{"id":57504,"date":"2025-10-23T10:34:49","date_gmt":"2025-10-23T08:34:49","guid":{"rendered":"https:\/\/www.danstapub.com\/?p=57504"},"modified":"2025-10-23T10:34:49","modified_gmt":"2025-10-23T08:34:49","slug":"columbia-coud-testament-veste-durabilite","status":"publish","type":"post","link":"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/","title":{"rendered":"Columbia coud un vrai testament dans ses vestes pour prouver leur durabilit\u00e9"},"content":{"rendered":"

Certaines marques cousent des \u00e9tiquettes. Columbia, elle, coud des testaments.<\/span><\/strong><\/p>\n

Pour Halloween, la marque de v\u00eatements outdoor pousse son concept \u201cEngineered for Whatever<\/b><\/span>\u201d<\/a><\/span><\/span> \u00e0 son paroxysme avec une campagne compl\u00e8tement barr\u00e9e : chaque veste de l\u2019\u00e9dition limit\u00e9e \u201cDeath Wishes\u201d contient un testament cousu \u00e0 l\u2019int\u00e9rieur<\/b><\/span>, pr\u00eat \u00e0 \u00eatre lu apr\u00e8s votre \u201cdisparition pr\u00e9matur\u00e9e\u201d. Oui, litt\u00e9ralement.<\/p>\n

Imagin\u00e9e par adam&eveDDB Londres<\/b><\/span>, cette campagne transforme la durabilit\u00e9 des produits Columbia en une histoire aussi dr\u00f4le que macabre. Une masterclass de storytelling qui prouve qu\u2019on peut parler de performance produit sans s\u2019endormir au milieu d\u2019un spot dans la neige.<\/p>\n

Une campagne qui ne manque pas d\u2019humour noir<\/h3>\n

Sous le nom \u201cLast Will & Outerwear Testament<\/b><\/span>\u201d, Columbia d\u00e9tourne le concept de la robustesse produit pour en faire un h\u00e9ritage. Le message est clair : \u201cNos vestes sont si solides qu\u2019elles vous survivront.\u201d<\/i><\/p>\n

\u00c0 l\u2019int\u00e9rieur du blouson, un vrai texte de testament, r\u00e9dig\u00e9 avec un humour pince-sans-rire : \u201cLa veste est waterproof, mais pas idiot-proof.\u201d Une phrase qui donne le ton d\u2019une campagne o\u00f9 la d\u00e9rision sert le message de fond : Columbia fabrique des v\u00eatements faits pour durer, vraiment<\/b><\/span>.<\/p>\n

\"\"<\/p>\n

La marque a \u00e9galement donn\u00e9 vie \u00e0 un influenceur pas comme les autres : le Grim Reaper<\/b><\/span>, alias @Reaper_1938<\/b><\/span>, qui prend les commandes de TikTok et Instagram pour vanter la robustesse de la Powderkeg II Remastered Jacket<\/i>.<\/p>\n

Dans les vid\u00e9os, la Faucheuse se filme comme un influenceur lifestyle, parle \u00e0 sa communaut\u00e9, et annonce fi\u00e8rement : \u201cColumbia fait des vestes si solides qu\u2019elles te survivront.<\/b><\/span>\u201d<\/p>\n

R\u00e9sultat : une campagne \u00e0 l\u2019humour noir, parfaitement dans l\u2019esprit d\u2019Halloween, qui fait sourire tout en rappelant la promesse de la marque : des v\u00eatements con\u00e7us pour encaisser tout ce que la vie (et la mort) vous r\u00e9serve.<\/b><\/span><\/p>\n

\nhttps:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/high-4.mp4<\/a><\/video><\/div>\n

 <\/p>\n

Le storytelling comme preuve produit<\/h3>\n

Ce qui rend cette id\u00e9e si efficace, c\u2019est son m\u00e9lange de d\u00e9tail produit r\u00e9el et d\u2019absurde assum\u00e9<\/b><\/span>. L\u2019int\u00e9gration d\u2019un testament cousu \u00e0 la veste n\u2019est pas qu\u2019un gadget cr\u00e9atif : c\u2019est une m\u00e9taphore tangible de la durabilit\u00e9.<\/p>\n

Plut\u00f4t que de dire \u201cnos vestes sont solides\u201d, Columbia le prouve de mani\u00e8re concr\u00e8te, m\u00e9morable, et partageable sur les r\u00e9seaux.<\/p>\n

LIRE AUSSI :<\/strong> Columbia casse les codes de l\u2019outdoor avec une pub aussi brutale que dr\u00f4le<\/a><\/span><\/strong><\/span><\/p>\n

La marque a d\u2019ailleurs renforc\u00e9 sa pr\u00e9sence sur les plateformes sociales avec un concours \u201cDeath Wishes\u201d<\/b><\/span>, invitant les fans \u00e0 raconter leur \u201cproche exp\u00e9rience de mort en ext\u00e9rieur\u201d pour tenter de gagner une veste. Les gagnants am\u00e9ricains recevront leur blouson dans un coffret en forme de cercueil<\/b><\/span>, sign\u00e9 par la Faucheuse elle-m\u00eame. On n\u2019a rarement vu un unboxing aussi\u2026 fun\u00e8bre.<\/p>\n

Le coup de com\u2019 a aussi une dimension strat\u00e9gique : il positionne Columbia dans une narration plus pop culture<\/b><\/span>, moins lisse, plus audacieuse. Un ton qui lui permet de rivaliser avec des marques comme Patagonia ou The North Face, souvent plus s\u00e9rieuses dans leur communication.<\/p>\n

\"\"<\/p>\n

Quand l\u2019humour devient un levier de marque puissant<\/h3>\n

Ce que Columbia prouve ici, c\u2019est qu\u2019une marque outdoor peut \u00eatre \u00e0 la fois cr\u00e9dible et dr\u00f4le<\/b><\/span>. L\u2019humour noir de la campagne renforce la perception de solidit\u00e9, tout en humanisant une marque souvent associ\u00e9e \u00e0 la performance pure.<\/p>\n

Et le moment choisi n\u2019est pas anodin : Halloween est devenu un terrain de jeu cr\u00e9atif pour les marques, un moment o\u00f9 l\u2019absurde, le d\u00e9cal\u00e9 et l\u2019auto-d\u00e9rision sont permis.<\/p>\n

Mais au-del\u00e0 du clin d\u2019\u0153il macabre, Columbia touche juste sur le plan marketing : elle transforme une promesse produit (la durabilit\u00e9) en \u00e9motion<\/b><\/span>. Ce n\u2019est plus un argument technique, mais une histoire qu\u2019on retient, qu\u2019on partage et qu\u2019on raconte.<\/p>\n

En bref, Columbia prouve qu\u2019on peut parler de v\u00eatements techniques sans tomber dans le clich\u00e9 du sportif h\u00e9ro\u00efque face \u00e0 la montagne. Ici, la mort devient un pr\u00e9texte \u00e0 c\u00e9l\u00e9brer la vie, et surtout, \u00e0 rappeler qu\u2019une bonne veste Columbia vous accompagnera jusqu\u2019au bout. Litt\u00e9ralement.<\/b><\/span><\/p>\n

LIRE AUSSI :<\/strong> La marque d\u2019outdoor Kathmandu d\u00e9voile une magnifique campagne sur la zone de confort<\/a><\/span><\/strong><\/span><\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Certaines marques cousent des \u00e9tiquettes. Columbia, elle, coud des testaments. Pour Halloween, la marque de v\u00eatements outdoor pousse son concept \u201cEngineered for Whatever\u201d \u00e0 son paroxysme avec une campagne compl\u00e8tement…<\/p>\n","protected":false},"author":4,"featured_media":57510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1621],"tags":[661,3268,3557,247,764,721,506,1276,697],"sponsor":[],"class_list":{"0":"post-57504","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-activation","8":"tag-activation","9":"tag-adameveddb","10":"tag-columbia","11":"tag-ddb","12":"tag-halloween","13":"tag-mode","14":"tag-outdoor","15":"tag-royaume-uni","16":"tag-sport"},"yoast_head":"\nColumbia coud un vrai testament dans ses vestes pour prouver leur durabilit\u00e9<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Columbia coud un vrai testament dans ses vestes pour prouver leur durabilit\u00e9\" \/>\n<meta property=\"og:description\" content=\"Certaines marques cousent des \u00e9tiquettes. Columbia, elle, coud des testaments. Pour Halloween, la marque de v\u00eatements outdoor pousse son concept \u201cEngineered for Whatever\u201d \u00e0 son paroxysme avec une campagne compl\u00e8tement…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/\" \/>\n<meta property=\"og:site_name\" content=\"Dans Ta Pub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/danstapub\/\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/gteisson\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-23T08:34:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hero-columbia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gabriel Teisson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GabrielTeisson\" \/>\n<meta name=\"twitter:site\" content=\"@danstapub\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabriel Teisson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/\"},\"author\":{\"name\":\"Gabriel Teisson\",\"@id\":\"https:\/\/www.danstapub.com\/#\/schema\/person\/9798f2537012ffba4ae670c38cd7d7c2\"},\"headline\":\"Columbia coud un vrai testament dans ses vestes pour prouver leur durabilit\u00e9\",\"datePublished\":\"2025-10-23T08:34:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/\"},\"wordCount\":743,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.danstapub.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hero-columbia.jpg\",\"keywords\":[\"Activation\",\"adam&eveDDB\",\"Columbia\",\"DDB\",\"Halloween\",\"Mode\",\"Outdoor\",\"Royaume-Uni\",\"Sport\"],\"articleSection\":[\"Activation\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/\",\"url\":\"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/\",\"name\":\"Columbia coud un vrai testament dans ses vestes pour prouver leur durabilit\u00e9\",\"isPartOf\":{\"@id\":\"https:\/\/www.danstapub.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hero-columbia.jpg\",\"datePublished\":\"2025-10-23T08:34:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/#primaryimage\",\"url\":\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hero-columbia.jpg\",\"contentUrl\":\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hero-columbia.jpg\",\"width\":1200,\"height\":730},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.danstapub.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Columbia coud un vrai testament dans ses vestes pour prouver leur durabilit\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.danstapub.com\/#website\",\"url\":\"https:\/\/www.danstapub.com\/\",\"name\":\"Dans Ta Pub\",\"description\":\"Blog publicit\u00e9, marketing, digital, cr\u00e9ation\",\"publisher\":{\"@id\":\"https:\/\/www.danstapub.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.danstapub.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.danstapub.com\/#organization\",\"name\":\"Dans Ta Pub\",\"url\":\"https:\/\/www.danstapub.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.danstapub.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/04\/04_LOGO-NOIR.png\",\"contentUrl\":\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/04\/04_LOGO-NOIR.png\",\"width\":792,\"height\":458,\"caption\":\"Dans Ta Pub\"},\"image\":{\"@id\":\"https:\/\/www.danstapub.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/danstapub\/\",\"https:\/\/x.com\/danstapub\",\"https:\/\/www.instagram.com\/danstapub\/\",\"https:\/\/www.linkedin.com\/company\/dans-ta-pub\",\"https:\/\/fr.pinterest.com\/danstapub\/\",\"https:\/\/www.youtube.com\/user\/DansTaPub\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.danstapub.com\/#\/schema\/person\/9798f2537012ffba4ae670c38cd7d7c2\",\"name\":\"Gabriel Teisson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.danstapub.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/10b9bd14c2b32d6219d1a0097d5c60f1281e39c0368e73bf9217269b034eb914?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/10b9bd14c2b32d6219d1a0097d5c60f1281e39c0368e73bf9217269b034eb914?s=96&d=mm&r=g\",\"caption\":\"Gabriel Teisson\"},\"description\":\"Fondateur de Dans Ta Pub. Je scanne le web \u00e0 la recherche de nouveaux usages cr\u00e9atifs et marketing \ud83d\udd75\ufe0f\u200d\u2642\ufe0f\",\"sameAs\":[\"http:\/\/www.danstapub.com\",\"http:\/\/www.facebook.com\/gteisson\",\"https:\/\/www.instagram.com\/gabrielteisson\/\",\"https:\/\/www.linkedin.com\/in\/gabriel-teisson-23024a67\/\",\"https:\/\/x.com\/GabrielTeisson\",\"http:\/\/www.youtube.com\/channel\/DansTaPub\"],\"url\":\"https:\/\/www.danstapub.com\/author\/exokarnpsg\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Columbia coud un vrai testament dans ses vestes pour prouver leur durabilit\u00e9","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/","og_locale":"fr_FR","og_type":"article","og_title":"Columbia coud un vrai testament dans ses vestes pour prouver leur durabilit\u00e9","og_description":"Certaines marques cousent des \u00e9tiquettes. Columbia, elle, coud des testaments. Pour Halloween, la marque de v\u00eatements outdoor pousse son concept \u201cEngineered for Whatever\u201d \u00e0 son paroxysme avec une campagne compl\u00e8tement…","og_url":"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/","og_site_name":"Dans Ta Pub","article_publisher":"https:\/\/www.facebook.com\/danstapub\/","article_author":"http:\/\/www.facebook.com\/gteisson","article_published_time":"2025-10-23T08:34:49+00:00","og_image":[{"width":1200,"height":730,"url":"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hero-columbia.jpg","type":"image\/jpeg"}],"author":"Gabriel Teisson","twitter_card":"summary_large_image","twitter_creator":"@GabrielTeisson","twitter_site":"@danstapub","twitter_misc":{"\u00c9crit par":"Gabriel Teisson","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/#article","isPartOf":{"@id":"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/"},"author":{"name":"Gabriel Teisson","@id":"https:\/\/www.danstapub.com\/#\/schema\/person\/9798f2537012ffba4ae670c38cd7d7c2"},"headline":"Columbia coud un vrai testament dans ses vestes pour prouver leur durabilit\u00e9","datePublished":"2025-10-23T08:34:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/"},"wordCount":743,"commentCount":0,"publisher":{"@id":"https:\/\/www.danstapub.com\/#organization"},"image":{"@id":"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/#primaryimage"},"thumbnailUrl":"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hero-columbia.jpg","keywords":["Activation","adam&eveDDB","Columbia","DDB","Halloween","Mode","Outdoor","Royaume-Uni","Sport"],"articleSection":["Activation"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/","url":"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/","name":"Columbia coud un vrai testament dans ses vestes pour prouver leur durabilit\u00e9","isPartOf":{"@id":"https:\/\/www.danstapub.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/#primaryimage"},"image":{"@id":"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/#primaryimage"},"thumbnailUrl":"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hero-columbia.jpg","datePublished":"2025-10-23T08:34:49+00:00","breadcrumb":{"@id":"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/#primaryimage","url":"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hero-columbia.jpg","contentUrl":"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hero-columbia.jpg","width":1200,"height":730},{"@type":"BreadcrumbList","@id":"https:\/\/www.danstapub.com\/columbia-coud-testament-veste-durabilite\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.danstapub.com\/"},{"@type":"ListItem","position":2,"name":"Columbia coud un vrai testament dans ses vestes pour prouver leur durabilit\u00e9"}]},{"@type":"WebSite","@id":"https:\/\/www.danstapub.com\/#website","url":"https:\/\/www.danstapub.com\/","name":"Dans Ta Pub","description":"Blog publicit\u00e9, marketing, digital, cr\u00e9ation","publisher":{"@id":"https:\/\/www.danstapub.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.danstapub.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.danstapub.com\/#organization","name":"Dans Ta Pub","url":"https:\/\/www.danstapub.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.danstapub.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/04\/04_LOGO-NOIR.png","contentUrl":"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/04\/04_LOGO-NOIR.png","width":792,"height":458,"caption":"Dans Ta Pub"},"image":{"@id":"https:\/\/www.danstapub.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/danstapub\/","https:\/\/x.com\/danstapub","https:\/\/www.instagram.com\/danstapub\/","https:\/\/www.linkedin.com\/company\/dans-ta-pub","https:\/\/fr.pinterest.com\/danstapub\/","https:\/\/www.youtube.com\/user\/DansTaPub"]},{"@type":"Person","@id":"https:\/\/www.danstapub.com\/#\/schema\/person\/9798f2537012ffba4ae670c38cd7d7c2","name":"Gabriel Teisson","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.danstapub.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/10b9bd14c2b32d6219d1a0097d5c60f1281e39c0368e73bf9217269b034eb914?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/10b9bd14c2b32d6219d1a0097d5c60f1281e39c0368e73bf9217269b034eb914?s=96&d=mm&r=g","caption":"Gabriel Teisson"},"description":"Fondateur de Dans Ta Pub. Je scanne le web \u00e0 la recherche de nouveaux usages cr\u00e9atifs et marketing \ud83d\udd75\ufe0f\u200d\u2642\ufe0f","sameAs":["http:\/\/www.danstapub.com","http:\/\/www.facebook.com\/gteisson","https:\/\/www.instagram.com\/gabrielteisson\/","https:\/\/www.linkedin.com\/in\/gabriel-teisson-23024a67\/","https:\/\/x.com\/GabrielTeisson","http:\/\/www.youtube.com\/channel\/DansTaPub"],"url":"https:\/\/www.danstapub.com\/author\/exokarnpsg\/"}]}},"jetpack_featured_media_url":"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/hero-columbia.jpg","jetpack_shortlink":"https:\/\/wp.me\/p3UcAw-eXu","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/posts\/57504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/comments?post=57504"}],"version-history":[{"count":2,"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/posts\/57504\/revisions"}],"predecessor-version":[{"id":57513,"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/posts\/57504\/revisions\/57513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/media\/57510"}],"wp:attachment":[{"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/media?parent=57504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/categories?post=57504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/tags?post=57504"},{"taxonomy":"sponsor","embeddable":true,"href":"https:\/\/www.danstapub.com\/wp-json\/wp\/v2\/sponsor?post=57504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}