{"id":57243,"date":"2025-10-15T16:57:17","date_gmt":"2025-10-15T14:57:17","guid":{"rendered":"https:\/\/www.danstapub.com\/?p=57243"},"modified":"2025-10-15T17:01:39","modified_gmt":"2025-10-15T15:01:39","slug":"garnier-next-door-87seconds-beaute-gen-z","status":"publish","type":"post","link":"https:\/\/www.danstapub.com\/garnier-next-door-87seconds-beaute-gen-z\/","title":{"rendered":"Garnier et 87seconds r\u00e9inventent la pub beaut\u00e9 avec une mini-s\u00e9rie TikTok"},"content":{"rendered":"<p class=\"p3\" style=\"text-align: justify;\"><strong>Quand les colis s\u2019\u00e9changent, les routines beaut\u00e9 d\u00e9raillent.<\/strong><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">C\u2019est le point de d\u00e9part de <span class=\"s2\"><b>\u201cGarnier Next Door\u201d<\/b><\/span>, la nouvelle mini-s\u00e9rie imagin\u00e9e par <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/agences\/87seconds\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\"><b>87seconds<\/b><\/span><\/a><\/span><\/span> pour <span class=\"s2\"><b>Garnier<\/b><\/span>, pens\u00e9e comme une campagne e-commerce \u00e0 part enti\u00e8re. Une id\u00e9e simple, maligne et surtout divertissante : utiliser la com\u00e9die pour transformer les codes de la beaut\u00e9 et booster l\u2019engagement \u00e0 l\u2019approche des f\u00eates.<\/p>\n<h3 style=\"text-align: justify;\">Une campagne qui m\u00e9lange humour et e-commerce<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Garnier et 87seconds ne se sont pas content\u00e9s d\u2019une \u00e9ni\u00e8me pub produit. Avec \u201cGarnier Next Door\u201d, ils cr\u00e9ent <span class=\"s2\"><b>une mini-s\u00e9rie de 4 \u00e9pisodes<\/b><\/span> o\u00f9 les habitants d\u2019un immeuble d\u00e9couvrent\u2026 que leurs colis beaut\u00e9 ont \u00e9t\u00e9 \u00e9chang\u00e9s. R\u00e9sultat : routines invers\u00e9es, quiproquos hilarants et r\u00e9v\u00e9lations inattendues. Le message est clair : <span class=\"s2\"><b>parfois, la meilleure routine beaut\u00e9 est celle qu\u2019on n\u2019avait pas pr\u00e9vue.<\/b><\/span><\/p>\n<div class=\"jetpack-video-wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe title=\"87seconds x Garnier - Vid\u00e9o teaser - Campagne Creative Commerce\" src=\"https:\/\/player.vimeo.com\/video\/1123116836?dnt=1&amp;app_id=122963\" width=\"1160\" height=\"653\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<\/div>\n<p class=\"p3\" style=\"text-align: justify;\">Cette approche, \u00e0 mi-chemin entre <span class=\"s2\"><b>contenu de marque et divertissement digital<\/b><\/span>, colle parfaitement aux habitudes des nouvelles g\u00e9n\u00e9rations. La campagne mise sur <span class=\"s2\"><b>TikTok et Meta<\/b><\/span>, l\u00e0 o\u00f9 les consommateurs passent le plus de temps, et s\u2019int\u00e8gre dans un <strong><span style=\"text-decoration: underline;\"><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/amzn.to\/493Pkug\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">\u00e9cosyst\u00e8me e-commerce interactif<\/span><\/a><\/span><\/span><\/strong>, avec des liens directs vers les produits pr\u00e9sent\u00e9s. En somme, une s\u00e9rie qui fait rire\u2026 mais aussi cliquer.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Dans un contexte o\u00f9 les marques se battent pour \u00e9merger pendant la p\u00e9riode des achats de fin d\u2019ann\u00e9e, Garnier r\u00e9ussit le pari de <span class=\"s2\"><b>lier storytelling et performance<\/b><\/span>, deux leviers souvent trait\u00e9s s\u00e9par\u00e9ment.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-57244\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Garnier-Next-Door-87seconds.jpg\" alt=\"\" width=\"1000\" height=\"562\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Garnier-Next-Door-87seconds.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Garnier-Next-Door-87seconds-800x450.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Garnier-Next-Door-87seconds-300x169.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Garnier-Next-Door-87seconds-120x67.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Garnier-Next-Door-87seconds-90x51.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Garnier-Next-Door-87seconds-320x180.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Garnier-Next-Door-87seconds-560x315.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3 style=\"text-align: justify;\">Un casting pens\u00e9 pour la Gen Z<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Pour donner vie \u00e0 cet univers, <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/agences\/87seconds\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\"><b>87seconds<\/b><\/span><\/a><\/span><\/span> a r\u00e9uni <span class=\"s2\"><b>trois cr\u00e9ateurs populaires<\/b><\/span> : <span class=\"s2\"><b>Eva de Ascencao<\/b><\/span>, <span class=\"s2\"><b>Roman Doduik<\/b><\/span> et <span class=\"s2\"><b>Agathe Vrt<\/b><\/span>, tous suivis par des communaut\u00e9s engag\u00e9es. Le trio incarne parfaitement le ton l\u00e9ger et spontan\u00e9 de la s\u00e9rie, entre situations absurdes et autod\u00e9rision.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Ce casting n\u2019a rien du hasard : il s\u2019inscrit dans une strat\u00e9gie d\u2019influence intelligente, o\u00f9 les talents ne sont pas seulement des visages connus, mais des <span class=\"s2\"><b>relais de proximit\u00e9 avec la cible<\/b><\/span>. En associant des influenceurs dont le ton colle \u00e0 la marque, Garnier renforce son image fun, accessible et inclusive, sans jamais para\u00eetre \u201cforc\u00e9e\u201d aupr\u00e8s des jeunes audiences.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">C\u2019est aussi une belle d\u00e9monstration de la vision de 87seconds : <span class=\"s2\"><b>transformer les codes de la Gen Z en leviers d\u2019engagement et de conversion.<\/b><\/span> Ici, la cr\u00e9ativit\u00e9 ne sert pas uniquement \u00e0 faire le buzz, mais \u00e0 g\u00e9n\u00e9rer un v\u00e9ritable impact business.<\/p>\n<p><iframe title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/1127528034?h=3b548d7980\" width=\"900\" height=\"506\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 style=\"text-align: justify;\">Une nouvelle mani\u00e8re de raconter la beaut\u00e9<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Ce qui rend \u201cGarnier Next Door\u201d particuli\u00e8rement int\u00e9ressant, c\u2019est son <span class=\"s2\"><b>format narratif<\/b><\/span>. En choisissant la forme d\u2019une mini-s\u00e9rie, Garnier s\u2019\u00e9loigne des codes traditionnels de la pub beaut\u00e9, souvent trop lisse et trop parfaite. Ici, place au quotidien, \u00e0 l\u2019humour, aux petits rat\u00e9s. C\u2019est rafra\u00eechissant, humain, et surtout plus proche de la r\u00e9alit\u00e9 des consommateurs.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Cette tendance \u00e0 la \u201cd\u00e9pub\u201d s\u2019installe depuis quelque temps : <span class=\"s2\"><b>les marques de beaut\u00e9 cherchent \u00e0 raconter des histoires plut\u00f4t qu\u2019\u00e0 vendre des promesses.<\/b><\/span> L\u2019\u00e9motion et la connivence deviennent les nouveaux leviers de fid\u00e9lisation, bien plus puissants qu\u2019un simple avant\/apr\u00e8s.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Avec cette campagne, <span class=\"s2\"><b>Garnier montre qu\u2019on peut \u00eatre dr\u00f4le, pertinent et efficace \u00e0 la fois<\/b><\/span>, tout en r\u00e9affirmant sa place dans la routine beaut\u00e9 de la Gen Z. Et au passage, <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/agences\/87seconds\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\"><b>87seconds<\/b><\/span><\/a><\/span><\/span> prouve une fois de plus sa ma\u00eetrise du contenu qui fait sens, qui fait sourire\u2026 et qui fait vendre.<\/p>\n<p><iframe title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/1127527959?h=63431a94c7\" width=\"900\" height=\"506\" frameborder=\"0\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"   allowfullscreen><\/iframe><\/p>\n<p><iframe title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/1127528012?h=0c7e551471\" width=\"900\" height=\"506\" frameborder=\"0\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"   allowfullscreen><\/iframe><\/p>\n<p><iframe title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/1127529341?h=bea9d75a97\" width=\"900\" height=\"506\" frameborder=\"0\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"   allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quand les colis s\u2019\u00e9changent, les routines beaut\u00e9 d\u00e9raillent. C\u2019est le point de d\u00e9part de \u201cGarnier Next Door\u201d, la nouvelle mini-s\u00e9rie imagin\u00e9e par 87seconds pour Garnier, pens\u00e9e comme une campagne e-commerce&hellip;<\/p>\n","protected":false},"author":4,"featured_media":57245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[668],"tags":[3238,3226,975,3672,1787,2013,1798],"sponsor":[],"class_list":{"0":"post-57243","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-online","8":"tag-87seconds","9":"tag-agency-club","10":"tag-beaute","11":"tag-garnier","12":"tag-hygiene","13":"tag-online","14":"tag-soins"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Garnier et 87seconds r\u00e9inventent la pub beaut\u00e9 avec une mini-s\u00e9rie TikTok<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.danstapub.com\/garnier-next-door-87seconds-beaute-gen-z\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Garnier et 87seconds r\u00e9inventent la pub beaut\u00e9 avec une mini-s\u00e9rie TikTok\" \/>\n<meta property=\"og:description\" content=\"Quand les colis s\u2019\u00e9changent, les routines beaut\u00e9 d\u00e9raillent. C\u2019est le point de d\u00e9part de \u201cGarnier Next Door\u201d, la nouvelle mini-s\u00e9rie imagin\u00e9e par 87seconds pour Garnier, pens\u00e9e comme une campagne e-commerce&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.danstapub.com\/garnier-next-door-87seconds-beaute-gen-z\/\" \/>\n<meta property=\"og:site_name\" content=\"Dans Ta Pub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/danstapub\/\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/gteisson\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-15T14:57:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T15:01:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/GARNIER_PHOTO-GROUPE-1500x1500-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"988\" \/>\n\t<meta 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