{"id":57272,"date":"2025-10-16T10:20:17","date_gmt":"2025-10-16T08:20:17","guid":{"rendered":"https:\/\/www.danstapub.com\/?p=57272"},"modified":"2025-10-16T10:20:17","modified_gmt":"2025-10-16T08:20:17","slug":"heinz-sauce-noire-pub-sanglante-halloween","status":"publish","type":"post","link":"https:\/\/www.danstapub.com\/heinz-sauce-noire-pub-sanglante-halloween\/","title":{"rendered":"Heinz d\u00e9voile sa premi\u00e8re sauce noire dans une pub sanglante pour Halloween"},"content":{"rendered":"<p class=\"p3\" style=\"text-align: justify;\"><strong>Quand une marque ma\u00eetrise aussi bien l\u2019art du ketchup que celui du storytelling, \u00e7a donne \u00e7a : <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/heinz\/\" target=\"_blank\" rel=\"noopener\">Heinz<\/a><\/span><\/span><span class=\"s2\">\u00a0transforme son ketchup sanglant en mayonnaise noire pour Halloween<\/span>.<\/strong><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Avec <span class=\"s2\"><b>\u201cMayo Halloween\u201d<\/b><\/span>, l\u2019iconique marque am\u00e9ricaine revisite les codes de l\u2019horreur classique en troquant le rouge du ketchup pour un noir profond\u2026 celui de sa nouvelle mayo \u00e0 l\u2019ail noir.<\/p>\n<h3 style=\"text-align: justify;\">Une campagne entre cin\u00e9ma d\u2019horreur et plaisir coupable<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Sign\u00e9e <span class=\"s2\"><b>DAVID S\u00e3o Paulo<\/b><\/span>, la campagne s\u2019inspire directement des <span class=\"s2\"><b>films d\u2019horreur vintage<\/b><\/span> en noir et blanc, avec leur grain caract\u00e9ristique et leur ambiance dramatique. L\u2019id\u00e9e : plonger le spectateur dans un univers cin\u00e9matographique \u00e0 la Hitchcock, avant de r\u00e9v\u00e9ler le twist final.<\/p>\n<div class=\"jetpack-video-wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe title=\"Heinz Mayo Halloween\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/b0I72EpXI_Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<p class=\"p3\" style=\"text-align: justify;\">Dans le spot, tout semble rappeler le ketchup et son iconique couleur rouge sang\u2026 jusqu\u2019au moment o\u00f9 le film bascule en couleur. Sauf que cette fois, le sang reste noir. C\u2019est l\u00e0 qu\u2019on d\u00e9couvre la vedette du film : la <span class=\"s2\"><b>Heinz Mayo Halloween<\/b><\/span>, une \u00e9dition limit\u00e9e aussi \u00e9trange que s\u00e9duisante, <span class=\"s2\"><b>faite \u00e0 base d\u2019ail noir<\/b><\/span>.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Le produit, d\u2019un noir profond et brillant, a \u00e9t\u00e9 pens\u00e9 comme une exp\u00e9rience sensorielle : un go\u00fbt riche, l\u00e9g\u00e8rement sucr\u00e9, aux notes caram\u00e9lis\u00e9es. Et visuellement, c\u2019est un choc total. Le tout s\u2019inscrit parfaitement dans la tradition d\u2019Halloween o\u00f9, chaque ann\u00e9e, les marques rivalisent d\u2019imagination pour surprendre les consommateurs.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-57273\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2022-10-26-a-14.54.27-1040x683.jpg\" alt=\"\" width=\"1040\" height=\"683\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2022-10-26-a-14.54.27-1040x683.jpg 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2022-10-26-a-14.54.27-800x526.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2022-10-26-a-14.54.27-300x197.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2022-10-26-a-14.54.27-1536x1009.jpg 1536w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2022-10-26-a-14.54.27-120x79.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2022-10-26-a-14.54.27-90x59.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2022-10-26-a-14.54.27-320x210.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2022-10-26-a-14.54.27-560x368.jpg 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2022-10-26-a-14.54.27-1160x762.jpg 1160w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Capture-decran-2022-10-26-a-14.54.27.jpg 1784w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<h3 style=\"text-align: justify;\">Heinz, reine des \u00e9ditions limit\u00e9es<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Cette \u00e9dition sp\u00e9ciale n\u2019est pas un coup d\u2019essai pour <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/heinz\/\" target=\"_blank\" rel=\"noopener\">Heinz<\/a><\/span><\/strong><\/span>. Ces derni\u00e8res ann\u00e9es, la marque a multipli\u00e9 les <span class=\"s2\"><b>collaborations et \u00e9ditions limit\u00e9es ultra-cr\u00e9atives<\/b><\/span> : la <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/heinz-absolut-sauce-tomate-vodka\/\" target=\"_blank\" rel=\"noopener\">\u201cVodkatchup\u201d<\/a><\/span><\/span> en collaboration avec Absolut, la <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/every-sauce-heinz-14-saveurs\/\" target=\"_blank\" rel=\"noopener\">\u00ab\u00a0Every Sauce\u00a0\u00bb<\/a><\/span><\/span>, une sauce sp\u00e9ciale qui r\u00e9unit les 14 meilleures go\u00fbts de la marque , ou encore la <span style=\"text-decoration: underline;\"><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/heinz-barbie-barbiecue-kenchup-mattel\/\" target=\"_blank\" rel=\"noopener\">\u201cBarbiecue\u201d<\/a><\/span><\/span> pour la sortie du film Barbie.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Cette strat\u00e9gie fonctionne \u00e0 merveille. En cr\u00e9ant des produits \u00e9ph\u00e9m\u00e8res \u00e0 fort potentiel viral, Heinz <span class=\"s2\"><b>renforce son image pop-culturelle<\/b><\/span> et sa capacit\u00e9 \u00e0 s\u2019inviter dans les moments de la vie quotidienne de ses fans. L\u2019\u00e9dition br\u00e9silienne ne fait pas exception : la marque parie sur la <span class=\"s2\"><b>croissance rapide d\u2019Halloween au Br\u00e9sil<\/b><\/span>, o\u00f9 la f\u00eate s\u2019est transform\u00e9e en v\u00e9ritable ph\u00e9nom\u00e8ne de soci\u00e9t\u00e9, notamment chez les jeunes adultes urbains.<\/p>\n<p><strong>LIRE AUSSI :<\/strong> <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/heinz-logo-design-looks-familiar-frites-rethink\/\" target=\"_blank\" rel=\"noopener\">Heinz r\u00e9v\u00e8le que son logo repr\u00e9sente en fait\u2026 une bo\u00eete de frites<\/a><\/span><\/strong><\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Et si l\u2019on en croit les chiffres, le pari est plut\u00f4t malin : les pr\u00e9c\u00e9dentes \u00e9ditions sp\u00e9ciales de Heinz, notamment en Australie et en Nouvelle-Z\u00e9lande, <span class=\"s2\"><b>se sont \u00e9coul\u00e9es en quelques jours \u00e0 peine<\/b><\/span>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57275\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Replace-Fake-Ketchup-Blood-With-Black-Mayo-Mayonnaise-DAVID-Sao-Paulo-1.thumb_.jpg.1755f80bdd1f5d80147fc8b9005b6b2f.jpg\" alt=\"\" width=\"1000\" height=\"562\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Replace-Fake-Ketchup-Blood-With-Black-Mayo-Mayonnaise-DAVID-Sao-Paulo-1.thumb_.jpg.1755f80bdd1f5d80147fc8b9005b6b2f.jpg 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Replace-Fake-Ketchup-Blood-With-Black-Mayo-Mayonnaise-DAVID-Sao-Paulo-1.thumb_.jpg.1755f80bdd1f5d80147fc8b9005b6b2f-800x450.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Replace-Fake-Ketchup-Blood-With-Black-Mayo-Mayonnaise-DAVID-Sao-Paulo-1.thumb_.jpg.1755f80bdd1f5d80147fc8b9005b6b2f-300x169.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Replace-Fake-Ketchup-Blood-With-Black-Mayo-Mayonnaise-DAVID-Sao-Paulo-1.thumb_.jpg.1755f80bdd1f5d80147fc8b9005b6b2f-120x67.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Replace-Fake-Ketchup-Blood-With-Black-Mayo-Mayonnaise-DAVID-Sao-Paulo-1.thumb_.jpg.1755f80bdd1f5d80147fc8b9005b6b2f-90x51.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Replace-Fake-Ketchup-Blood-With-Black-Mayo-Mayonnaise-DAVID-Sao-Paulo-1.thumb_.jpg.1755f80bdd1f5d80147fc8b9005b6b2f-320x180.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Replace-Fake-Ketchup-Blood-With-Black-Mayo-Mayonnaise-DAVID-Sao-Paulo-1.thumb_.jpg.1755f80bdd1f5d80147fc8b9005b6b2f-560x315.jpg 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3 style=\"text-align: justify;\">Une le\u00e7on de storytelling \u00e0 la sauce Heinz<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Derri\u00e8re l\u2019humour et l\u2019esth\u00e9tique gothique, il y a une vraie <span class=\"s2\"><b>intelligence strat\u00e9gique<\/b><\/span>. <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/heinz\/\" target=\"_blank\" rel=\"noopener\">Heinz<\/a><\/span><\/strong><\/span> ne se contente pas de sortir un nouveau produit : elle raconte une histoire, joue avec la nostalgie et la surprise, et <span class=\"s2\"><b>associe une \u00e9motion forte \u00e0 une exp\u00e9rience de marque<\/b><\/span>.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Le CMO de Kraft Heinz Br\u00e9sil, <span class=\"s2\"><b>Thiago Lopes<\/b><\/span>, r\u00e9sume parfaitement cette vision : \u201cNous voulons que nos \u00e9ditions limit\u00e9es prolongent les exp\u00e9riences culturelles de nos consommateurs. Halloween est l\u2019occasion id\u00e9ale pour introduire un ingr\u00e9dient encore rare ici, l\u2019ail noir, dans un cadre ludique et inattendu.\u201d<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">R\u00e9sultat : une campagne d\u00e9licieusement macabre, esth\u00e9tiquement aboutie, et qui prouve une fois de plus que <span class=\"s2\"><b>Heinz reste imbattable quand il s\u2019agit de marier cr\u00e9ativit\u00e9 et culture populaire<\/b><\/span>. Cette ann\u00e9e, plus besoin de ketchup pour imiter le sang : la Mayo Halloween fait le job, avec style.<\/p>\n<p><strong>LIRE AUSSI :<\/strong> <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/heinz-smoothie-ketchup-trancher-vieux-debat\/\" target=\"_blank\" rel=\"noopener\">Heinz lance un smoothie au ketchup pour trancher un vieux d\u00e9bat<\/a><\/span><\/strong><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-57276\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Replace-Fake-Ketchup-Blood-With-Black-Mayo-Mayonnaise-DAVID-Sao-Paulo-2.webp\" alt=\"\" width=\"1000\" height=\"562\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Replace-Fake-Ketchup-Blood-With-Black-Mayo-Mayonnaise-DAVID-Sao-Paulo-2.webp 1000w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Replace-Fake-Ketchup-Blood-With-Black-Mayo-Mayonnaise-DAVID-Sao-Paulo-2-800x450.webp 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Replace-Fake-Ketchup-Blood-With-Black-Mayo-Mayonnaise-DAVID-Sao-Paulo-2-300x169.webp 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Replace-Fake-Ketchup-Blood-With-Black-Mayo-Mayonnaise-DAVID-Sao-Paulo-2-120x67.webp 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Replace-Fake-Ketchup-Blood-With-Black-Mayo-Mayonnaise-DAVID-Sao-Paulo-2-90x51.webp 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Replace-Fake-Ketchup-Blood-With-Black-Mayo-Mayonnaise-DAVID-Sao-Paulo-2-320x180.webp 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Replace-Fake-Ketchup-Blood-With-Black-Mayo-Mayonnaise-DAVID-Sao-Paulo-2-560x315.webp 560w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-57274\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Mayo.5HYx5KG9-1040x586.png\" alt=\"\" width=\"1040\" height=\"586\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Mayo.5HYx5KG9-1040x586.png 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Mayo.5HYx5KG9-800x451.png 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Mayo.5HYx5KG9-300x169.png 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Mayo.5HYx5KG9-1536x865.png 1536w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Mayo.5HYx5KG9-120x68.png 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Mayo.5HYx5KG9-90x51.png 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Mayo.5HYx5KG9-320x180.png 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Mayo.5HYx5KG9-560x315.png 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Mayo.5HYx5KG9-1160x653.png 1160w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Heinz-Halloween-Mayo.5HYx5KG9.png 1850w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quand une marque ma\u00eetrise aussi bien l\u2019art du ketchup que celui du storytelling, \u00e7a donne \u00e7a : Heinz\u00a0transforme son ketchup sanglant en mayonnaise noire pour Halloween. Avec \u201cMayo Halloween\u201d, l\u2019iconique&hellip;<\/p>\n","protected":false},"author":4,"featured_media":57277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1621],"tags":[661,427,2563,3262,2618],"sponsor":[],"class_list":{"0":"post-57272","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-activation","8":"tag-activation","9":"tag-bresil","10":"tag-david","11":"tag-david-sao-paulo","12":"tag-heinz"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heinz d\u00e9voile sa premi\u00e8re sauce noire dans une pub sanglante pour Halloween<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.danstapub.com\/heinz-sauce-noire-pub-sanglante-halloween\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heinz d\u00e9voile sa premi\u00e8re sauce noire dans une pub sanglante pour Halloween\" \/>\n<meta property=\"og:description\" content=\"Quand une marque ma\u00eetrise aussi bien l\u2019art du ketchup que celui du storytelling, \u00e7a donne \u00e7a : Heinz\u00a0transforme son ketchup sanglant en mayonnaise noire pour Halloween. 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