{"id":57427,"date":"2025-10-22T08:56:16","date_gmt":"2025-10-22T06:56:16","guid":{"rendered":"https:\/\/www.danstapub.com\/?p=57427"},"modified":"2025-10-22T08:56:16","modified_gmt":"2025-10-22T06:56:16","slug":"mcdonalds-asterix-campagne-menhir","status":"publish","type":"post","link":"https:\/\/www.danstapub.com\/mcdonalds-asterix-campagne-menhir\/","title":{"rendered":"McDonald\u2019s et Ast\u00e9rix s\u2019allient pour une pub pleine de potion magique"},"content":{"rendered":"<p class=\"p3\" style=\"text-align: justify;\"><strong>Quand McDonald\u2019s France et <span class=\"s2\">Ast\u00e9rix<\/span> se retrouvent \u00e0 la m\u00eame table, \u00e7a ne peut qu\u2019exploser de cr\u00e9ativit\u00e9.<\/strong><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Pour c\u00e9l\u00e9brer l\u2019univers du plus c\u00e9l\u00e8bre Gaulois de la bande dessin\u00e9e, l\u2019enseigne de fast-food s\u2019associe aux <span class=\"s2\"><b>\u00c9ditions Albert-Ren\u00e9<\/b><\/span> et \u00e0 <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/tbwa-paris\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s2\">TBWA\\Paris<\/span><\/a><\/span><\/strong><\/span> pour une campagne 360\u00b0 compl\u00e8tement d\u00e9jant\u00e9e. Entre humour, nostalgie et nouvelle offre gourmande, la marque r\u00e9ussit encore une fois \u00e0 prouver qu\u2019elle sait parler \u00e0 toutes les g\u00e9n\u00e9rations.<\/p>\n<h3 style=\"text-align: justify;\">Un film qui fait parler\u2026 les menhirs<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">La campagne imagin\u00e9e par TBWA\\ remet au go\u00fbt du jour le slogan culte <span class=\"s2\"><b>\u00ab Venez comme vous \u00eates \u00bb<\/b><\/span>, cette fois dans une version sauce gauloise. Dans le film principal, produit par <span class=\"s2\"><b>\\Else<\/b><\/span>, on retrouve deux menhirs en pleine discussion philosophique sur le monde moderne et sur un sujet bien pr\u00e9cis : <span class=\"s2\"><b>pourquoi les humains se rassemblent toujours autour de McDo depuis 2000 ans<\/b><\/span>.<\/p>\n<div class=\"jetpack-video-wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe title=\"McDONALD&#039;S \u201cMcDO x AST\u00c9RIX\u201c\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/AjyKa1sHTdo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<p class=\"p3\" style=\"text-align: justify;\">L\u2019univers visuel m\u00e9lange astucieusement <span class=\"s2\"><b>le r\u00e9el et les codes graphiques color\u00e9s d\u2019Ast\u00e9rix<\/b><\/span>, cr\u00e9ant une atmosph\u00e8re \u00e0 mi-chemin entre la BD et la publicit\u00e9. Le ton est l\u00e9ger, absurde, et parfaitement align\u00e9 avec le c\u00f4t\u00e9 \u201cfolie douce\u201d que <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/mcdonalds\/\" target=\"_blank\" rel=\"noopener\">McDonald\u2019s<\/a><\/span><\/strong><\/span> revendique depuis plusieurs ann\u00e9es.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Sur les r\u00e9seaux sociaux, la folie s\u2019\u00e9tend aussi : le <span class=\"s2\"><b>community manager de McDonald\u2019s France<\/b><\/span> promet de se l\u00e2cher compl\u00e8tement, entre blagues, r\u00e9f\u00e9rences \u00e0 la Gaule et clins d\u2019\u0153il \u00e0 la pop culture. Une prise de parole qui tombe \u00e0 point nomm\u00e9 \u00e0 l\u2019heure o\u00f9 la marque multiplie les op\u00e9rations virales et les campagnes m\u00ealant humour et nostalgie, comme l\u2019avait montr\u00e9 son partenariat avec <i>Pok\u00e9mon<\/i> ou <i>Les Minions<\/i>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-57430\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/03-1040x585.jpeg\" alt=\"\" width=\"1040\" height=\"585\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/03-1040x585.jpeg 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/03-800x450.jpeg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/03-300x169.jpeg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/03-1536x864.jpeg 1536w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/03-120x68.jpeg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/03-90x51.jpeg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/03-320x180.jpeg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/03-560x315.jpeg 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/03-1160x653.jpeg 1160w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/03.jpeg 1920w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n<h3 style=\"text-align: justify;\">Des menus inspir\u00e9s du village d\u2019Ast\u00e9rix<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Pour accompagner la campagne, McDonald\u2019s lance un <span class=\"s2\"><b>menu exclusif aux saveurs gauloises<\/b><\/span>. Au programme : le <span class=\"s2\"><b>McRib\u2122 Barbecvs Porc BBQ<\/b><\/span> et le <span class=\"s2\"><b>McWrap\u2122 Mediterraneum Poulet Poivron<\/b><\/span>, \u00e0 d\u00e9guster avec la fameuse <span class=\"s2\"><b>Boisson des Chefs<\/b><\/span>, clin d\u2019\u0153il \u00e0 la potion magique. De quoi ravir les fans d\u2019Ast\u00e9rix, petits et grands.<\/p>\n<p><strong>LIRE AUSSI :<\/strong> <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/burger-king-its-only-natural-bebe-whopper\/\" target=\"_blank\" rel=\"noopener\">Burger King fait craquer les b\u00e9b\u00e9s avec une campagne mignonne et strat\u00e9gique<\/a><\/span><\/strong><\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">L\u2019op\u00e9ration ne s\u2019arr\u00eate pas l\u00e0 : via l\u2019app <span class=\"s2\"><b>McDo+<\/b><\/span>, tout achat d\u2019un menu participant donne acc\u00e8s \u00e0 un <span class=\"s2\"><b>tirage au sort<\/b><\/span> pour gagner des <span class=\"s2\"><b>s\u00e9jours et des places au Parc Ast\u00e9rix<\/b><\/span>. En bonus, les clients re\u00e7oivent un <span class=\"s2\"><b>code de r\u00e9duction de 15%<\/b><\/span> sur une entr\u00e9e au parc. De quoi prolonger l\u2019exp\u00e9rience jusque dans la for\u00eat des Carnutes (ou presque).<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Et \u00e9videmment, impossible d\u2019oublier les enfants : le <span class=\"s2\"><b>Happy Meal\u2122<\/b><\/span> accueille pour l\u2019occasion des jouets et livres exclusifs, dont un <span class=\"s2\"><b>jeu de soci\u00e9t\u00e9 Ast\u00e9rix<\/b><\/span>, un <span class=\"s2\"><b>album Id\u00e9fix<\/b><\/span>, ou un ouvrage de la collection <i>Le Mus\u00e9e magique<\/i>. M\u00eame la Boisson des Chefs y fait son apparition, histoire de ne pas laisser les petits Gaulois en reste.<\/p>\n<h3 style=\"text-align: justify;\">Un m\u00e9lange parfait de nostalgie et de strat\u00e9gie<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Avec cette campagne, <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/mcdonalds\/\" target=\"_blank\" rel=\"noopener\">McDonald\u2019s<\/a><\/span><\/strong><\/span> joue sur deux leviers redoutables : <span class=\"s2\"><b>la nostalgie et l\u2019universalit\u00e9<\/b><\/span>. Ast\u00e9rix parle \u00e0 toutes les g\u00e9n\u00e9rations, tout comme la marque aux arches dor\u00e9es. En liant les deux, TBWA\\ r\u00e9ussit un coup double : toucher les parents \u00e9mus par leurs souvenirs de BD et s\u00e9duire les enfants d\u2019aujourd\u2019hui avec une activation joyeuse et interactive.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Mais derri\u00e8re la fantaisie, la strat\u00e9gie est limpide : <span class=\"s2\"><b>ancrer McDonald\u2019s dans la culture populaire<\/b><\/span>. Apr\u00e8s <i>Mario<\/i>, <i>Pok\u00e9mon<\/i> ou <i>Les Schtroumpfs<\/i>, la marque continue de prouver qu\u2019elle sait s\u2019entourer d\u2019ic\u00f4nes intemporelles pour nourrir son storytelling. En c\u00e9l\u00e9brant \u201cle grain de folie\u201d qui la caract\u00e9rise, McDonald\u2019s rappelle surtout pourquoi son slogan \u201cVenez comme vous \u00eates\u201d reste l\u2019un des plus puissants de la pub moderne.<\/p>\n<p><strong>LIRE AUSSI :<\/strong> <span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/dominos-nouveau-branding-seduire-nouvelle-generation\/\" target=\"_blank\" rel=\"noopener\">Domino\u2019s d\u00e9voile un nouveau branding pour s\u00e9duire la nouvelle g\u00e9n\u00e9ration<\/a><\/span><\/strong><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-57431\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/04-1040x585.jpeg\" alt=\"\" width=\"1040\" height=\"585\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/04-1040x585.jpeg 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/04-800x450.jpeg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/04-300x169.jpeg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/04-1536x864.jpeg 1536w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/04-120x68.jpeg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/04-90x51.jpeg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/04-320x180.jpeg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/04-560x315.jpeg 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/04-1160x653.jpeg 1160w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/04.jpeg 1920w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quand McDonald\u2019s France et Ast\u00e9rix se retrouvent \u00e0 la m\u00eame table, \u00e7a ne peut qu\u2019exploser de cr\u00e9ativit\u00e9. Pour c\u00e9l\u00e9brer l\u2019univers du plus c\u00e9l\u00e8bre Gaulois de la bande dessin\u00e9e, l\u2019enseigne de&hellip;<\/p>\n","protected":false},"author":4,"featured_media":57429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[42],"tags":[1400,1975,854,94,98,99,1543],"sponsor":[],"class_list":{"0":"post-57427","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-film-et-spot","8":"tag-alimentation","9":"tag-fast-food","10":"tag-film","11":"tag-france","12":"tag-mcdonalds","13":"tag-tbwa","14":"tag-tbwa-paris"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>McDonald\u2019s et Ast\u00e9rix s\u2019allient pour une pub pleine de potion magique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.danstapub.com\/mcdonalds-asterix-campagne-menhir\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald\u2019s et Ast\u00e9rix s\u2019allient pour une pub pleine de potion magique\" \/>\n<meta property=\"og:description\" content=\"Quand McDonald\u2019s France et Ast\u00e9rix se retrouvent \u00e0 la m\u00eame table, \u00e7a ne peut qu\u2019exploser de cr\u00e9ativit\u00e9. Pour c\u00e9l\u00e9brer l\u2019univers du plus c\u00e9l\u00e8bre Gaulois de la bande dessin\u00e9e, l\u2019enseigne de&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.danstapub.com\/mcdonalds-asterix-campagne-menhir\/\" \/>\n<meta property=\"og:site_name\" content=\"Dans Ta Pub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/danstapub\/\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/gteisson\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-22T06:56:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/02.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gabriel Teisson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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