{"id":57475,"date":"2025-10-22T18:00:36","date_gmt":"2025-10-22T16:00:36","guid":{"rendered":"https:\/\/www.danstapub.com\/?p=57475"},"modified":"2025-10-22T18:00:36","modified_gmt":"2025-10-22T16:00:36","slug":"boost-billboards-terrains-jeu-salle-sport-canada","status":"publish","type":"post","link":"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/","title":{"rendered":"BOOST transforme ses affiches en salle de sport \u00e0 ciel ouvert au Canada"},"content":{"rendered":"

Les Canadiens manquent d\u2019\u00e9nergie. Litt\u00e9ralement. Selon Statistique Canada, plus de la moiti\u00e9 de la population ne pratique pas assez d\u2019activit\u00e9 physique<\/span>, une tendance qui p\u00e8se autant sur la sant\u00e9 publique que sur le moral du pays.<\/strong><\/p>\n

Alors pour secouer tout \u00e7a, BOOST<\/b><\/span>, la marque de boissons nutritionnelles de Nestl\u00e9, a eu une id\u00e9e brillante : faire bouger les gens avec ses pubs<\/b><\/span>. Oui, ses pubs.<\/p>\n

Quand les panneaux publicitaires deviennent des \u00e9quipements de sport<\/h3>\n

Pour cette campagne sign\u00e9e Courage<\/b><\/span><\/a><\/span><\/span>, l\u2019agence cr\u00e9ative de BOOST au Canada, la marque a d\u00e9cid\u00e9 de transformer ses affiches en v\u00e9ritables outils d\u2019activation physique<\/b><\/span>. Dans la rue, les deux \u201cO\u201d de son logo ont \u00e9t\u00e9 remplac\u00e9s par des v\u00e9los fixes<\/b><\/span> install\u00e9s directement sur les panneaux. Dans les salles de sport, on a vu appara\u00eetre des poids \u00e0 soulever<\/b><\/span> griff\u00e9s BOOST. Et sur les terrains de foot, des ballons en libre-service<\/b><\/span> attendaient les passants.<\/p>\n

\"\"<\/p>\n

Le principe est simple : chaque support publicitaire devient une invitation \u00e0 bouger<\/b><\/span>. Pas de QR code, pas de promesse creuse, juste une exp\u00e9rience tangible. Les gens peuvent p\u00e9daler, jouer, soulever\u2026 et m\u00eame repartir avec le mat\u00e9riel<\/b><\/span>. R\u00e9sultat : la marque ne se contente pas de parler d\u2019\u00e9nergie, elle en cr\u00e9e litt\u00e9ralement<\/b><\/span> dans le monde r\u00e9el.<\/p>\n

La campagne s\u2019est ensuite \u00e9tendue au digital avec des visuels anim\u00e9s o\u00f9 les \u201cO\u201d du logo se transforment en cerceaux, roues ou balles en mouvement<\/b><\/span>, rappelant que m\u00eame les petits gestes comptent. Un clin d\u2019\u0153il malin \u00e0 la philosophie de BOOST : l\u2019\u00e9nergie commence par un premier mouvement<\/b><\/span>.<\/p>\n

\"\"<\/p>\n

Une d\u00e9monstration vivante du \u201cbrand purpose\u201d<\/h3>\n

\u201c<\/span>Chaque marque parle d\u2019activer sa mission, mais rares sont celles qui peuvent le faire aussi litt\u00e9ralement<\/b>\u201d, expliquent <\/span>Steve Ierello et Hemal Dhanjee<\/b>, directeurs cr\u00e9atifs chez Courage. Et ils n\u2019ont pas tort.<\/span><\/p>\n

Dans un secteur souvent coinc\u00e9 entre discours sant\u00e9 et promesses fonctionnelles, BOOST r\u00e9ussit \u00e0 connecter \u00e9motion et utilit\u00e9<\/b><\/span>. L\u2019id\u00e9e ne vend pas seulement un produit nutritionnel : elle met en sc\u00e8ne le b\u00e9n\u00e9fice m\u00eame de la marque<\/b><\/span>, \u00e0 savoir le mouvement et la vitalit\u00e9. C\u2019est ce qu\u2019on appelle dans le jargon une living demonstration<\/i> : la preuve concr\u00e8te qu\u2019un message publicitaire peut exister dans la vraie vie.<\/p>\n

LIRE AUSSI :<\/strong> IKEA et Buzzman d\u00e9voilent une campagne avec des accroches\u2026 \u00e0 tomber<\/a><\/span><\/strong><\/span><\/p>\n

Cette approche s\u2019inscrit dans une tendance forte du marketing exp\u00e9rientiel en 2025 : les marques cherchent \u00e0 sortir de l\u2019\u00e9cran<\/b><\/span> pour cr\u00e9er des interactions physiques<\/b><\/span> qui laissent une trace. Et quand c\u2019est aussi coh\u00e9rent avec le message de fond, l\u2019impact est d\u2019autant plus fort.<\/p>\n

\nhttps:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/BOOST-Boards_-Bike_AGENCY_1920-x-1080_REV.mp4<\/a><\/video><\/div>\n

 <\/p>\n

Une campagne qui r\u00e9veille la cr\u00e9ativit\u00e9 et les consciences<\/h3>\n

En unifiant cr\u00e9ativit\u00e9, engagement physique et utilit\u00e9 sociale<\/b><\/span>, BOOST frappe un grand coup dans la communication sant\u00e9. L\u00e0 o\u00f9 beaucoup de marques se contentent de dire \u201cbougez plus\u201d, elle invite litt\u00e9ralement \u00e0 le faire. Et \u00e7a change tout.<\/p>\n

Ce n\u2019est pas la premi\u00e8re fois que Nestl\u00e9 Canada et Courage<\/a><\/span><\/span><\/b><\/span>\u00a0collaborent pour redonner du souffle \u00e0 la marque. Depuis deux ans, BOOST s\u2019efforce de moderniser son image<\/b><\/span>, d\u2019attirer un public plus large et de se repositionner sur le terrain de la vitalit\u00e9 quotidienne<\/b><\/span> plut\u00f4t que celui du simple compl\u00e9ment nutritionnel.<\/p>\n

Cette campagne va encore plus loin : elle rend la publicit\u00e9 active, utile et participative<\/b><\/span>. Et dans un paysage publicitaire satur\u00e9, r\u00e9ussir \u00e0 faire transpirer les gens plut\u00f4t que simplement les faire scroller, c\u2019est d\u00e9j\u00e0 une victoire.<\/p>\n

LIRE AUSSI :<\/strong> Des chats attaquent les pubs d\u2019une marque de croquettes en pleine ville<\/a><\/span><\/strong><\/span><\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Les Canadiens manquent d\u2019\u00e9nergie. Litt\u00e9ralement. Selon Statistique Canada, plus de la moiti\u00e9 de la population ne pratique pas assez d\u2019activit\u00e9 physique, une tendance qui p\u00e8se autant sur la sant\u00e9 publique…<\/p>\n","protected":false},"author":4,"featured_media":57479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1621],"tags":[661,1400,757,505,790,3098,1830],"sponsor":[],"class_list":{"0":"post-57475","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-activation","8":"tag-activation","9":"tag-alimentation","10":"tag-billboard","11":"tag-boisson","12":"tag-canada","13":"tag-courage","14":"tag-nestle"},"yoast_head":"\nBOOST transforme ses affiches en salle de sport \u00e0 ciel ouvert au Canada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BOOST transforme ses affiches en salle de sport \u00e0 ciel ouvert au Canada\" \/>\n<meta property=\"og:description\" content=\"Les Canadiens manquent d\u2019\u00e9nergie. Litt\u00e9ralement. Selon Statistique Canada, plus de la moiti\u00e9 de la population ne pratique pas assez d\u2019activit\u00e9 physique, une tendance qui p\u00e8se autant sur la sant\u00e9 publique…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/\" \/>\n<meta property=\"og:site_name\" content=\"Dans Ta Pub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/danstapub\/\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/gteisson\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-22T16:00:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Copy-of-BOOST_1W3A2448_MF1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gabriel Teisson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GabrielTeisson\" \/>\n<meta name=\"twitter:site\" content=\"@danstapub\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabriel Teisson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/\"},\"author\":{\"name\":\"Gabriel Teisson\",\"@id\":\"https:\/\/www.danstapub.com\/#\/schema\/person\/9798f2537012ffba4ae670c38cd7d7c2\"},\"headline\":\"BOOST transforme ses affiches en salle de sport \u00e0 ciel ouvert au Canada\",\"datePublished\":\"2025-10-22T16:00:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/\"},\"wordCount\":642,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.danstapub.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Copy-of-BOOST_1W3A2448_MF1.jpg\",\"keywords\":[\"Activation\",\"Alimentation\",\"Billboard\",\"Boisson\",\"Canada\",\"Courage\",\"Nestl\u00e9\"],\"articleSection\":[\"Activation\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/\",\"url\":\"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/\",\"name\":\"BOOST transforme ses affiches en salle de sport \u00e0 ciel ouvert au Canada\",\"isPartOf\":{\"@id\":\"https:\/\/www.danstapub.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Copy-of-BOOST_1W3A2448_MF1.jpg\",\"datePublished\":\"2025-10-22T16:00:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/#primaryimage\",\"url\":\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Copy-of-BOOST_1W3A2448_MF1.jpg\",\"contentUrl\":\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Copy-of-BOOST_1W3A2448_MF1.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.danstapub.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BOOST transforme ses affiches en salle de sport \u00e0 ciel ouvert au Canada\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.danstapub.com\/#website\",\"url\":\"https:\/\/www.danstapub.com\/\",\"name\":\"Dans Ta Pub\",\"description\":\"Blog publicit\u00e9, marketing, digital, cr\u00e9ation\",\"publisher\":{\"@id\":\"https:\/\/www.danstapub.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.danstapub.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.danstapub.com\/#organization\",\"name\":\"Dans Ta Pub\",\"url\":\"https:\/\/www.danstapub.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.danstapub.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/04\/04_LOGO-NOIR.png\",\"contentUrl\":\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/04\/04_LOGO-NOIR.png\",\"width\":792,\"height\":458,\"caption\":\"Dans Ta Pub\"},\"image\":{\"@id\":\"https:\/\/www.danstapub.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/danstapub\/\",\"https:\/\/x.com\/danstapub\",\"https:\/\/www.instagram.com\/danstapub\/\",\"https:\/\/www.linkedin.com\/company\/dans-ta-pub\",\"https:\/\/fr.pinterest.com\/danstapub\/\",\"https:\/\/www.youtube.com\/user\/DansTaPub\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.danstapub.com\/#\/schema\/person\/9798f2537012ffba4ae670c38cd7d7c2\",\"name\":\"Gabriel Teisson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.danstapub.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/10b9bd14c2b32d6219d1a0097d5c60f1281e39c0368e73bf9217269b034eb914?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/10b9bd14c2b32d6219d1a0097d5c60f1281e39c0368e73bf9217269b034eb914?s=96&d=mm&r=g\",\"caption\":\"Gabriel Teisson\"},\"description\":\"Fondateur de Dans Ta Pub. Je scanne le web \u00e0 la recherche de nouveaux usages cr\u00e9atifs et marketing \ud83d\udd75\ufe0f\u200d\u2642\ufe0f\",\"sameAs\":[\"http:\/\/www.danstapub.com\",\"http:\/\/www.facebook.com\/gteisson\",\"https:\/\/www.instagram.com\/gabrielteisson\/\",\"https:\/\/www.linkedin.com\/in\/gabriel-teisson-23024a67\/\",\"https:\/\/x.com\/GabrielTeisson\",\"http:\/\/www.youtube.com\/channel\/DansTaPub\"],\"url\":\"https:\/\/www.danstapub.com\/author\/exokarnpsg\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BOOST transforme ses affiches en salle de sport \u00e0 ciel ouvert au Canada","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/","og_locale":"fr_FR","og_type":"article","og_title":"BOOST transforme ses affiches en salle de sport \u00e0 ciel ouvert au Canada","og_description":"Les Canadiens manquent d\u2019\u00e9nergie. Litt\u00e9ralement. Selon Statistique Canada, plus de la moiti\u00e9 de la population ne pratique pas assez d\u2019activit\u00e9 physique, une tendance qui p\u00e8se autant sur la sant\u00e9 publique…","og_url":"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/","og_site_name":"Dans Ta Pub","article_publisher":"https:\/\/www.facebook.com\/danstapub\/","article_author":"http:\/\/www.facebook.com\/gteisson","article_published_time":"2025-10-22T16:00:36+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Copy-of-BOOST_1W3A2448_MF1.jpg","type":"image\/jpeg"}],"author":"Gabriel Teisson","twitter_card":"summary_large_image","twitter_creator":"@GabrielTeisson","twitter_site":"@danstapub","twitter_misc":{"\u00c9crit par":"Gabriel Teisson","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/#article","isPartOf":{"@id":"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/"},"author":{"name":"Gabriel Teisson","@id":"https:\/\/www.danstapub.com\/#\/schema\/person\/9798f2537012ffba4ae670c38cd7d7c2"},"headline":"BOOST transforme ses affiches en salle de sport \u00e0 ciel ouvert au Canada","datePublished":"2025-10-22T16:00:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/"},"wordCount":642,"commentCount":0,"publisher":{"@id":"https:\/\/www.danstapub.com\/#organization"},"image":{"@id":"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/#primaryimage"},"thumbnailUrl":"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Copy-of-BOOST_1W3A2448_MF1.jpg","keywords":["Activation","Alimentation","Billboard","Boisson","Canada","Courage","Nestl\u00e9"],"articleSection":["Activation"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/","url":"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/","name":"BOOST transforme ses affiches en salle de sport \u00e0 ciel ouvert au Canada","isPartOf":{"@id":"https:\/\/www.danstapub.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/#primaryimage"},"image":{"@id":"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/#primaryimage"},"thumbnailUrl":"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Copy-of-BOOST_1W3A2448_MF1.jpg","datePublished":"2025-10-22T16:00:36+00:00","breadcrumb":{"@id":"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/#primaryimage","url":"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Copy-of-BOOST_1W3A2448_MF1.jpg","contentUrl":"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Copy-of-BOOST_1W3A2448_MF1.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/www.danstapub.com\/boost-billboards-terrains-jeu-salle-sport-canada\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.danstapub.com\/"},{"@type":"ListItem","position":2,"name":"BOOST transforme ses affiches en salle de sport \u00e0 ciel ouvert au Canada"}]},{"@type":"WebSite","@id":"https:\/\/www.danstapub.com\/#website","url":"https:\/\/www.danstapub.com\/","name":"Dans Ta Pub","description":"Blog publicit\u00e9, marketing, digital, cr\u00e9ation","publisher":{"@id":"https:\/\/www.danstapub.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.danstapub.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.danstapub.com\/#organization","name":"Dans Ta Pub","url":"https:\/\/www.danstapub.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.danstapub.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/04\/04_LOGO-NOIR.png","contentUrl":"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/04\/04_LOGO-NOIR.png","width":792,"height":458,"caption":"Dans Ta Pub"},"image":{"@id":"https:\/\/www.danstapub.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/danstapub\/","https:\/\/x.com\/danstapub","https:\/\/www.instagram.com\/danstapub\/","https:\/\/www.linkedin.com\/company\/dans-ta-pub","https:\/\/fr.pinterest.com\/danstapub\/","https:\/\/www.youtube.com\/user\/DansTaPub"]},{"@type":"Person","@id":"https:\/\/www.danstapub.com\/#\/schema\/person\/9798f2537012ffba4ae670c38cd7d7c2","name":"Gabriel Teisson","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.danstapub.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/10b9bd14c2b32d6219d1a0097d5c60f1281e39c0368e73bf9217269b034eb914?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/10b9bd14c2b32d6219d1a0097d5c60f1281e39c0368e73bf9217269b034eb914?s=96&d=mm&r=g","caption":"Gabriel Teisson"},"description":"Fondateur de Dans Ta Pub. Je scanne le web \u00e0 la recherche de nouveaux usages cr\u00e9atifs et marketing \ud83d\udd75\ufe0f\u200d\u2642\ufe0f","sameAs":["http:\/\/www.danstapub.com","http:\/\/www.facebook.com\/gteisson","https:\/\/www.instagram.com\/gabrielteisson\/","https:\/\/www.linkedin.com\/in\/gabriel-teisson-23024a67\/","https:\/\/x.com\/GabrielTeisson","http:\/\/www.youtube.com\/channel\/DansTaPub"],"url":"https:\/\/www.danstapub.com\/author\/exokarnpsg\/"}]}},"jetpack_featured_media_url":"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/Copy-of-BOOST_1W3A2448_MF1.jpg","jetpack_shortlink":"https:\/\/wp.me\/p3UcAw-eX1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/posts\/57475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/comments?post=57475"}],"version-history":[{"count":1,"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/posts\/57475\/revisions"}],"predecessor-version":[{"id":57486,"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/posts\/57475\/revisions\/57486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/media\/57479"}],"wp:attachment":[{"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/media?parent=57475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/categories?post=57475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/tags?post=57475"},{"taxonomy":"sponsor","embeddable":true,"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/sponsor?post=57475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}