{"id":57550,"date":"2025-10-24T12:59:19","date_gmt":"2025-10-24T10:59:19","guid":{"rendered":"https:\/\/www.danstapub.com\/?p=57550"},"modified":"2025-10-24T12:59:19","modified_gmt":"2025-10-24T10:59:19","slug":"yassine-ouadah-tsabet-directeur-creation-ddb","status":"publish","type":"post","link":"https:\/\/www.danstapub.com\/yassine-ouadah-tsabet-directeur-creation-ddb\/","title":{"rendered":"Yassine Ouadah Tsabet nomm\u00e9 Directeur de Cr\u00e9ation chez DDB Paris"},"content":{"rendered":"<p class=\"p3\" style=\"text-align: justify;\"><strong>DDB Paris continue de prouver qu\u2019elle sait faire grandir ses talents en interne.<\/strong><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">L\u2019agence vient d\u2019annoncer la nomination de <span class=\"s2\"><b>Yassine Ouadah Tsabet<\/b><\/span> au poste de <span class=\"s2\"><b>Directeur de Cr\u00e9ation<\/b><\/span>, une promotion qui illustre parfaitement sa volont\u00e9 de valoriser les profils qui fa\u00e7onnent son ADN cr\u00e9atif depuis plusieurs ann\u00e9es.<\/p>\n<h3 style=\"text-align: justify;\">Un parcours qui incarne l\u2019esprit DDB<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">Arriv\u00e9 chez <span class=\"s2\"><span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/ddb-paris\/\" target=\"_blank\" rel=\"noopener\">DDB Paris<\/a><\/span><\/strong><\/span><b> en 2017<\/b><\/span>, Yassine Ouadah Tsabet fait partie de ces profils qui ont \u00e9volu\u00e9 avec l\u2019agence, tout en contribuant \u00e0 son rayonnement. Pass\u00e9 par les \u00e9quipes digitales, il s\u2019est rapidement impos\u00e9 gr\u00e2ce \u00e0 son <span class=\"s2\"><b>exigence cr\u00e9ative, son sens du collectif et sa vision moderne de la publicit\u00e9<\/b><\/span>. En sept ans, il a sign\u00e9 ou accompagn\u00e9 de nombreux projets pour des marques phares comme <span class=\"s2\"><b>Tag Heuer, Salomon, Hennessy, Ubisoft ou McDonald\u2019s<\/b><\/span>.<\/p>\n<div class=\"jetpack-video-wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe title=\"SALOMON Invented\/Reinvented\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/_MelSihhUkI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<p class=\"p3\" style=\"text-align: justify;\">Cette trajectoire ascendante n\u2019est pas anodine. Dans un contexte o\u00f9 les agences font souvent appel \u00e0 des talents externes pour renouveler leur cr\u00e9ativit\u00e9, DDB fait ici le choix de <span class=\"s2\"><b>faire confiance \u00e0 sa propre \u00e9cole<\/b><\/span>, en pla\u00e7ant un profil issu de ses rangs au c\u0153ur de sa direction cr\u00e9ative. Comme le souligne <span class=\"s2\"><b>Alexander Kalchev<\/b><\/span>, CEO et CCO de l\u2019agence : <i>\u00ab Nous sommes fiers de voir \u00e9merger, au sein m\u00eame de l\u2019agence, la nouvelle g\u00e9n\u00e9ration de leaders cr\u00e9atifs. \u00bb<\/i><\/p>\n<h3 style=\"text-align: justify;\">Une nouvelle voix au sein du Creative Council<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\">En prenant ses nouvelles fonctions, Yassine rejoint le <span class=\"s2\"><b>Creative Council de DDB Paris<\/b><\/span>, aux c\u00f4t\u00e9s de six autres Directeurs de la Cr\u00e9ation. Un collectif qui incarne la <span class=\"s2\"><b>diversit\u00e9 des expertises<\/b><\/span> et la compl\u00e9mentarit\u00e9 des regards au sein de l\u2019agence. Son r\u00f4le ? Continuer \u00e0 <span class=\"s2\"><b>faire briller les marques et les \u00e9quipes<\/b><\/span> qu\u2019il accompagne, tout en insufflant sa propre vision du m\u00e9tier.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">\u00c0 34 ans, il appartient \u00e0 cette g\u00e9n\u00e9ration de cr\u00e9atifs qui ont grandi avec le digital, mais qui savent d\u00e9sormais naviguer dans un univers o\u00f9 la fronti\u00e8re entre contenu, publicit\u00e9 et culture est de plus en plus fine. Son approche s\u2019inscrit dans la philosophie de DDB : <span class=\"s2\"><b>allier exigence strat\u00e9gique, cr\u00e9ativit\u00e9 contemporaine et impact culturel<\/b><\/span>.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Cette nomination renforce aussi la position de DDB comme un acteur capable de <span class=\"s2\"><b>former ses talents sur le long terme<\/b><\/span>, \u00e0 une \u00e9poque o\u00f9 le turnover reste fr\u00e9quent dans le milieu publicitaire.<\/p>\n<h3 style=\"text-align: justify;\">Un signal fort pour la cr\u00e9ativit\u00e9 made in DDB<\/h3>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s2\"><span style=\"text-decoration: underline;\"><strong><span style=\"color: #00ccff; text-decoration: underline;\"><a style=\"color: #00ccff; text-decoration: underline;\" href=\"https:\/\/www.danstapub.com\/tag\/ddb-paris\/\" target=\"_blank\" rel=\"noopener\">DDB Paris<\/a><\/span><\/strong><\/span><b><\/b><\/span> signe ici un message fort : <span class=\"s2\"><b>l\u2019avenir de la cr\u00e9ation se construit aussi de l\u2019int\u00e9rieur<\/b><\/span>. Dans un march\u00e9 o\u00f9 les agences rivalisent d\u2019op\u00e9rations spectaculaires, la vraie performance r\u00e9side souvent dans la capacit\u00e9 \u00e0 cr\u00e9er une culture commune et \u00e0 la faire \u00e9voluer avec ses \u00e9quipes.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Le parcours de Yassine illustre cette dynamique : celle d\u2019un cr\u00e9atif complet, ancr\u00e9 dans la r\u00e9alit\u00e9 des marques et attentif \u00e0 l\u2019\u00e9volution des usages. Son arriv\u00e9e au sein du Creative Council laisse pr\u00e9sager une <span class=\"s2\"><b>nouvelle \u00e9tape dans la maturit\u00e9 cr\u00e9ative de DDB Paris<\/b><\/span>, entre continuit\u00e9 et innovation.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\">\u00c0 travers cette nomination, l\u2019agence r\u00e9affirme son ambition : <span class=\"s2\"><b>nourrir la cr\u00e9ativit\u00e9 par le collectif<\/b><\/span>, et prouver qu\u2019il est encore possible, dans une grande structure, de grandir sans renier son identit\u00e9. Une belle mani\u00e8re de rappeler que chez DDB, la cr\u00e9ativit\u00e9 ne se d\u00e9cr\u00e8te pas, elle se cultive.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-57552\" src=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/LK-Photo-Yassine-DC-1040x1226.jpg\" alt=\"\" width=\"1040\" height=\"1226\" srcset=\"https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/LK-Photo-Yassine-DC-1040x1226.jpg 1040w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/LK-Photo-Yassine-DC-800x943.jpg 800w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/LK-Photo-Yassine-DC-300x354.jpg 300w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/LK-Photo-Yassine-DC-120x142.jpg 120w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/LK-Photo-Yassine-DC-90x106.jpg 90w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/LK-Photo-Yassine-DC-320x377.jpg 320w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/LK-Photo-Yassine-DC-560x660.jpg 560w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/LK-Photo-Yassine-DC-1160x1368.jpg 1160w, https:\/\/www.danstapub.com\/wp-content\/uploads\/2025\/10\/LK-Photo-Yassine-DC.jpg 1200w\" sizes=\"(max-width: 1040px) 100vw, 1040px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DDB Paris continue de prouver qu\u2019elle sait faire grandir ses talents en interne. L\u2019agence vient d\u2019annoncer la nomination de Yassine Ouadah Tsabet au poste de Directeur de Cr\u00e9ation, une promotion&hellip;<\/p>\n","protected":false},"author":4,"featured_media":57551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1423],"tags":[3226,1944,3272,2015],"sponsor":[],"class_list":{"0":"post-57550","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vie-des-agences","8":"tag-agency-club","9":"tag-ddb-paris","10":"tag-mercato","11":"tag-vie-des-agences"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yassine Ouadah Tsabet nomm\u00e9 Directeur de Cr\u00e9ation chez DDB Paris<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.danstapub.com\/yassine-ouadah-tsabet-directeur-creation-ddb\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yassine Ouadah Tsabet nomm\u00e9 Directeur de Cr\u00e9ation chez DDB Paris\" \/>\n<meta property=\"og:description\" content=\"DDB Paris continue de prouver qu\u2019elle sait faire grandir ses talents en interne. 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