{"id":57193,"date":"2025-10-15T08:56:59","date_gmt":"2025-10-15T06:56:59","guid":{"rendered":"https:\/\/www.danstapub.com\/?p=57193"},"modified":"2025-10-15T08:56:59","modified_gmt":"2025-10-15T06:56:59","slug":"interbrand-best-global-brands-2025","status":"publish","type":"post","link":"https:\/\/www.danstapub.com\/interbrand-best-global-brands-2025\/","title":{"rendered":"Les 100 marques les plus puissantes du monde en 2025 selon Interbrand"},"content":{"rendered":"<p class=\"p3\" style=\"text-align: justify;\"><strong>En 2025, le classement <span class=\"s2\">Best Global Brands<\/span> d\u2019Interbrand revient avec un constat aussi fascinant qu\u2019inqui\u00e9tant : <span class=\"s2\">les marques n\u2019affrontent pas une extinction, mais une \u201cs\u00e9lection acc\u00e9l\u00e9r\u00e9e\u201d<\/span>.<\/strong><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Autrement dit, dans un monde domin\u00e9 par l\u2019intelligence artificielle, seules les marques per\u00e7ues comme <span class=\"s2\"><b>indispensables<\/b><\/span> survivront.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Cette nouvelle \u00e9dition, intitul\u00e9e <span class=\"s2\"><b>\u201cRadical Realities\u201d<\/b><\/span>, \u00e9value la valeur totale des 100 marques les plus puissantes du monde \u00e0 <span class=\"s2\"><b>3 600 milliards de dollars<\/b><\/span>, soit <span class=\"s2\"><b>150 milliards de plus qu\u2019en 2024<\/b><\/span>. Mais derri\u00e8re ce chiffre record, c\u2019est une transformation profonde du r\u00f4le des marques qui se joue.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-57199\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.53.23.jpg\" alt=\"\" width=\"1000\" height=\"645\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.53.23.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.53.23-800x516.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.53.23-300x194.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.53.23-120x77.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.53.23-90x58.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.53.23-320x206.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.53.23-560x361.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3 style=\"text-align: justify;\">Le nouveau monde des marques : entre algorithmes et \u00e9motions humaines<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Interbrand met en garde : l\u2019IA ne cr\u00e9e pas de nouveaux d\u00e9fis, elle <span class=\"s2\"><b>acc\u00e9l\u00e8re les anciens<\/b><\/span>. Les parcours clients, autrefois faits de recherches, de comparaisons et de recommandations humaines, s\u2019effondrent. Le rapport cite par exemple le partenariat entre <span class=\"s2\"><b>Shopify et OpenAI<\/b><\/span>, qui permet d\u00e9sormais d\u2019acheter un produit directement depuis une conversation avec ChatGPT. Plus besoin de publicit\u00e9, de navigation ou d\u2019avis clients.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Ce bouleversement s\u2019appelle l\u2019<span class=\"s2\"><b>agentic commerce<\/b><\/span> : un univers o\u00f9 les d\u00e9cisions d\u2019achat sont prises <span class=\"s2\"><b>par des algorithmes<\/b><\/span> en fonction de donn\u00e9es, de pr\u00e9f\u00e9rences et d\u2019optimisations. R\u00e9sultat ? Si une marque n\u2019est pas \u201cpr\u00e9f\u00e9r\u00e9e\u201d par l\u2019humain, elle risque de devenir invisible dans les suggestions de ces nouveaux interm\u00e9diaires digitaux.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Mais tout n\u2019est pas perdu. Interbrand distingue deux voies possibles :<\/p>\n<ul style=\"text-align: justify;\">\n<li class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\"><b>Les marques \u201cbrokered by agents\u201d<\/b><\/span>, qui misent sur les prix et la performance, mais d\u00e9pendent enti\u00e8rement des IA.<\/li>\n<li class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\"><b>Les marques \u201cchosen by humans\u201d<\/b><\/span>, capables de susciter une pr\u00e9f\u00e9rence \u00e9motionnelle et culturelle, donc de garder la main sur leur destin.<\/li>\n<\/ul>\n<p class=\"p3\" style=\"text-align: justify;\">C\u2019est ici qu\u2019entre en sc\u00e8ne un indicateur cl\u00e9 du rapport : le <span class=\"s2\"><b>Role of Brand Index (RBI)<\/b><\/span>, une mesure du r\u00f4le r\u00e9el de la marque dans la d\u00e9cision d\u2019achat. Un RBI \u00e9lev\u00e9 signifie que le consommateur choisit <span class=\"s2\"><b>la marque pour ce qu\u2019elle repr\u00e9sente<\/b><\/span>, et non simplement pour ce qu\u2019elle vend.<\/p>\n<p class=\"p4\" style=\"text-align: justify;\"><span class=\"s3\">Et les chiffres parlent d\u2019eux-m\u00eames : selon Interbrand, <\/span><b>chaque hausse de 1% du RBI<\/b><span class=\"s3\"> correspond \u00e0 <\/span><b>2,3% d\u2019augmentation du cours de bourse<\/b><span class=\"s3\">. Autrement dit, <\/span><b>l\u2019\u00e9motion et la confiance cr\u00e9ent de la valeur financi\u00e8re mesurable<\/b><span class=\"s3\">.<\/span><\/p>\n<h3 style=\"text-align: justify;\">Le top 10 mondial : les g\u00e9ants restent en t\u00eate, mais la hi\u00e9rarchie bouge<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Le podium 2025 reste solide, mais il bouge sous la pression de nouvelles dynamiques.<\/p>\n<ol style=\"text-align: justify;\" start=\"1\">\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Apple<\/b><\/span> &#8211; 470,9 milliards de dollars (-4%)<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Microsoft<\/b><\/span> &#8211; 388,5 milliards (+10%)<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Amazon<\/b><\/span> &#8211; 319,9 milliards (+7%)<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Google<\/b><\/span> &#8211; 317,1 milliards (+9%)<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Samsung<\/b><\/span> &#8211; 90,5 milliards (-10%)<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Toyota<\/b><\/span> &#8211; 74,2 milliards (+2%)<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Coca-Cola<\/b><\/span> &#8211; 60,1 milliards (-2%)<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Instagram<\/b><\/span> &#8211; 57,3 milliards (+27%)<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>McDonald\u2019s<\/b><\/span> &#8211; 53 milliards (stable)<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Mercedes-Benz<\/b><\/span> &#8211; 50,1 milliards (-15%)<\/p>\n<\/li>\n<\/ol>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s2\"><b>Apple<\/b><\/span> reste le leader incontest\u00e9, mais <span class=\"s2\"><b>Microsoft<\/b><\/span> et <span class=\"s2\"><b>Amazon<\/b><\/span> grignotent dangereusement du terrain, port\u00e9s par leur domination sur l\u2019IA et le cloud. Derri\u00e8re eux, <span class=\"s2\"><b>Google<\/b><\/span> consolide sa place gr\u00e2ce \u00e0 Gemini et sa strat\u00e9gie d\u2019int\u00e9gration IA dans tous ses produits.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Mais le vrai choc du classement, c\u2019est l\u2019entr\u00e9e d\u2019<span class=\"s2\"><b>Instagram<\/b><\/span> dans le top 10. Avec une croissance de <span class=\"s2\"><b>+27%<\/b><\/span>, la plateforme d\u2019images et de Reels prouve qu\u2019elle n\u2019est plus seulement un r\u00e9seau social, mais un <span class=\"s2\"><b>\u00e9cosyst\u00e8me culturel et commercial complet<\/b><\/span>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57197\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.43.04.jpg\" alt=\"\" width=\"1000\" height=\"646\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.43.04.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.43.04-800x517.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.43.04-300x194.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.43.04-120x78.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.43.04-90x58.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.43.04-320x207.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.43.04-560x362.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3 style=\"text-align: justify;\">Les \u201cTop Risers\u201d : les marques qui explosent en 2025<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Certaines marques ont litt\u00e9ralement chang\u00e9 de dimension cette ann\u00e9e. En t\u00eate, un acteur incontournable : <span class=\"s2\"><b>NVIDIA<\/b><\/span>, dont la valeur de marque a bondi de <span class=\"s2\"><b>+116%<\/b><\/span> pour atteindre <span class=\"s2\"><b>43,2 milliards de dollars<\/b><\/span>. Une performance historique, jamais observ\u00e9e dans les 25 ans du classement. Son influence d\u00e9passe d\u00e9sormais le secteur des semi-conducteurs : NVIDIA est devenu le <span class=\"s2\"><b>moteur symbolique de l\u2019\u00e8re de l\u2019IA<\/b><\/span>.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Derri\u00e8re, on retrouve :<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>NVIDIA (+115,9%)<\/b><\/span> &#8211; L\u2019entreprise r\u00e9alise la plus forte croissance jamais enregistr\u00e9e dans l\u2019histoire du classement. De fournisseur de cartes graphiques, elle est devenue <span class=\"s1\"><b>le moteur de l\u2019\u00e8re de l\u2019intelligence artificielle<\/b><\/span>, au c\u0153ur de tous les syst\u00e8mes d\u2019IA mondiaux. Sa strat\u00e9gie d\u2019\u00e9cosyst\u00e8me et son image de pionnier technologique en font aujourd\u2019hui une marque culturelle autant qu\u2019industrielle.<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>YouTube (+60,7%)<\/b><\/span> &#8211; La plateforme de Google s\u2019impose plus que jamais comme <span class=\"s1\"><b>le m\u00e9dia central de la culture mondiale<\/b><\/span>. En misant sur le long format, le streaming et une meilleure mon\u00e9tisation pour les cr\u00e9ateurs, YouTube est devenu un espace hybride entre t\u00e9l\u00e9vision, apprentissage et cr\u00e9ation.<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Netflix (+42,3%)<\/b><\/span> &#8211; Loin d\u2019avoir dit son dernier mot, le g\u00e9ant du streaming s\u2019\u00e9tend avec succ\u00e8s vers les <span class=\"s1\"><b>jeux vid\u00e9o et la production locale<\/b><\/span>, renfor\u00e7ant son mod\u00e8le d\u2019abonnement tout en gardant son statut d\u2019ic\u00f4ne du divertissement mondial.<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Uber (+38,6%)<\/b><\/span> &#8211; L\u2019entreprise d\u00e9passe le cadre de la mobilit\u00e9 pour devenir un <span class=\"s1\"><b>acteur global du quotidien<\/b><\/span>. Entre livraisons, trajets \u00e9lectriques et services professionnels, Uber s\u2019impose comme la marque de la praticit\u00e9 moderne, celle qui fait gagner du temps.<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Nintendo (+34,2%)<\/b><\/span> &#8211; Entre le succ\u00e8s du film <i>Super Mario Bros.<\/i>, la Switch 2 et des licences mythiques plus fortes que jamais, Nintendo prouve qu\u2019on peut <span class=\"s1\"><b>innover sans renier sa nostalgie<\/b><\/span>. Une marque joyeuse, intemporelle, et toujours profond\u00e9ment humaine.<\/p>\n<\/li>\n<\/ul>\n<p class=\"p3\" style=\"text-align: justify;\">Ces <span class=\"s2\"><b>\u201cTop Risers\u201d<\/b><\/span> ont un point commun : une <span class=\"s2\"><b>vision claire et singuli\u00e8re<\/b><\/span>. Elles savent pourquoi elles existent, pour qui, et comment traduire cette raison d\u2019\u00eatre dans l\u2019exp\u00e9rience utilisateur. C\u2019est ce qu\u2019Interbrand appelle la <span class=\"s2\"><b>\u201csingularity of focus\u201d<\/b><\/span>, cette capacit\u00e9 \u00e0 exceller dans un domaine avant de s\u2019\u00e9tendre vers d\u2019autres.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57196\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.42.34.jpg\" alt=\"\" width=\"1000\" height=\"607\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.42.34.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.42.34-800x486.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.42.34-300x182.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.42.34-120x73.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.42.34-90x55.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.42.34-320x194.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.42.34-560x340.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3 style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Interbrand_BGB2025_Report.pdf\" target=\"_blank\" rel=\"noopener\">D\u00c9COUVRIR LE RAPPORT COMPLET ICI<\/a><\/span><\/span><\/h3>\n<h3 style=\"text-align: justify;\">L\u2019art d\u2019\u00eatre indispensable \u00e0 l\u2019\u00e8re de l\u2019intelligence artificielle<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">L\u2019enseignement majeur du rapport tient en une phrase : <span class=\"s2\"><b>\u201cSi votre marque n\u2019est pas indispensable, elle est probablement jetable.\u201d<\/b><\/span> Dans un monde pilot\u00e9 par des IA, les consommateurs d\u00e9l\u00e9gueront une partie de leurs achats, mais garderont le contr\u00f4le sur ce qui leur tient \u00e0 c\u0153ur.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">C\u2019est l\u00e0 que se dessinera la ligne de fracture entre deux cat\u00e9gories de marques :<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Les \u201cdisposables\u201d<\/b><\/span>, choisies par des algorithmes, interchangeables et vuln\u00e9rables.<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Les \u201cindispensables\u201d<\/b><\/span>, qui jouent un r\u00f4le r\u00e9el dans la vie des gens, avec des valeurs, une identit\u00e9 et un lien \u00e9motionnel.<\/p>\n<\/li>\n<\/ul>\n<p class=\"p3\" style=\"text-align: justify;\">Les marques capables de b\u00e2tir cette relation profonde b\u00e9n\u00e9ficieront d\u2019un <span class=\"s2\"><b>\u201cmoat\u201d \u00e9motionnel<\/b><\/span> que les IA ne pourront pas franchir. Et dans un univers o\u00f9 la visibilit\u00e9 se joue en une microseconde, cette diff\u00e9rence devient vitale.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-57201\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.45.52.jpg\" alt=\"\" width=\"1000\" height=\"553\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.45.52.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.45.52-800x442.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.45.52-300x166.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.45.52-120x66.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.45.52-90x50.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.45.52-320x177.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.45.52-560x310.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3 style=\"text-align: justify;\">L\u2019humain comme dernier avantage comp\u00e9titif<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Interbrand conclut sur une note pleine de lucidit\u00e9 : le futur du branding ne sera pas enti\u00e8rement automatis\u00e9. Les marques devront certes <span class=\"s2\"><b>concevoir pour les bots<\/b><\/span>, mais aussi <span class=\"s2\"><b>se comporter comme des \u00eatres vivants<\/b><\/span> : coh\u00e9rentes, adaptables, mais fondamentalement humaines.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Le rapport identifie <span class=\"s2\"><b>cinq piliers<\/b><\/span> pour renforcer son <span class=\"s2\"><b>Role of Brand Index<\/b><\/span> :<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Identification<\/b><\/span> : \u00eatre reconnaissable instantan\u00e9ment.<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Ecosyst\u00e8me<\/b><\/span> : cr\u00e9er un univers complet autour du consommateur.<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Performance<\/b><\/span> : tenir ses promesses, sur le fond et sur la forme.<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Leadership<\/b><\/span> : incarner des valeurs et de la responsabilit\u00e9.<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Exp\u00e9rience<\/b><\/span> : faire ressentir, pas seulement vendre.<\/p>\n<\/li>\n<\/ul>\n<p class=\"p3\" style=\"text-align: justify;\">En r\u00e9sum\u00e9, les marques qui survivront \u00e0 la r\u00e9volution IA sont celles qui sauront <span class=\"s2\"><b>fusionner la logique et l\u2019\u00e9motion<\/b><\/span>. Car, comme le rappelle Interbrand, <i>\u201csi l\u2019IA change la mani\u00e8re dont nous choisissons, elle ne changera jamais ce que nous ressentons\u201d<\/i>.<\/p>\n<h3 class=\"p4\" style=\"text-align: justify;\">Conclusion<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Le classement 2025 d\u2019Interbrand n\u2019est pas seulement une photographie des marques les plus puissantes, c\u2019est un <span class=\"s2\"><b>miroir du monde \u00e9conomique \u00e0 venir<\/b><\/span>. Un monde o\u00f9 l\u2019IA rationalise tout, sauf une chose : <span class=\"s2\"><b>l\u2019attachement humain<\/b><\/span>. Et c\u2019est bien ce lien-l\u00e0, invisible mais essentiel, qui continuera de faire la diff\u00e9rence entre une marque qu\u2019on utilise\u2026 et une marque qu\u2019on aime.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Interbrand_BGB2025_Report.pdf\" target=\"_blank\" rel=\"noopener\">D\u00c9COUVRIR LE RAPPORT COMPLET ICI<\/a><\/span><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-57198\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.46.57-1040x581.jpg\" alt=\"\" width=\"1040\" height=\"581\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.46.57-1040x581.jpg 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.46.57-800x447.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.46.57-300x168.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.46.57-120x67.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.46.57-90x50.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.46.57-320x179.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.46.57-560x313.jpg 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.46.57-1160x648.jpg 1160w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-15-at-08.46.57.jpg 1200w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2025, le classement Best Global Brands d\u2019Interbrand revient avec un constat aussi fascinant qu\u2019inqui\u00e9tant : les marques n\u2019affrontent pas une extinction, mais une \u201cs\u00e9lection acc\u00e9l\u00e9r\u00e9e\u201d. Autrement dit, dans un&hellip;<\/p>\n","protected":false},"author":4,"featured_media":57195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[896],"tags":[2844,3079,873],"sponsor":[],"class_list":{"0":"post-57193","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-les-tendances","8":"tag-en-avant","9":"tag-interbrand","10":"tag-tendances"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les 100 marques les plus puissantes du monde en 2025 selon Interbrand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.danstapub.com\/interbrand-best-global-brands-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les 100 marques les plus puissantes du monde en 2025 selon Interbrand\" \/>\n<meta property=\"og:description\" content=\"En 2025, le classement Best Global Brands d\u2019Interbrand revient avec un constat aussi fascinant qu\u2019inqui\u00e9tant : les marques n\u2019affrontent pas une extinction, mais une \u201cs\u00e9lection acc\u00e9l\u00e9r\u00e9e\u201d. 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