g\u00e9n\u00e9ration","isPartOf":{"@id":"https:\/\/www.danstapub.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/#primaryimage"},"image":{"@id":"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_team-member-gear.jpg","datePublished":"2025-10-13T10:11:32+00:00","breadcrumb":{"@id":"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/#primaryimage","url":"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_team-member-gear.jpg","contentUrl":"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_team-member-gear.jpg","width":1000,"height":562},{"@type":"BreadcrumbList","@id":"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.danstapub.com\/"},{"@type":"ListItem","position":2,"name":"Domino&rsquo;s d\u00e9voile un nouveau branding pour s\u00e9duire la nouvelle g\u00e9n\u00e9ration"}]},{"@type":"WebSite","@id":"https:\/\/www.danstapub.com\/#website","url":"https:\/\/www.danstapub.com\/","name":"Dans Ta Pub","description":"Blog publicit\u00e9, marketing, digital, cr\u00e9ation","publisher":{"@id":"https:\/\/www.danstapub.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.danstapub.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.danstapub.com\/#organization","name":"Dans Ta Pub","url":"https:\/\/www.danstapub.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.danstapub.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/04\/04_LOGO-NOIR.png","contentUrl":"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/04\/04_LOGO-NOIR.png","width":792,"height":458,"caption":"Dans Ta Pub"},"image":{"@id":"https:\/\/www.danstapub.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/danstapub\/","https:\/\/x.com\/danstapub","https:\/\/www.instagram.com\/danstapub\/","https:\/\/www.linkedin.com\/company\/dans-ta-pub","https:\/\/fr.pinterest.com\/danstapub\/","https:\/\/www.youtube.com\/user\/DansTaPub"]},{"@type":"Person","@id":"https:\/\/www.danstapub.com\/#\/schema\/person\/9798f2537012ffba4ae670c38cd7d7c2","name":"Gabriel Teisson","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.danstapub.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/10b9bd14c2b32d6219d1a0097d5c60f1281e39c0368e73bf9217269b034eb914?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/10b9bd14c2b32d6219d1a0097d5c60f1281e39c0368e73bf9217269b034eb914?s=96&d=mm&r=g","caption":"Gabriel Teisson"},"description":"Fondateur de Dans Ta Pub. Je scanne le web \u00e0 la recherche de nouveaux usages cr\u00e9atifs et marketing \ud83d\udd75\ufe0f\u200d\u2642\ufe0f","sameAs":["http:\/\/www.danstapub.com","http:\/\/www.facebook.com\/gteisson","https:\/\/www.instagram.com\/gabrielteisson\/","https:\/\/www.linkedin.com\/in\/gabriel-teisson-23024a67\/","https:\/\/x.com\/GabrielTeisson","http:\/\/www.youtube.com\/channel\/DansTaPub"],"url":"https:\/\/www.danstapub.com\/author\/exokarnpsg\/"}]}},"jetpack_featured_media_url":"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/brand-refresh_team-member-gear.jpg","jetpack_shortlink":"https:\/\/wp.me\/p3UcAw-eRy","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/posts\/57136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/comments?post=57136"}],"version-history":[{"count":2,"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/posts\/57136\/revisions"}],"predecessor-version":[{"id":57150,"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/posts\/57136\/revisions\/57150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/media\/57144"}],"wp:attachment":[{"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/media?parent=57136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/categories?post=57136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/tags?post=57136"},{"taxonomy":"sponsor","embeddable":true,"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/sponsor?post=57136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}