{"id":57177,"date":"2025-10-14T16:13:32","date_gmt":"2025-10-14T14:13:32","guid":{"rendered":"https:\/\/www.danstapub.com\/?p=57177"},"modified":"2025-10-21T11:56:53","modified_gmt":"2025-10-21T09:56:53","slug":"ordinary-the-periodic-fable-uncommon-beaute","status":"publish","type":"post","link":"https:\/\/www.danstapub.com\/ordinary-the-periodic-fable-uncommon-beaute\/","title":{"rendered":"The Ordinary diss\u00e8que les mensonges de la beaut\u00e9 dans un film d\u00e9rangeant"},"content":{"rendered":"<p class=\"p3\" style=\"text-align: justify;\"><strong>Depuis des ann\u00e9es, les marques de cosm\u00e9tiques nous vendent du r\u00eave \u00e0 coup de \u201cformules r\u00e9volutionnaires\u201d et de \u201crares ingr\u00e9dients venus des abysses de l\u2019Himalaya\u201d.<\/strong><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Mais cette fois, <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/the-ordinary\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\"><b>The Ordinary<\/b><\/span><\/a><\/span><\/span> a d\u00e9cid\u00e9 d\u2019en rire, et surtout de remettre les pendules \u00e0 l\u2019heure. Sa nouvelle campagne, <span class=\"s2\"><b>\u201cThe Periodic Fable\u201d<\/b><\/span>, imagin\u00e9e par <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/uncommon-creative-studio\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\"><b>Uncommon Creative Studio<\/b><\/span><\/a><\/span><\/span>, d\u00e9nonce avec brio les d\u00e9rives du marketing beaut\u00e9 en transformant les buzzwords du secteur\u2026 en \u00e9l\u00e9ments d\u2019un tableau p\u00e9riodique. Oui, un vrai tableau scientifique, mais avec z\u00e9ro science dedans. \u00c0 retrouver sur le site <strong><span style=\"text-decoration: underline;\"><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/theordinary.com\/fr-fr\/the-periodic-fable.html#\/table\" target=\"_blank\" rel=\"noopener\">theordinary.com<\/a><\/span><\/span><\/strong>.<\/p>\n<h3 style=\"text-align: justify;\">Le marketing beaut\u00e9, entre poudre aux yeux et promesses miracles<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">\u201cMedical grade\u201d, \u201cluxury\u201d, \u201crare ingredients\u201d, \u201ceternal youth\u201d\u2026 Si vous fr\u00e9quentez un tant soit peu le rayon skincare, vous avez d\u00e9j\u00e0 crois\u00e9 ces mots. Ils sonnent s\u00e9rieux, inspirent confiance et, surprise, <span class=\"s2\"><b>poussent \u00e0 acheter<\/b><\/span>. Une \u00e9tude cit\u00e9e par la marque r\u00e9v\u00e8le que <span class=\"s2\"><b>51 % des consommateurs britanniques<\/b><\/span> font davantage confiance \u00e0 un produit qualifi\u00e9 de \u201cluxe\u201d, et que <span class=\"s2\"><b>1 Am\u00e9ricain sur 10<\/b><\/span> serait pr\u00eat \u00e0 d\u00e9penser <span class=\"s2\"><b>75 dollars de plus<\/b><\/span> si on lui promet des \u201cingr\u00e9dients rares\u201d.<\/p>\n<div class=\"jetpack-video-wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe title=\"Introducing The Periodic Fable\u2122\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/N0PofH4blq8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<p class=\"p3\" style=\"text-align: justify;\">C\u2019est ce constat qui a inspir\u00e9 The Ordinary. La marque, connue pour son positionnement honn\u00eate et minimaliste, s\u2019attaque ici \u00e0 la d\u00e9sinformation qui gangr\u00e8ne l\u2019industrie. Avec <span class=\"s2\"><b>\u201cThe Periodic Fable\u201d<\/b><\/span>, elle pointe du doigt la manipulation du langage marketing et appelle \u00e0 plus de <span class=\"s2\"><b>transparence<\/b><\/span>. Car derri\u00e8re les jolis mots, il y a souvent du vent, ou au mieux, une cr\u00e8me hydratante rebaptis\u00e9e \u201c\u00e9lixir cellulaire de jouvence\u201d.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-57183\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/dtp-The-ordinary-periodic-fable-2-1040x585.png\" alt=\"\" width=\"1040\" height=\"585\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/dtp-The-ordinary-periodic-fable-2-1040x585.png 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/dtp-The-ordinary-periodic-fable-2-800x450.png 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/dtp-The-ordinary-periodic-fable-2-300x169.png 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/dtp-The-ordinary-periodic-fable-2-1536x864.png 1536w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/dtp-The-ordinary-periodic-fable-2-2048x1152.png 2048w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/dtp-The-ordinary-periodic-fable-2-120x68.png 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/dtp-The-ordinary-periodic-fable-2-90x51.png 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/dtp-The-ordinary-periodic-fable-2-320x180.png 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/dtp-The-ordinary-periodic-fable-2-560x315.png 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/dtp-The-ordinary-periodic-fable-2-1160x653.png 1160w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/dtp-The-ordinary-periodic-fable-2-1920x1080.png 1920w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/dtp-The-ordinary-periodic-fable-2-scaled.png 2560w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<h3 style=\"text-align: justify;\">Un film hypnotique pour d\u00e9coder les mensonges<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Pour accompagner cette campagne, <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/uncommon-creative-studio\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\"><b>Uncommon<\/b><\/span><\/a><\/span><\/span> et la r\u00e9alisatrice <span class=\"s2\"><b>Olivia De Camps<\/b><\/span> ont imagin\u00e9 un film surr\u00e9aliste, presque dystopique. On y d\u00e9couvre une <span class=\"s2\"><b>classe d\u2019\u00e9l\u00e8ves hypnotis\u00e9s<\/b><\/span>, reproduisant les gestes viraux des tendances beaut\u00e9 : \u201cice rolling\u201d, \u201cmorning shed\u201d\u2026 Les \u00e9tudiants r\u00e9citent en boucle les mots du fameux tableau p\u00e9riodique, comme un mantra absurde.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">La mise en sc\u00e8ne, inspir\u00e9e des techniques de massage sculptant, symbolise parfaitement la <span class=\"s2\"><b>m\u00e9canisation du discours beaut\u00e9<\/b><\/span> : des consommateurs guid\u00e9s par le marketing, plus que par la science. Jusqu\u2019\u00e0 ce que l\u2019un d\u2019eux arrache son bandeau, sortant de la transe collective. Un geste fort, m\u00e9taphore d\u2019un <span class=\"s2\"><b>r\u00e9veil face \u00e0 la manipulation<\/b><\/span>.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">La campagne s\u2019accompagne d\u2019un <span class=\"s2\"><b>dispositif digital immersif<\/b><\/span> : une page web interactive o\u00f9 chaque \u201c\u00e9l\u00e9ment\u201d du tableau d\u00e9voile la v\u00e9rit\u00e9 derri\u00e8re les expressions \u00e0 la mode. Des contenus OOH et des collaborations avec des influenceurs au Royaume-Uni, aux \u00c9tats-Unis et au Canada viennent renforcer l\u2019impact mondial du message.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-57296\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607061193-1040x693.jpeg\" alt=\"\" width=\"1040\" height=\"693\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607061193-1040x693.jpeg 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607061193-800x533.jpeg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607061193-300x200.jpeg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607061193-1536x1024.jpeg 1536w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607061193-120x80.jpeg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607061193-90x60.jpeg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607061193-320x213.jpeg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607061193-560x373.jpeg 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607061193-1160x773.jpeg 1160w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607061193-1920x1280.jpeg 1920w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607061193.jpeg 2048w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<h3 style=\"text-align: justify;\">The Ordinary, toujours plus audacieuse dans sa qu\u00eate de v\u00e9rit\u00e9<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Depuis son lancement, <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/the-ordinary\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\"><b>The Ordinary<\/b><\/span><\/a><\/span><\/span> a b\u00e2ti son succ\u00e8s sur une promesse simple : <span class=\"s2\"><b>de la science, pas du bullshit<\/b><\/span>. Et \u201cThe Periodic Fable\u201d vient confirmer ce positionnement sans filtre. En 2025, dans une industrie satur\u00e9e de greenwashing et d\u2019all\u00e9gations pseudo-scientifiques, la marque prouve qu\u2019il est encore possible de <span class=\"s2\"><b>faire de la pub intelligente sans mentir<\/b><\/span>.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Comme le dit <span class=\"s2\"><b>Nils Leonard<\/b><\/span>, cofondateur d\u2019<span style=\"text-decoration: underline;\"><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/uncommon-creative-studio\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\"><b>Uncommon<\/b><\/span><\/a><\/span><\/span>, \u201cc\u2019est le s\u00e9rum de v\u00e9rit\u00e9 que l\u2019industrie \u00e9vite depuis des d\u00e9cennies\u201d. Et il n\u2019a pas tort : The Ordinary transforme la transparence en arme cr\u00e9ative, tout en donnant une le\u00e7on de storytelling \u00e0 un secteur trop souvent obs\u00e9d\u00e9 par le glamour et la perfection.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">En d\u00e9tournant les codes scientifiques, la marque r\u00e9ussit \u00e0 allier <span class=\"s2\"><b>fond et forme<\/b><\/span> : une campagne \u00e0 la fois belle, percutante et n\u00e9cessaire. Parce qu\u2019au fond, dans le skincare comme ailleurs, la beaut\u00e9 ne devrait jamais \u00eatre une question de vocabulaire.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-57295\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607058266-1040x584.jpeg\" alt=\"\" width=\"1040\" height=\"584\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607058266-1040x584.jpeg 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607058266-800x450.jpeg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607058266-300x169.jpeg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607058266-1536x863.jpeg 1536w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607058266-120x67.jpeg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607058266-90x51.jpeg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607058266-320x180.jpeg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607058266-560x315.jpeg 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607058266-1160x652.jpeg 1160w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607058266-1920x1079.jpeg 1920w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607058266.jpeg 2048w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-57302\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607067279-1040x693.jpeg\" alt=\"\" width=\"1040\" height=\"693\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607067279-1040x693.jpeg 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607067279-800x533.jpeg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607067279-300x200.jpeg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607067279-1536x1024.jpeg 1536w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607067279-120x80.jpeg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607067279-90x60.jpeg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607067279-320x213.jpeg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607067279-560x373.jpeg 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607067279-1160x773.jpeg 1160w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607067279-1920x1280.jpeg 1920w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607067279.jpeg 2048w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-57301\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607065826-1040x1386.jpeg\" alt=\"\" width=\"1040\" height=\"1386\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607065826-1040x1386.jpeg 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607065826-800x1067.jpeg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607065826-300x400.jpeg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607065826-1152x1536.jpeg 1152w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607065826-120x160.jpeg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607065826-90x120.jpeg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607065826-320x427.jpeg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607065826-560x747.jpeg 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607065826-1160x1547.jpeg 1160w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607065826.jpeg 1280w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-57300\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063897-1040x671.jpeg\" alt=\"\" width=\"1040\" height=\"671\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063897-1040x671.jpeg 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063897-800x516.jpeg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063897-300x194.jpeg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063897-1536x991.jpeg 1536w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063897-120x77.jpeg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063897-90x58.jpeg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063897-320x206.jpeg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063897-560x361.jpeg 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063897-1160x748.jpeg 1160w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063897-1920x1238.jpeg 1920w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063897.jpeg 2048w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-57299\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063885-1040x693.jpeg\" alt=\"\" width=\"1040\" height=\"693\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063885-1040x693.jpeg 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063885-800x533.jpeg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063885-300x200.jpeg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063885-1536x1024.jpeg 1536w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063885-120x80.jpeg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063885-90x60.jpeg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063885-320x213.jpeg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063885-560x373.jpeg 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063885-1160x773.jpeg 1160w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063885-1920x1280.jpeg 1920w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063885.jpeg 2048w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-57298\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063697-1040x701.jpeg\" alt=\"\" width=\"1040\" height=\"701\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063697-1040x701.jpeg 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063697-800x539.jpeg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063697-300x202.jpeg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063697-1536x1036.jpeg 1536w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063697-120x81.jpeg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063697-90x61.jpeg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063697-320x216.jpeg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063697-560x378.jpeg 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063697-1160x782.jpeg 1160w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063697-1920x1295.jpeg 1920w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607063697.jpeg 2048w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-57297\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607061498-1040x693.jpeg\" alt=\"\" width=\"1040\" height=\"693\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607061498-1040x693.jpeg 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607061498-800x533.jpeg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607061498-300x200.jpeg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607061498-1536x1024.jpeg 1536w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607061498-120x80.jpeg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760607061498-90x60.jpeg 90w, 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Mais cette fois, The Ordinary&hellip;<\/p>\n","protected":false},"author":4,"featured_media":57178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[975,2010,2844,1276,3277,2978],"sponsor":[],"class_list":{"0":"post-57177","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-campagne","8":"tag-beaute","9":"tag-campagne","10":"tag-en-avant","11":"tag-royaume-uni","12":"tag-the-ordinary","13":"tag-uncommon-creative-studio"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ordinary diss\u00e8que les mensonges de la beaut\u00e9 dans un film d\u00e9rangeant<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.danstapub.com\/ordinary-the-periodic-fable-uncommon-beaute\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ordinary diss\u00e8que les mensonges de la beaut\u00e9 dans un film d\u00e9rangeant\" \/>\n<meta property=\"og:description\" content=\"Depuis des ann\u00e9es, les marques de cosm\u00e9tiques nous vendent du r\u00eave \u00e0 coup de \u201cformules r\u00e9volutionnaires\u201d et de \u201crares ingr\u00e9dients venus des abysses de l\u2019Himalaya\u201d. 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