{"id":57187,"date":"2025-10-15T09:47:46","date_gmt":"2025-10-15T07:47:46","guid":{"rendered":"https:\/\/www.danstapub.com\/?p=57187"},"modified":"2025-10-15T10:00:32","modified_gmt":"2025-10-15T08:00:32","slug":"outdoor-kathmandu-campagne-zone-de-confort","status":"publish","type":"post","link":"https:\/\/www.danstapub.com\/outdoor-kathmandu-campagne-zone-de-confort\/","title":{"rendered":"La marque d&rsquo;outdoor Kathmandu d\u00e9voile une magnifique campagne sur la zone de confort"},"content":{"rendered":"<p class=\"p3\" style=\"text-align: justify;\"><strong>\u00c0 une \u00e9poque o\u00f9 les publicit\u00e9s outdoor rivalisent de drones et d\u2019images hyper l\u00e9ch\u00e9es, la marque <span class=\"s2\">Kathmandu<\/span> prend tout le monde \u00e0 contre-pied.<\/strong><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Sa nouvelle campagne <span class=\"s2\"><b>\u201cOutside, your comfort zone\u201d<\/b><\/span>, sign\u00e9e par l\u2019agence n\u00e9o-z\u00e9landaise <span class=\"s2\"><b>Motion Sickness<\/b><\/span>, pr\u00f4ne un retour \u00e0 la simplicit\u00e9, \u00e0 la sinc\u00e9rit\u00e9 et surtout \u00e0 la nature, la vraie, celle qui d\u00e9coiffe un peu.<\/p>\n<h3 style=\"text-align: justify;\">Une campagne qui remet l\u2019humain au centre de l\u2019outdoor<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Dans cette nouvelle prise de parole, Kathmandu ne cherche pas \u00e0 glorifier les exploits ou \u00e0 vendre de la performance. <span class=\"s2\"><b>La marque veut rappeler que l\u2019ext\u00e9rieur n\u2019est pas un terrain d\u2019\u00e9preuve, mais un espace de reconnexion<\/b><\/span>. Tourn\u00e9e dans la magnifique p\u00e9ninsule du Coromandel, en Nouvelle-Z\u00e9lande, la campagne capture des moments bruts : une pause caf\u00e9 face \u00e0 la mer, une conversation au coin du feu, une marche sans objectif pr\u00e9cis. Pas de sommet \u00e0 conqu\u00e9rir, juste la sensation d\u2019\u00eatre bien dehors.<\/p>\n<div class=\"jetpack-video-wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe title=\"Like a log. Outside, your comfort zone. | Kathmandu\" src=\"https:\/\/player.vimeo.com\/video\/1124376709?dnt=1&amp;app_id=122963\" width=\"1160\" height=\"653\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<\/div>\n<p class=\"p3\" style=\"text-align: justify;\">Jo O\u2019Sullivan, directrice marketing de la marque, r\u00e9sume bien l\u2019id\u00e9e : <i>\u201cL\u2019outdoor n\u2019est pas qu\u2019une histoire d\u2019effort ou d\u2019extr\u00eame. C\u2019est aussi ces petits moments qui apaisent, recentrent et r\u00e9g\u00e9n\u00e8rent.\u201d<\/i><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Une vision rafra\u00eechissante dans un secteur qui glorifie souvent la performance. Ici, <span class=\"s2\"><b>le confort devient synonyme de libert\u00e9<\/b><\/span>, et non de paresse. Une philosophie en phase avec l\u2019air du temps, o\u00f9 de plus en plus de marques outdoor comme Patagonia, Columbia ou The North Face r\u00e9inventent leur communication autour du bien-\u00eatre et de la durabilit\u00e9.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-57188\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760314335583-1040x693.jpeg\" alt=\"\" width=\"1040\" height=\"693\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760314335583-1040x693.jpeg 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760314335583-800x533.jpeg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760314335583-300x200.jpeg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760314335583-1536x1024.jpeg 1536w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760314335583-120x80.jpeg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760314335583-90x60.jpeg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760314335583-320x213.jpeg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760314335583-560x373.jpeg 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760314335583-1160x773.jpeg 1160w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760314335583-1920x1280.jpeg 1920w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/1760314335583.jpeg 2000w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<h3 style=\"text-align: justify;\">Du num\u00e9rique \u00e0 la pellicule : un hommage au vrai<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Pour donner du relief et une \u00e2me au film, <span class=\"s2\"><b>Motion Sickness a scann\u00e9 les images num\u00e9riques sur pellicule 35mm<\/b><\/span>, redonnant ce grain chaud et imparfait qu\u2019aucune IA ne peut encore reproduire. Un choix artistique rare dans la publicit\u00e9 actuelle, mais qui colle parfaitement \u00e0 la volont\u00e9 de Kathmandu de <span class=\"s2\"><b>ramener du vivant et du tangible<\/b><\/span> dans un monde satur\u00e9 de perfection digitale.<\/p>\n<p><strong>LIRE AUSSI :<\/strong> <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/columbia-cliches-outdoor-campagne-engineered-for-whatever\/\" target=\"_blank\" rel=\"noopener\">Columbia casse les codes de l\u2019outdoor avec une pub aussi brutale que dr\u00f4le<\/a><\/span><\/strong><\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Chaque sc\u00e8ne s\u2019accompagne de <span class=\"s2\"><b>paysages sonores sur mesure<\/b><\/span>, con\u00e7us pour amplifier cette sensation d\u2019immersion : le souffle du vent, le craquement des branches, le silence presque apaisant d\u2019un lever de soleil. L\u2019ensemble d\u00e9gage une chaleur humaine et une nostalgie assum\u00e9e, un peu comme si le spot avait \u00e9t\u00e9 tourn\u00e9 pour \u00eatre ressenti, pas seulement regard\u00e9.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Une approche qui s\u2019inscrit dans un mouvement plus large : celui d\u2019un <span class=\"s2\"><b>marketing sensoriel<\/b><\/span> o\u00f9 la marque ne parle plus, elle fait ressentir. Et dans ce registre, Kathmandu frappe fort.<\/p>\n<div class=\"jetpack-video-wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe title=\"Night Light. Outside, your comfort zone. | Kathmandu\" src=\"https:\/\/player.vimeo.com\/video\/1124375981?dnt=1&amp;app_id=122963\" width=\"1160\" height=\"653\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<\/div>\n<h3 style=\"text-align: justify;\">Reconnecter sans dominer : une philosophie durable<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Kathmandu d\u00e9fend depuis plusieurs ann\u00e9es une approche singuli\u00e8re du plein air : <span class=\"s2\"><b>moins \u201cconqu\u00e9rir la nature\u201d, plus \u201ccohabiter avec elle\u201d<\/b><\/span>. La marque a d\u2019ailleurs investi dans des mat\u00e9riaux recycl\u00e9s, des cha\u00eenes d\u2019approvisionnement responsables et une production locale, des engagements coh\u00e9rents avec son storytelling.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Avec cette campagne, elle s\u2019adresse autant aux aventuriers qu\u2019aux citadins en qu\u00eate de calme. Parce que sortir de sa zone de confort, ce n\u2019est pas forc\u00e9ment grimper l\u2019Everest. Parfois, c\u2019est juste <span class=\"s2\"><b>laisser son t\u00e9l\u00e9phone \u00e0 la maison et respirer dehors<\/b><\/span>.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Le spot, diffus\u00e9 en <span class=\"s2\"><b>TV, digital, affichage et retail<\/b><\/span> en Australie et en Nouvelle-Z\u00e9lande, s\u2019impose comme une v\u00e9ritable bouff\u00e9e d\u2019air frais dans la communication outdoor. Un film sinc\u00e8re, doux et profond\u00e9ment humain, qui nous rappelle que le confort ne se trouve pas dans les murs, mais dans l\u2019horizon.<\/p>\n<p><strong>LIRE AUSSI :<\/strong> <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/red-bull-transforme-gratte-ciel-rampe-skate\/\" target=\"_blank\" rel=\"noopener\">Red Bull transforme un gratte-ciel en rampe de skate pour un record mondial<\/a><\/span><\/strong><\/span><\/p>\n<div class=\"jetpack-video-wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe title=\"The morning routine. Outside, your comfort zone. | Kathmandu\" src=\"https:\/\/player.vimeo.com\/video\/1124376565?dnt=1&amp;app_id=122963\" width=\"1160\" height=\"653\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<\/div>\n<div class=\"jetpack-video-wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe title=\"Shower thoughts. Outside, your comfort zone. | Kathmandu\" src=\"https:\/\/player.vimeo.com\/video\/1124376395?dnt=1&amp;app_id=122963\" width=\"1160\" height=\"653\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<\/div>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57189\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/KATHMANDU_BILLBOARD_EVENING03.IbAauvkx.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/KATHMANDU_BILLBOARD_EVENING03.IbAauvkx.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/KATHMANDU_BILLBOARD_EVENING03.IbAauvkx-800x534.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/KATHMANDU_BILLBOARD_EVENING03.IbAauvkx-300x200.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/KATHMANDU_BILLBOARD_EVENING03.IbAauvkx-120x80.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/KATHMANDU_BILLBOARD_EVENING03.IbAauvkx-90x60.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/KATHMANDU_BILLBOARD_EVENING03.IbAauvkx-320x213.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/KATHMANDU_BILLBOARD_EVENING03.IbAauvkx-560x374.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57191\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/KATHMANDU_BILLBOARD_WATERFALsL.hjL5Efm1.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/KATHMANDU_BILLBOARD_WATERFALsL.hjL5Efm1.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/KATHMANDU_BILLBOARD_WATERFALsL.hjL5Efm1-800x534.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/KATHMANDU_BILLBOARD_WATERFALsL.hjL5Efm1-300x200.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/KATHMANDU_BILLBOARD_WATERFALsL.hjL5Efm1-120x80.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/KATHMANDU_BILLBOARD_WATERFALsL.hjL5Efm1-90x60.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/KATHMANDU_BILLBOARD_WATERFALsL.hjL5Efm1-320x213.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/KATHMANDU_BILLBOARD_WATERFALsL.hjL5Efm1-560x374.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-57190\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/KATHMANDU_BILLBOARD_TOOTHBRUSHd.ZeWkWxR2.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/KATHMANDU_BILLBOARD_TOOTHBRUSHd.ZeWkWxR2.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/KATHMANDU_BILLBOARD_TOOTHBRUSHd.ZeWkWxR2-800x534.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/KATHMANDU_BILLBOARD_TOOTHBRUSHd.ZeWkWxR2-300x200.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/KATHMANDU_BILLBOARD_TOOTHBRUSHd.ZeWkWxR2-120x80.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/KATHMANDU_BILLBOARD_TOOTHBRUSHd.ZeWkWxR2-90x60.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/KATHMANDU_BILLBOARD_TOOTHBRUSHd.ZeWkWxR2-320x213.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/KATHMANDU_BILLBOARD_TOOTHBRUSHd.ZeWkWxR2-560x374.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 une \u00e9poque o\u00f9 les publicit\u00e9s outdoor rivalisent de drones et d\u2019images hyper l\u00e9ch\u00e9es, la marque Kathmandu prend tout le monde \u00e0 contre-pied. Sa nouvelle campagne \u201cOutside, your comfort zone\u201d,&hellip;<\/p>\n","protected":false},"author":4,"featured_media":57190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[2010,3670,3671,3669,1446,506,697],"sponsor":[],"class_list":{"0":"post-57187","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-campagne","8":"tag-campagne","9":"tag-kathmandu","10":"tag-montagne","11":"tag-motion-sickness","12":"tag-nouvelle-zelande","13":"tag-outdoor","14":"tag-sport"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La marque d&#039;outdoor Kathmandu d\u00e9voile une magnifique campagne sur la zone de confort<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.danstapub.com\/outdoor-kathmandu-campagne-zone-de-confort\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La marque d&#039;outdoor Kathmandu d\u00e9voile une magnifique campagne sur la zone de confort\" \/>\n<meta property=\"og:description\" content=\"\u00c0 une \u00e9poque o\u00f9 les publicit\u00e9s outdoor rivalisent de drones et d\u2019images hyper l\u00e9ch\u00e9es, la marque Kathmandu prend tout le monde \u00e0 contre-pied. Sa nouvelle campagne \u201cOutside, your comfort zone\u201d,&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.danstapub.com\/outdoor-kathmandu-campagne-zone-de-confort\/\" \/>\n<meta property=\"og:site_name\" content=\"Dans Ta Pub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/danstapub\/\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/gteisson\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-15T07:47:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T08:00:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/KATHMANDU_BILLBOARD_TOOTHBRUSHd.ZeWkWxR2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gabriel Teisson\" \/>\n<meta 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