{"id":57304,"date":"2025-10-16T17:00:58","date_gmt":"2025-10-16T15:00:58","guid":{"rendered":"https:\/\/www.danstapub.com\/?p=57304"},"modified":"2025-10-16T17:00:58","modified_gmt":"2025-10-16T15:00:58","slug":"tyers-recrutement-lewis-chalas-buzzman-croissance","status":"publish","type":"post","link":"https:\/\/www.danstapub.com\/tyers-recrutement-lewis-chalas-buzzman-croissance\/","title":{"rendered":"Tyers muscle son \u00e9quipe avec l\u2019arriv\u00e9e de Lewis Chalas pour acc\u00e9l\u00e9rer sa croissance"},"content":{"rendered":"

Un an apr\u00e8s son int\u00e9gration au sein de Buzzman<\/span>, l\u2019agence m\u00e9dia Tyers<\/span> continue de monter en puissance.<\/strong><\/p>\n

Avec un chiffre d\u2019affaires doubl\u00e9<\/b><\/span> en douze mois et de nouveaux clients majeurs comme Reddit<\/b><\/span> ou Hydratis<\/b><\/span>, la structure franchit une nouvelle \u00e9tape en recrutant Lewis Chalas<\/b><\/span> au poste de Directeur G\u00e9n\u00e9ral Adjoint<\/b><\/span>. L\u2019objectif : renforcer son p\u00f4le conseil et strat\u00e9gie, et pousser encore plus loin la synergie entre cr\u00e9ativit\u00e9 et performance m\u00e9dia.<\/p>\n

Un duo cr\u00e9ation \u00d7 m\u00e9dia qui confirme sa pertinence<\/h3>\n

Dans un secteur o\u00f9 les agences m\u00e9dia et cr\u00e9atives travaillent souvent en silos, Tyers<\/a><\/span><\/strong><\/span> et Buzzman<\/a><\/span><\/strong><\/span> ont choisi une approche radicalement diff\u00e9rente : fusionner les deux mondes<\/b><\/span>. R\u00e9sultat, des campagnes plus coh\u00e9rentes, plus puissantes et mieux pens\u00e9es d\u00e8s leur conception. Ce mod\u00e8le int\u00e9gr\u00e9 s\u00e9duit de plus en plus de marques en qu\u00eate d\u2019efficacit\u00e9 et de coh\u00e9rence entre strat\u00e9gie, m\u00e9dia et cr\u00e9ation.<\/p>\n

\"\"
Campagne orchestr\u00e9e par Tyers pour Buzzman<\/figcaption><\/figure>\n

C\u2019est dans cette logique que l\u2019arriv\u00e9e de Lewis Chalas prend tout son sens. Ancien de WPP Media<\/b><\/span>, il a pass\u00e9 13 ans \u00e0 piloter des comptes majeurs chez MediaFuturesGroup (Google)<\/b><\/span> et EssenceMediacom<\/b><\/span>, o\u00f9 il dirigeait le p\u00f4le Media Planning. Un parcours solide, au croisement de la data, de la strat\u00e9gie et de l\u2019innovation m\u00e9dia. Avec lui, Tyers compte renforcer sa proposition de valeur hybride<\/b><\/span>, en combinant l\u2019audace cr\u00e9ative de Buzzman et la rigueur strat\u00e9gique d\u2019une grande agence m\u00e9dia.<\/p>\n

Dans un march\u00e9 o\u00f9 les marques cherchent \u00e0 faire plus avec moins, cette approche int\u00e9gr\u00e9e<\/b><\/span> devient un vrai avantage comp\u00e9titif. Tyers ne vend pas seulement des plans m\u00e9dia, mais des \u00e9cosyst\u00e8mes de communication coh\u00e9rents<\/b><\/span>, capables de performer sur toutes les plateformes, du branding \u00e0 la performance.<\/p>\n

\"\"
Campagne orchestr\u00e9e par Tyers pour Buzzman<\/figcaption><\/figure>\n

Une croissance \u00e9clair soutenue par des gains majeurs<\/h3>\n

En seulement un an, Tyers a doubl\u00e9 son chiffre d\u2019affaires<\/b><\/span>. Une performance rare sur un march\u00e9 m\u00e9dia pourtant ultra-concurrentiel. Derri\u00e8re cette dynamique, des gains clients notables<\/b><\/span> : Reddit, Hydratis, mais aussi d\u2019autres marques qui ont choisi la compl\u00e9mentarit\u00e9 Buzzman \u00d7 Tyers pour un pilotage global de leurs campagnes.<\/p>\n

Cette progression rapide s\u2019explique aussi par un positionnement clair : celui d\u2019un acteur m\u00e9dia nouvelle g\u00e9n\u00e9ration<\/b><\/span>, ancr\u00e9 dans la culture, la data et la cr\u00e9ativit\u00e9. Une vision en phase avec les attentes actuelles des annonceurs, qui recherchent \u00e0 la fois de l\u2019agilit\u00e9, de la transparence et de l\u2019impact<\/b><\/span>.<\/p>\n

LIRE AUSSI :<\/strong> Yard ouvre son QG \u00e0 Montreuil et passe un cap dans son expansion cr\u00e9ative<\/a><\/span><\/strong><\/span><\/p>\n

Avec Lewis Chalas, Tyers entend passer un nouveau cap : consolider ses offres en conseil strat\u00e9gique, renforcer les liens entre les \u00e9quipes m\u00e9dia et cr\u00e9ation, et acc\u00e9l\u00e9rer son d\u00e9veloppement \u00e0 l\u2019international.<\/p>\n

\"\"
Campagne orchestr\u00e9e par Tyers pour Buzzman<\/figcaption><\/figure>\n

Une mont\u00e9e en puissance qui illustre la nouvelle \u00e8re des agences int\u00e9gr\u00e9es<\/h3>\n

L\u2019arriv\u00e9e de Tyers<\/a><\/span><\/strong><\/span> dans l\u2019\u00e9cosyst\u00e8me Buzzman<\/a><\/span><\/strong><\/span> en 2023 avait d\u00e9j\u00e0 marqu\u00e9 un tournant. Un an plus tard, le mod\u00e8le prouve son efficacit\u00e9 : des campagnes plus justes, une croissance soutenue, et une reconnaissance croissante sur le march\u00e9.<\/p>\n

En recrutant un profil comme celui de Lewis Chalas, l\u2019agence confirme son ambition : devenir une r\u00e9f\u00e9rence du mod\u00e8le int\u00e9gr\u00e9<\/b><\/span>, o\u00f9 la strat\u00e9gie m\u00e9dia n\u2019est plus une couche ajout\u00e9e \u00e0 la cr\u00e9ation, mais une composante essentielle du processus.<\/p>\n

\u00c0 l\u2019heure o\u00f9 les fronti\u00e8res entre contenu, publicit\u00e9 et performance continuent de s\u2019effacer, Tyers incarne la nouvelle g\u00e9n\u00e9ration d\u2019agences<\/b><\/span>, celles qui savent que la pertinence d\u2019un message d\u00e9pend autant de l\u2019id\u00e9e que de la mani\u00e8re dont elle est diffus\u00e9e. Et dans ce jeu-l\u00e0, le duo Buzzman \u00d7 Tyers semble avoir trouv\u00e9 la bonne formule.<\/p>\n

LIRE AUSSI :<\/strong> Cl\u00e9ment S\u00e9chet prend les r\u00eanes cr\u00e9atives de Marcel en tant qu\u2019Executive Creative Director<\/a><\/span><\/strong><\/span><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Un an apr\u00e8s son int\u00e9gration au sein de Buzzman, l\u2019agence m\u00e9dia Tyers continue de monter en puissance. Avec un chiffre d\u2019affaires doubl\u00e9 en douze mois et de nouveaux clients majeurs…<\/p>\n","protected":false},"author":4,"featured_media":57306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1423],"tags":[191,3272,2074,3138,2015],"sponsor":[],"class_list":{"0":"post-57304","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vie-des-agences","8":"tag-buzzman","9":"tag-mercato","10":"tag-recrutement","11":"tag-tyers","12":"tag-vie-des-agences"},"yoast_head":"\nTyers muscle son \u00e9quipe avec l\u2019arriv\u00e9e de Lewis Chalas pour acc\u00e9l\u00e9rer sa croissance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.danstapub.com\/tyers-recrutement-lewis-chalas-buzzman-croissance\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tyers muscle son \u00e9quipe avec l\u2019arriv\u00e9e de Lewis Chalas pour acc\u00e9l\u00e9rer sa croissance\" \/>\n<meta property=\"og:description\" content=\"Un an apr\u00e8s son int\u00e9gration au sein de Buzzman, l\u2019agence m\u00e9dia Tyers continue de monter en puissance. 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